“Learning to kiss”
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Fremantle Media
Blue Circle
TV producer
ie boer zoekt vrouw
professional live
producer of idols
stars are born
no television programmes for people without
interesting demographics
it is like learning to kiss
mmmmpuuhh isssshh
just try it
don't be afraid...
difference is difference
our comminality unites us
we have many things in common
more united by our
differences than our
similarities
high risk programmes
starts
brief
production companies
spefic target groups, male, young, demographics
amount of eyeballs
leading
advertising
ie, superbowl, huge amounts of money, for ads, 3 mln dollar for 30 sec commericial
audience segments
study demographics
digitally perfected
target on your audience
mass audience mainstream kiss
why is difference deviance
business model
for entertainment for people who
experience things different
function of art is showing difference
differences are connecting us
you make the difference
Gary Carter
COO
Fremantle
