How To Be More Referable
Be Easy
Phone # on every web page
Exceed Expectations
Set proper ones
Create surprises
Add sample packs
Do Something Talkable
Product innovation
Personal story
Make People Look and Feel Good
Keep referral sources in the loop
Thank referral sources publicly
Add Value Beyond Price
Results reviews
Product use training
Customer mentors
Refer customer to partners to save money or add value in another areas of business
Be Ready to Refer
Recruit network
Learn what is not a good referral for partners
Educate Instead of Sell
Webinars
e books
FAQ's
Create An Experience
New node
Keep Promises
Delivery date guarantee
5 hour phone call return promise
Communicate
During planning
When adjustments are needed
Upon completion to ensure satisfaction
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