APE: How to Publish a Book by Mind Map: APE: How to Publish a Book
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APE: How to Publish a Book

Guy Kawasaki

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“When a self-publisher successfully fills three roles-author, publisher and entrepreneur-the potential benefits are greater than with traditional publishing”

Complete control over your book

Determine your own fate

Retain all rights

Greater revenue

Author

Publishing is a parallel process

Simultaneous steps at once

Jump around the book as needed

Should you write the book?

Satisfying, but NOT, easy, always enjoyable, big money maker

Bad reasons, Money, Popular demand, Impress people

Good reasons, Enrich lives, Intellectual challenge, Further a cause, Catharsis

Are you passionate about your message?

Traditional publishing

Resistant to change

Process, Very, very lengthy, Uncertainty, Publish small % of books, Tough to predict a bestseller, Many famous authors got rejected, Rejection is part of life, Many players, Agent, Editor, Copyeditor, Designer, Publicist

So You Want to Write a Novel [4:38]

Future?, Multiple formats, Beyond just books

Self-Publishing Revolution

On Publishing

Infinite shelf space with ebooks, No shipping costs, No printing costs, Immediate delivery, First choice for self-published authors

“artisanal publishing”

3Ds of Self-Publishing, Democratization, Anyone can publish, Determination, Author is in charge, Disintermediation, Direct distribution

Advantages for authors, Control, Content, Design, Longevity, Keep the book alive, Revisions, Immediate, Money, Higher royalty, Direct connection, with readers, Price, can be easily changed, Time to market, is faster, Global distribution, Foreign rights, Analytics, are available to author, Flexibility, Mass copies

Disadvantages for authors, No advance, Don't have a help team, Marketing, Prestige, Distribution

Plan C, Self-publishing as a means to traditional publishing, AmazonEncore

Tools

Writing program, Editing, Styles

Utilities, Writing, Organization

Collaboration

Writing

What's your story?, What's your pitch?

Research, Books, Articles, Web

Write, Outline, "Vomit" draft, Postpone self-criticism, Google Docs for feedback, Comments, Shared ownership, Focus!, Write every day!

Finish, Edit, Read

Write the book yourself, Don't write to impress others, Be true to yourself

Financing

~ $4000 for ebook, More for printed book

How will you get the money?, Reduce costs, Raise money, Friends, Indiegogo, Unbound, Pubslush, Kickstarter

How many books can you sell?

Publisher

Editing

Content editing, Organization, Structure, Content, Style

Copyediting, Writing, Errors

Who?, Friends & family, Niche communities, Crowdsourcing, Professionals

Book look

Little details make a difference

Front matter

Writing

Interior design

Book cover

Stand out at postage-stamp size

First thing that readers notice

Examples, Book Cover Archive, Amazon

Book distribution

Book selling

Amazon, Kindle Direct Publishing

Apple, Registration at iBooks, iTunes Connect, iTunes Producer

Barnes & Noble, PubIt

Google, Google Play, Publishers, Google Books, Google Uploader

Kobo, KoboWritingLife

Royalties, Amazon: 70%, Apple: 70%, B&N: 65%, Google: 52%, Kobo: 70%

Book conversion

Comparison of e-book formats

Tools, Adobe InDesign, iBooks Author, Pages

Conversion services, Sites, Freelancers

Additional tips, Encryption, Image sizes, Print books

Direct selling

Can you reach customers directly?

Services, Gumroad, E-junkie, ClickBank, Ganxy

Author-Services

Lulu

Smashwords

BookBaby

Author Solutions

Blurb Bookstore

CreateSpace (Amazon)

Print-on-Demand

Print-to-Publisher

Print-to-Order

Print-to-Warehouse

Book pricing

Considerations, Costs, Market conditions, Brand, Competition, Pricing philosophy

Strategies, Start low to build critical mass, Run promotions, KDP Select, Sell exclusively on Amazon, 5 free days, Lending library

Book audio

Audio for customers, Audible, Books on Tape, OverDrive

Audio for authors, Audiobook Creation Exchange (ACX)

Foreign rights

Translations

Countries of interest, Population, Language

Foreign publishers

Other issues

Rip-offs

Copyright

DRM

Borrowing

Work-for-Hire Agreements

Revisions

Entrepreneur

Guerilla-Marketing

Understand how people discover your books

Cover the Earth

Make reviewing easy

Do something fun

Cost = $0

Personal brand

Trustworthiness

Likeability

Competence

Platform

E-mail

Newsletter

Website

Blog

Social media

Services, Google+, Facebook, Twitter, LinkedIn, Pinterest

Creating a profile

Sharing on social media, Sources of info, Writing posts

Commenting & responding, Help people, Add value, Stay on topic

Social media goodies

Bloggers and reviewers

Pitching, Whom to pitch, Services, DIY

Press release

PR

Book tours

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Even on the go

with our free apps for iPhone, iPad and Android

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