Lessons from eLearning Network Conference 5
March 2010 'Proven Recipes for eLearning
Success'
I've added icons to lessons that appeared in more than one place. Please feel free to add your thoughts and links to useful resources.
The Care Management Group 'Please Sir,
May I Have Some More.......Awakening the
Appetite for Learning at CMG' - Winner
of Best eLearning Project Securing
Widespread Adoption 2009
Worked with a development partner whose
ethos was learning-driven, not technology-driven
Had senior-level buy-in
Audience were ready for the
initiative - there was a genuine,
recognised need
Considered the 'bigger picture' and
aligned with other organisational
initiatives
Spent a lot of time with stakeholders
and end users defining the need
Developed a really strong
brand, great ongoing
marketing
Engaged with learners' emotions
Army
Faster-better-cheaper > you can't have
all three! Efficiency comes from better
quality
Got to know target audience -
sanity-checked ideas with
them
Evaluation from the start of
design and throughout the
project
Understood barriers to
audience studying maths e.g.
stigma
Identified desired outcome, then
selected technology and platform
Utilised learners' 'dead time' -
made it an easier sell to
stakeholders
Brightwave 'Designing eLearning for
Impact' - Winner eLearning Development
Company of the Year 2009
IMPACT = Interactive, Multimedia,
Personalised, Actionable, Challenging,
Timely
Used appropriate interactivity
Great relationship with clients -
trusting Brightwave to design the best
solution
Used a user-friendly LMS interface
Designs modelled real-world
activities - learning in
context
Department of Health eLearning for
Healthcare 'eLearning Anaesthesia' -
Winner Best Online or Distance Learning
Project
Used proven technologies to
minimise risk
Consistency of quality training
Easy to access material ideal
for exam revision
Knowledge management -
used existing resources
Robust content review process
Four stages during development
Periodic ongoing reviews by
'Review Board'
Huge amount of content,
therefore well defined
structure
Logical naming conventions
Can find content in the right
context, not just search for it
BBC Academy 'Learning Design: a New
Framework' - Winner Excellence in the
Production of Learning Content - Public
Sector
Thoroughly profiled 'tribes' i.e.
different audiences within BBC
Engaged learners' emotions
Got them to care enough to learn
Developed 'Awareness +
Resource' rather than courses
Senior level buy-in
Less 'teacherliness' more
authenticty - real-world
activities
'Push' learning e.g. compliance
- higher production values
'Pull' learning e.g. quick reference
and how-tos - lower production
values