Notes 2009

the digital media challenge: situated learning

didactic concepts for use of new media in education and labor

Competence in media / new media is not only about technology

Digital Media

How do we use media?

Center: Affects economy and society

Periphery: Is a part of communication, information and participation

Paradox: Digital Media could be center and periphery at the same time

Proactive scholars, supplied with preprocessed content by tutors

the digital media challenge: self-organised lessons

self-controlled learning, organised by tutors

Competence in media cant be mediated using teacher-centered teaching

Defeatism

Do not focus on leaders or individuals, watch the surface

At home and private, not work only

Use of media to release tutors, so they could spend more time in teaching single scholars

Don't be afraid to open the door to your fear

New media education

Tinker

Buy hardware

Further education of tutors

Personal interrests of humans slowing the development

the digital media challenge: competence in media

Speaking is learning

Learn to educate yourself

Media

Speak

Think (clear)

Reasoning

Internet

overwhelming

illusion of control

data privacy

violence

ethics

lingo

Competence

not use of control

foster control of situation

foster ability to judge and critic

Basics

Technology

Function

Dry Practice

Advanced

Experience

Routine

Overestimation of one's own competences

Misinterpretation of complexity

Emotions

Point of view

Insights

Individual approaches

What do they now about the internet?

What's thier capability?

What's thier definition?

the digital media challenge: Invest in content

reprocess information

refine quality

knowledgeworker are the future

strategy: Integrate information into our cultures

War for talents

Today: Infrastructure is expensive and compex

How I am gaining knowledge from information, so it becomes my individual ressource?

Individual learning means more time in education but better results in knowledge

Social Media: New relationsships

Meaningful, not neccesary thight

Connection is more important than productivity

circle of "we"

We decide to be "we" in positive

We decide to power in attitude

The adventure of arts, sicence and society

Difference between the constituency of people and a community

Micro / Macro

Caution! Don't make/transfer wrong conclusions!

Convergence is a pattern, a logical structure

Social media: Users

make or break a social media website

Social Media site need more the user, than the user need the website

Enjoy yourself!

What ever that means

Social Media: Marketing, Advertising, PR

Classic marketing and advertising is like Route 66!

Fragmenting markets

Less reliance on diplay advertisers

Social media is underperfoming expectations

social media offers the illusion of a solution for mass marketing in fragmented markets. But people just get together

Social media has the permission to market to the users

Social Media Ads

Passive Ads, shown alongside a Facebook profile

Engaged ads, when the user is interacting with the brand

Like cigarettes in movies

Facebook is a socialising platform in first

Rate ads

Social media insights

Twitter is ad-hoc networking

The number of winners in digital media is disproportionaly low

no evangelists, less preachers, more practicians

create widget apps, no more sites and portals

Use API to search what is cool and fun

Give experience or tool, that is rich enough to make someone want to associate with it, so you can make progress for a brand.

iPhone fund, facebook fund - why no API fund?

What is the internet imitating?

panzer reiter = tank

Loom = hand

Viral media = influenza (WTF?)

Conductors

warm up

tuning

chaos

harmony

Internet culture

PUSH = Yesterday

PULL = Today

INSTANT = Tomorrow

Attention crash

What?

When?

Who?

eLITE

iDiot

Misuse of social media

If I would like an ad, it still does'nt mean I am interrested as an customer

Agencies have gotten lazy by relying on Google to place ads on the proper websites and thinking facebook is the answer

Google Bubble

Media is any communication that is published on any platform. You can't buy or sell it!

It's a mistake to give the internet the appear of TV and marketing in traditional media advertising

User generated content

occured naturally

tangled

web full of comment commentary, but why?