Flash Video Roadmap

Flash Video Roadmap

Flash Video Priorities

Consistent and predicatable

Full integrated experience

Quality of Service

Interactive 2-way

Delivery Flexibility

Robust tools and services

Cross platform and Cross-device support

History

Oct 2008, Speex, RTMFP, Dynamic Audio, Dynamic Streaming, GPU Support, Pixel Bender

Oct 2007, H.264, HD Video, Encrypted Streaming

Jun 2006, Full screen video, Multi core rendering

Sep 2005, VP6 codec, Alpha Blending

Sep 2003, Progressive download

Mar 2002, H.263, 2-Way Audio/Video, Flash Media Server

Open Screen

Opportunities ahead, Efficiency and low power usage, Predictable experience, Explosion in nr devices, HD web delivery content, Business models are changing

Market today

Companies

BBC

Facebook

Amazon.com (Video on demand)

Google

Disney

Flash video is 90%

Market needs

Quality and Experience

Reach

Flash, 10 mln succesfull intalls, each release is distributed faster, 90% web penetration

Monetization

Highest return per delivery

Flash is dominant

Analytics, reporting, ad integration

Supporting new distribution models

Driving down total costs

Cost drivers, Production, Eveloping experience, Hosting, delivery

One format for all devices

Partner ecosystem

Server scalability

Higher quality media

Content protection

New node

End to end solutions

Plan

Acquire

Produce

Manage

Encode, Protect

Encoding, Enterprise Scale Transcoding, Converts video to FLV and H.264, On Demand Transcode, Dynamic streaming, Batch encoding

Content Protection, Why?, Enterprise communications, Reaching consumers, Today, Protected stream with FMS 3.0, Encrypted with RTMPE, Support on Flash for in-browser, SWF verification (specific domain), Protected with Flash Media Right Management, Define usage policy, Future, In browser DRM, Mobile DRM, Living Room DRM

Deliver

How?, Realtime, On Demand, Broadcast, Download & Play

Dynamic streaming, Quick start, Highest quality for hardware, Smooth switch to bitrate, No disruption in Audio or Video, H.264 and VP6 support, Live and VOD support

P2P, Swarming, Point to point, Multicast

Playback