Is there any outstanding debt or large loan?
What is your competition doing?
patents strong brand names good reputation among customers cost advantages from proprietary know-how exclusive access to high grade natural resources favorable access to distribution networks
What are the strengths of your company?
What do other companies see as your strengths?
an unfulfilled customer need arrival of new technologies loosening of regulations removal of international trade barriers
lack of patent protection a weak brand name poor reputation among customers high cost structure lack of access to the best natural resources lack of access to key distribution channels
Areas you should avoid?
What are some weaknesses seen by other companies?