Creating a Sales Funnel
This is just a demo map that you can delete right away, if you feel like it...
Cold Call
Allot at least half a day, once a week
Ideal times 8.30 am - 9.00 am
and Friday afternoon
Existing Accounts
Harvest existing accounts
Who can they recommend you to ?
Business you already have is
the easiest business to reap
Other Regions
What are other sales team
or regions in your
organisation doing ?
Who do they have as clients ?
Get in touch locally
Do they have a local org to you ?
Existing Contacts
From prior jobs
Who have you sold to in the past ?
Who you have interacted with
and had gone cold
Friends in the Industry
Go through old emails
It's amaxzing what you will find !
Social Media Networks
Use Twitter to cultivate
networks, track
products and promote
products
Keep track of relevant LinkedIN & Google
Groups - worth it if only 1 lead comes from
this
Monitor anything going on
with your sector / products /
prospects with Google Alerts
Company Download /
Registrations
Make sure you follow them up
keep a "get back to" list for pre-pipeline
and follow up
religously
Blog
Its not just techies that have blogs !
Blogging can increase your profile and lead
to inbound questions which can turn into
leads
Search Engine Marketing
(SEM)
Consider a targettted SEM campaign with
Google Adwords, Yahoo Publishing Network,
Adbrite etc to cultivate leads