Increase transactions for goods and services

More people want goods and services

Population increase

Economically activate the poor

Life expectancy increase

Greater capacity to provide goods and services

Economically activate the poor

Population increase

Women, children, old people work

Supply of capital increases

New innovations improve productivity

Greater variety of goods and services available

Complements (accessories)

Substitutes (upgrades)

Innovations (new technologies)

People buy more previously available goods and services

Marketing

New uses found for existing products

Buying and selling becomes easier and/or faster

Lower transaction costs in existing markets

New markets opened up

People spend money instead of hoarding it

Consumers expect future access to capital, jobs

Companies expect future access to customers, investors, cash flow

Impending market disruptions are avoided

Systematic financial risk mitigated

Risk of man-made disaster reduced

Risk of natural disaster reduced