How to Measure Anything

How to Measure Anything, Measurement: The Solution Exists (I), Intuitive Measurement Habit, Intangibles and the Challenge, The Illusion of Intangibles: Why Immeasurables Aren't (Ch. 3), Before You Measure (II), Clarifying the Measurement Problem (Ch. 4), Calibrated Estimates: How Much Do You Know Now? (Ch. 5), Measuring Risk: Introduction to the Monte Carlo Simulation (Ch. 6), Measuring the Value of Information (Ch. 7), Measurment Methods (III), The Transition: From What to How, Sampling Reality: How Observing Some Things Tells Us about All Things, Bayes: Adding to What You Know Now, Beyond the Basics (IV), Preference and Attitudes: The Softer Side of Measurement, The Ultimate Measurement Instrument: Human Judges, New Measurement Instruments for Management, A Universal Measurement Method: Applied Information Economics, Appendix, Calibration Tests, Important References, Amazon Link