Building communities, thoughts, patters, and best practices
1. Engage Quickly
2. Mimic Look and Feel
3. Enable Self Expression
4. Make it Dynamic
5. Expose Friend Activity
6. Browse the Graph
7. Drive Communication
8. Build Communities
9. Solve Real World Tasks
Engage
Enforce
Take Responsibility
Step Back
Give Freely
Be Patient
Hire Fans
Stay Calm
Focus
Be Visible
1) Underestimating The Cold Start Problem
2) Focusing on Too Many Things
3) Lack of Sustained Execution
4) Pointing the Finger when Missteps Happen
5) Not Appointing a Full-time Community Manager
6) Not Building Archived Knowledge
7) An Over-Focus on Social Value
8) Not Enabling Recommendations
9) Failing to Set a Good Example
10) Failure to See the Larger War
11) No Business Plan other than to Grow
1. Define your object
2. Define your verbs
how can people act on the object
3. Make those objects shareable
peramalink objects
embeds/widgets to make objects portable
share actual files
4. Turn invitations into gifts
paypal sign up $10 bonus
skype sign up friend for free calls
5. charge the publishers not the spectators
"freemium business model"
