Web 2.0 Adoption Stereotypes

My opinion is that you'll find representatives of all these groups in just about any kind of organization. Each group will require a different communication strategy if you're promoting the adoption of social media in the enterprise. Let me now if you have comments or suggestions about this diagram.

Groups

The Enthusiast

The Indifferent

The Skeptic

The Pragmatist

Slogans

"What is it?"

"What's the ROI?"

"What's In It For Me?"

"I Want It Now!"