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TEDxRdam talk - Richard Straver
Richard Straver
Creative director at MediaMedics
KISS
Keep It Simple Stupid
start your business in 60 seconds or less
why simple things are great
simplicity is the ultimate sophistication (leonardo da vinci)
3 examples
1 tony hawk (skate boarder), easy to do, but sophisticated
2 southpark, looks simple, but genius, sophisticated
3 einstein, formula e=mc2, simple
simple is not simple minded
web developer
started
did it all wrong
where very sophisticated
then, started all over, focus, needed to be the easiest ever
tinypay.me
"the easiest way to sell"
online marketplace, put product on market place
social market place
sell stuff online very easy
how, 1 single form, goed accross the whole web, goes to social media, twitter, facebook, etc, google marketplace, findable on different apps, like layar
current marketplace
preventing it to go by pass the site
open
information
data
infrastructure
do
anythign with your platform
decentralization
goes on and on
like a fractal
back to overview
love simple things
somethign different is simplicity
simple products
today
tomorrow
