eCommerce Online Marketing Plan Checklist by Mind Map: eCommerce Online Marketing Plan
Checklist
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eCommerce Online Marketing Plan Checklist

Website

Structure of the Site

Google Analytics

Conversion Tracking

Performance Funnels

Custom Reporting

Webmaster Tools SEO integration

Social Results

Advanced Segments

Attribution Reports

Conversion Rate Optimisation

New Build Advice

Tender Drafting

eCatalogues

Mobile Responsive

Reviews

Blog + RSS Feed

Tag Management

Pay Per Click

Google Adwords

Remarketing

Product Listing Ads / Google Shopping Campaigns

Enhanced Campaigns

Remarketing Lists for Search Advertising

Dynamic Remarketing

Bing PPC

Linkedin

Facebook

Advertising

Key Partners

Display

Off the Page

Social Media

Twitter

Linkedin

Facebook

Pinterest

Google+

Social Bookmarking

Social Share Buttons

Management Tools - eg Hootsuite

Twitter Cards & Meta Data

Email Marketing

Data Management

Segmentation and Testing

HTML Design

Rendering Testing

Recruitment Optimisation

Conversion Reporting

Analytics Integration

Contact Strategy Design & CRM

Deliverability

Increase Database

Sign ups

Appends

Cold

Incentives

Surveys

Mobile Responsive

Automated Communications

Affiliate Marketing

Partnership Marketing

How to Partner

Types of Partnership, Website, Email, Offline

How to Set Up

Alternative Partnerships, Affiliates, Piggybacking

Recruitment

1 to 1 Communications

Top Level Communications

Affiliate Strategies

Launch Plans

Commission Structures

Product Feeds

Blogs

Programme Review

Competitve Analysis

Search

Keyword Analysis

Meta Tags, Title Tags, Alt Text, Meta Descriptions, Keyword Tags, H1 (2,3,...) Tags, Autogenerating

Site Copy

Search Engine Indexing

Robots.txt

Meta Tags, Canonical, Robots

Webmaster Tools XML Site Maps, Video, Pages, Images

Link Building

DMOZ Status

PR Status

Link Bait

Quality Links

Reverse Engineering of Competition

Blogger Liaison

Internal Linking

PiggyBacks

Amazon

eBay

Not on the High Street

Etsy

Folksy

(and many more)

Local Search

Google Places Pages (Google+)

plus reviews

Bing Local Search

Yahoo Local Search

Paid Listings

Groupon, Living Social etc

Content

YouTube

Slideshare

Flickr

Wordpress

Shopping Comparison Engines

Kelkoo

Price Runner

Many others

Mobile Apps

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