“Learning to kiss”
by Mathieu van der Wal
1. Back to...
1.1. Live mapping start map
1.2. Overview of all talks
2. function of art is showing difference
3. why is difference deviance
4. you make the difference
5. Fremantle Media
5.1. Blue Circle
5.1.1. TV producer
5.1.2. ie boer zoekt vrouw
6. difference is difference
6.1. our comminality unites us
6.2. we have many things in common
6.3. more united by our differences than our similarities
7. differences are connecting us
8. no television programmes for people without interesting demographics
9. it is like learning to kiss
9.1. mmmmpuuhh isssshh
9.2. just try it
9.2.1. don't be afraid...
10. business model
10.1. for entertainment for people who experience things different
11. professional live
11.1. producer of idols
11.2. stars are born
12. high risk programmes
12.1. starts
12.1.1. brief
12.1.2. production companies
12.1.3. spefic target groups
12.1.3.1. male
12.1.3.2. young
12.1.3.3. demographics
12.2. amount of eyeballs
12.2.1. leading
12.3. advertising
12.3.1. ie
12.3.1.1. superbowl
12.3.1.2. huge amounts of money
12.3.1.3. for ads
12.3.1.4. 3 mln dollar for 30 sec commericial
12.4. audience segments
12.4.1. study demographics
12.4.2. digitally perfected
12.4.3. target on your audience
12.4.4. mass audience mainstream kiss