In addition to actual skills, Babette Bensoussan has identified the following traits many successful CI practitioners share: CI COMPETENCIES/SKILLS The essential competencies required for employees working in a Competitive Intelligence Unit are as follows: • Analytical thinking • Systems thinking • Corporate orientation • Manage information - pass it around • Technical leadership • Customer orientation • Relationship building • Value Added teamwork • Risk taking • Proactive • Focus on results • Efficiency orientation • Communication skills • Direct Persuasion skills • Strategic enhancing skills • Using Information skills • Persistence • Resilience • Self-confidence • Integrity • Achievement Drive Additional comments: “NT” type Lateral thinker Conceptual ability Logic The Professional: • Analytical • Bright • Strong communications skills - oral and written • Curious - inquisitive - thinks outside the box • Discrete - security conscious • A generalist • Innovative • Persistent - tenacious • Skeptical
Phone Interviewing/IDIs
Trade Show Intelligence
Environmental Research
Networking
Public Sources
Gray Lit/Deep Web
Proprietary Databases
Social Network Analysis
Financial Analysis
Competitive, Benchmarking, BCG growth (aka product portfolio) matrix, Competitive Positioning, Customer segmentation and needs analysis, Customer value analysis, GE business screen, Industry analysis (Porter's Five Forces), Industry Analysis/Nine Forces, Strategic group analysis
Enterprise, Blindspot analysis, Business Model Analysis, Competitor analysis, Functional capability and resource analysis, Management profiling, McKinsey 7s Analysis, Product Line Analysis, SERVO Analysis, Shadowing, Supply Chain Analysis, SWOT analysis, Value chain analysis, Win/Loss analysis
Customer
Environmental, Country Risk Analysis, Corporate Reputation Analysis, Critical Success Factor Analysis, Driving Forces Analysis, Issue analysis, Macro-environmental (STEEP) analysis, Political and country risk analysis, Scenario analysis, Stakeholder analysis, Strategic Relationship Analysis
Evolutionary, Event and Timeline Analysis, Experience curve analysis, Growth vector analysis, Historiographical Analysis, Indications and Warning Analysis, Patent analysis, Product life cycle analysis, S-curve (Technology Life Cycle) analysis, Technology Forecasting, War Gaming
Financial, Analysis of Competing Hypothesis (ACH), Competitor Cash Flow Analysis, Financial ratio and statement analysis (including disaggregated financial ratio analysis), Interpretation of Statistical Analysis, Linchpin Analysis, Strategic funds programming, Sustainable growth rate analysis
Company Overview Analysis
Lines-of-Business Analysis
Management Profiles
Allied Disciplines could include any of the following: similar skill sets to CI, similar resources or similar outputs.
Sometimes Market Intelligence has an identical meaning to Competitive Intelligence; sometimes they are only congruent.
Quantative
Qualitative
Law Enforcement
National Intelligence Services
Local Intelligence Services
Sales
Marketing
Strategy/Strategic Planning
IT
Dedicated CI Department
Library
Library
Small Firms, Industry Focused, Generalized R&A Firms
Independent Contractors
Major Consultancies
Major Consulting Firms
Research
Teaching
SCIP
SLA
Quirks
Social Networking Sites, Ning CI Group, LinkedIn Groups, Facebook Groups
SCIP
Social Networking, Ning CI Group, Facebook Groups, LinkedIn Groups, Twitter Hashtags
SLA
AMA
ESOMAR
