Trisha clicks on the link to "The Shelf Life Of A Facebook Like". She reads it and sends it via email to 15 friends., Her friends are sick of getting Trisha's emails. Only one person clicks on the link to "The Shelf Life Of A Facebook Like"., Any potential sharing of "The Shelf Life Of A Facebook Like" dies.
Roger clicks on the link to "The Shelf Life Of A Facebook Like". He notices that it's been added to Digg - he decides to Digg it., Because Roger spends hours a day on Digg, he's collected a fairly large and loyal following. The post receives an additional 189 Diggs from Rogers Digg buddies., 37 of Roger's friends share "The Shelf Life Of A Facebook Like" on Facebook., 21 of Roger's friends retweet "The Shelf Life Of A Facebook Like", 2 of Roger's friends begin discussions on "The Shelf Life Of A Facebook Like" in LinkedIn groups, 3 of Roger's friends share "The Shelf Life Of A Facebook Like" on StumbleUpon., 1 of Roger's friends writes a blog about Facebook. He's inspired and links back to "The Shelf Life Of A Facebook Like" in a post.
Jane's Mom clicks on the link to "The Shelf Life Of A Facebook Like". She prints a copy of it and mails it to her brother who just started using Facebook., Jane's Uncle Googles "The Shelf Life Of A Facebook Like" and shares it on his brand new Facebook Page., Jane notices and comments on what he shared.
Danny sees the "The Shelf Life Of A Facebook Like", shares it on his wall. He also writes a blog post about "The Shelf Life Of A Facebook Like". He has implemented Facebook Social plugins on his site., 27 people share Danny's post on their Facebook walls., 21 people retweet Danny's post., 47 people share "The Shelf Life Of A Facebook Like" on various social networks.
Hildy comments on "The Shelf Life Of A Facebook Like" and retweets it to her 3,200 followers on Twitter., 11 people retweet "The Shelf Life Of A Facebook Like"., 6 people share "The Shelf Life Of A Facebook Like" on their Facebook walls., 12 people subscribe by RSS to the blog that published "The Shelf Life Of A Facebook Like".
Kate clicks on the link to "The Shelf Life Of A Facebook Like". She bookmarks it on Delicious., One person finds "The Shelf Life Of A Facebook Like" by searching Delicious. They share it on Facebook., 7 people who saw "The Shelf Life Of A Facebook Like" mentioned on Digg (from Roger) also Digg it., Beth Kanter finds "The Shelf Life Of A Facebook Like" on Delicous and retweets it to her 345,000 followers., 51 of Beth's followers retweet "The Shelf Life Of A Facebook Like"., 37 of Beth's followers share "The Shelf Life Of A Facebook Like" on Facebook.
Joe clicks on the link to "The Shelf Life Of A Facebook Like". He reads it and decides to share the post on his wall with a note to his 187 friends about why he likes the article., Eighteen of Joe's friends read "The Shelf Life Of A Facebook Like"., Seven of Joe's friends share it on Facebook., One friend adds it to Digg
Jenny clicks on the link to "The Shelf Life Of A Facebook Like". She reads it and shares it as a private message to three specific friends who she knows will love this article., All of Jenny's friends read "The Shelf Life Of A Facebook Like"., One friend shares it on LinkedIn as well., One friend shares it on his wall.
Donald clicks on the link to "The Shelf Life Of A Facebook Like". He retweets it on Twitter, where he has lot's of engaged followers., Forty of Donald's friends click on the link to "The Shelf Life Of A Facebook Like", Ten of Donald's friends retweet it., Seven of Donald's friends share "The Shelf Life Of A Facebook Like" on their Facebook Pages to their ~ 3,000 collective friends.