Web of Links

Links are fundamental to the web

The web's link model is actually pretty minimal

Without links, it's very challenging to find anything

It was links that made the web attractive to Sir Tim at first

Yes, we do search, but plenty of users also do follow links

The link is the original conversation on the web

The link is a small act of charity

The conversation is still carried on with links

Linking well means giving up control

Web sites are not books or magazines

All of your content doesn't even have to be on one site, care of the link

The web is a conversation that supports many speakers and listeners

Think of the mixed diet

You have little control over the entry point

The link can't do it alone

Think out relationships between documents

Branding is important

You can have lots of meaty content

Don't try to fit it all on one page

You don't have to

Handle your context and overview as navigation pages

Keep your content focused

Better searchability

Better skimmability

Navigation pages help give your content context

Supports browsing/foraging

Supports people with only superficial needs

Helps you associate important keywords with your content