Web 2.0 Core Elements

New Technological Realities

Decentralized Syndication

RSS

Atom

Pod/Vid/Vod Casting

RSS/Feed Readers, Bloglines, Newsgator, Netvibes, Page Flakes, Google Reader

FeedBurner

Blogs

Conversative Voice in Publishing

Server Side Apps

Writely

30 Boxes

37 Signals

Flickr

Netvibes

Gmail

Tagging/New File Org Structures

Del.icio.us

Google Docs & Spreadsheets

Gmail

Flickr

Simplified UI

Less = More

No Bloat!

Semantic Parsing

Google Calendar

30 Boxes

Stikkit

Flash Video

Embed Code

YouTube

Easy Upload

Community Rating

Wiki/Editable Web

Intranets

Wikipedia.com

Collaborative Space

Online Storage

Gmail 2 gigs

Box.net

etc.

New Social Realities

Community outside Geography

Blogs

Forums

Individualized Online Presence

MySpace

Blogs

Community Evaulation

"Friending" in MySpace

LinkedIn Recommedations

"Rankings" in forums

Eager for New Levels Collaboration

Wikis

Meetup

Ning

New Marketing Realities

Viral Effect

Anti-Mass Marketing

Starts with Quality, Spreads because of Remarkability

Purple Cow: Overwhelm a Niche Market

Advertise to User Preference

Google

Amazon A9 Search