HUSCHANG POURIAN Creative Lab and Consultanting

ASSIGNMENTS

Visual consulting Analysis | Consulting | Concept | Solutions Full service options available (implemented by Voll Ltd.)

Experimental studies and commissioned work New perspectives | Unusual approach | Target-oriented To sketch out solutions beyond existing „rulebooks“

Product development Ideas | Concept | Design | Realisation Creating products and services based on market observation

Further develoment of existing products Testing | Feedback | Proposal Consulting and active participation in ongoing product development

CREATION AND CONCEPT

New business ideas Trade | Services | Marketing | Distribution

Product ideas Creation | Detection | Development | Sourcing

Brand ideas Brand Image & Identity | Emotional Charge | Positioning

TRAINING AND CONSULTING

Case-by-case Analysis | Defining weak points | Consulting | Training

Workshops

Seminars

FOCUS ON LIFESTYLE

15 years of experience with projects for - Consumer Electronics - Furniture & Interior (Design-Furniture, Tradeshow, Retail, ...) - Fashion (Outdoor, Active Sport, Streetwear, Streetfashion, Accessories, ...) - New Technologies / Engineering (Watches, Cars, Electronic, Fabrics, ...)

FOKUS ON SUSTAINABLE BUSINESS

Cooperations with clients whose business made an enduring commitment to environmental principles in its business operations are preferred.

100% reliable Due to personal engagement, efficiency and integrity

PROFESSIONAL OBJECTIVES

To work on challenging multidisciplinary projects which demand solutions beyond the conventional. To add value to client business through continuous acquisition of knowledge and experience.

CHARACTERISTICS

Creative A fresh approach to assignments with target-oriented results

Eager to improve Consciously observing, listening, evaluating, transferring and solving

Confidently different Thinking out of the box to reach target-oriented solutions

Multidisciplinary Through a broad range of experience: design, advertising, illustration, film, pattern design for textile and product, web design, fashion, development of innovative business models/concepts, research and development

Cosmopolitan In terms of intercultural experience, lifestyle, trend awareness, networks, new technologies, sustainability (green business)

BACKGROUND

Freelancer-Designer at Young and Rubicam, Lintas and J. Walter Thompson (Frankfurt, Germany / 1992-1994) Co-founder of Swatch Germany’s creative agency Basis Rose Advertising Agency, (Wiesbaden, Germany / 1995-2000) Co-founder of Design Studio Schwarzschild (Wiesbaden, Germany / 2000) Freelance Art Director at Rana Design and Ragwear, Art Director at Cornucopia for Volkswagen, British Council, Air Canada Creative Director at Ooito - technical urbanwear (Tokyo, Japan / 2002-2007) Freelance Art Director and Consultant as ‘Creative Lab HK’ since 2007 Founder of Voll Design and Communication (Ltd.) in 2008 (Hong Kong / since 2007)

CONTACT

huschang@pourian.com [+852] 6575 0912

voll Design and Communication (Ltd.)

ABOUT

"You can never solve a problem on the level on which  it was created" (Albert Einstein) It is the impulse from outside, the unusual approach  or the unexpected point of view that is needed. Huschang Pourian pushes creative processes towards unique  solutions. As an external 'input source' he can join projects at any  stage - from brainstorming to final testing. Nearly two decades of wide experience with major lifestyle  brands are the foundation for the success of his results. "We didn't know that this was possible within our brand  identity guidelines" (Philips Design, Hong Kong) "Huschang Pourian contributed directly to the growth of  our company" (Cornucopia, Japan) "Mit dem Namen 'Huschang Pourian' verbinde ich nur Gutes"  (Swatch, Germany)

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