1. Collateral
1.1. Brochures
1.2. Flyers
1.3. Sales Sheets/Literature
2. Advertising
2.1. Broadcast
2.1.1. Radio spots
2.1.1.1. Sponsorships (public radio)
2.1.1.2. Sponsorships (public radio; show sponsorships)
2.1.2. TV spots
2.2. Co-Op Advertising
2.3. Print
2.3.1. Magazines
2.3.2. Newsletters
2.3.3. Newspapers
2.4. Online
2.4.1. Banner ads
2.4.2. Interstitials
2.4.3. Retargeting
2.4.4. Social media ads
2.4.4.1. Facebook
2.4.4.2. LinkedIn
2.4.4.3. Twitter
2.4.4.4. Other social sites
2.4.4.5. In-app ads
2.5. Movies
2.5.1. Pre-movie ads
2.5.2. In-movie sponsorships
2.6. Retail
2.6.1. Displays
2.6.2. Decals
2.6.3. Menus
2.6.4. Posters
2.6.5. Sampling
2.6.6. Shelf talkers
2.6.7. Table tents
2.7. Outdoor
2.7.1. Billboards
2.7.2. Vehicle advertising
3. Branding
3.1. Company Name(s)
3.2. Domain Name(s)
3.3. Product Name(s)
3.4. Logo
3.5. Stationery
3.5.1. Letterhead
3.5.2. Business Cards
3.5.3. Decals
3.6. Signage
3.6.1. Buildings
3.6.2. Vehicles
3.7. Email Signature
4. Specialty Products
4.1. Apparel
4.2. Business Supplies
4.3. Employee recognition programs
4.4. Houseware items
4.5. Gifts
4.6. Uniforms
5. Mobile
5.1. Text messaging/SMS
5.2. Mobile ads
5.3. Mobile apps
6. Events
6.1. Conferences
6.2. Trade shows
6.3. Lectures
6.4. Meetups
6.5. Workshops
6.6. Speaking Engagements
6.7. Webinars
7. Charity
7.1. Charitable contributions
7.2. Charitable sponsorships
7.3. Volunteering
8. Direct Mail
8.1. Bill stuffers
8.2. Direct mail ads
8.3. Personalized letters/postcards
9. Networking
9.1. Professional Organizations/Memberships
10. Public Relations
10.1. Press Releases
10.2. Media tours
10.3. Media interviews
10.4. Blogger/influencer relations
10.5. Publicity stunts
11. Online
11.1. Chatbots
11.2. Conference calls
11.3. Content Marketing
11.4. Email marketing
11.5. Marketing automation
11.6. Social media sites
11.7. Screencasts
11.8. Website
11.8.1. Blog (your own)
11.8.1.1. Guest blogging
11.8.2. Forums
11.8.3. Help/Customer Support Microsite(s)
11.8.4. Landing/Sales Pages
11.8.5. Mobile site
11.8.6. Online chat
11.8.7. Project Management System(s)
11.8.8. Search Engine Optimization (SEO)
11.9. Podcasts
11.10. Webinars
11.10.1. Teleseminars
12. Publishing
12.1. Books
12.2. E-Books
12.3. Whitepapers
12.4. Slideshows
13. Video
13.1. Online videos
13.2. Livecast videos
14. Promotions
14.1. Discount/loyalty cards
14.2. Pricing promotions
14.2.1. Ongoing
14.2.2. Seasonal/Timed
14.3. Coupons
15. Political
15.1. Campaign contributions
16. Apps
16.1. Mobile apps
17. CRM
17.1. CRM System(s)
17.1.1. In-Person Support
17.1.2. Online Support
17.1.3. Phone Support