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TEDxRdam talk - Julian Oliver
improved reality (AR)
billboard advertisement
natural state
no negotiation between image and persons
a new kind of dictatorship one cannot escape
example Sao Palou, no billboard in commercial district
incorporate them in the buildings
advertisement
whose public space is it really?
what can we do with billboard
flexible
Julian Oliver
New media artist
New Sealand
not australian
lives in Berlin
www.julianoliver.com
Augmented Reality
technolgy
addons for reality
i phone
camera mode, layer via a phone
goldrush in dotcom
problem?, technology, mistaken for purpose, examples, windshields auto, supermarket, breakfast, owls playing cricket in porrige
read/ write
both or one of each
who gets write access to the cities?
open space
public space, ourselves, front lawns, vehicles
services in visual cortex
mindshift
cognitive service area, direct targeted by billboards
see sample of Vienna
back to overview
questions
times squrare without billboards?
billboards can be art as well
product REplacement
ARTvertsising
The artvertiser, recognize advertisement and subsitute them for art, powerfull device, lot of collaboration by companies and artists
mobile, smaller binoculairs, in museums, roll them out to a street
