Social Media Crash Course by Thomas Power (founder of Ecademy)

1. expectations of attendees / evaluation

network 2x

hotel network

promotion

missing meta level

opportunities

expectations fulfilled

connection 2x

missing the 'concept map', balance, practical, meta

connection seen

translation

not sure about usability at some places

bridge building

more than expected, rules of the game, connections, strategic level

greedy

new focus, use Twitter more, different view, something new to do

brand

difficult day, complete newby, searching for the clue, a bit too fast, learned the practical skills

integration

learned a lot, feeds, unexpected the voice analyzer

why

little battled, newbe, very very green, understand the why a bit, bit skeptical on presence on the net, happy to be here

insight

refine

missing meta level, first 2 hours slow, maybe two different days, beginners, advanced

finding dialogue

good answer, show clients, knew a lot already, nice to meet the people

...

not all seen, more meta level, lots of notes, expanding horizons

2. Twitter

excercise

hashtag

@thomaspower

retweet

sell your business

105.000.000 are using Twitter, 49% doesn't ...

where is your audience?

shareholders, US, ...

used for profiling

it's all about BRANDING

use your own name/company name!

what is it?

broadcasting

sharing

personal Google

branding

attitude change

open networks

Twitter

Facebook

no limits in # of contacts

(future) use

voting for parliament

contact with, politicians, customers

Flaka, 20% of business, i.e. by blogging, i.e. food in Turkey, these are retweetet, ..., ...

Ecademy, 20% of new people, ...

what is your recipe?

are you in to this

20% of your business ...

or more ...

3. Internet

1959: Sputnik

Internet was build for military use ...

how is peoples life improved by content

money

succeed by sharing

the more you share the more you win

die on this course is dieing today

are ready for sharing all of your knowledge

KLOUT

your scores on-line!

a monkey can score 25 ...

identify with the high scorers!

main points for you

'free'

be 'engaged', i.e. learn others to learn Twitter, they'll retweet you ...

be a 'trust agent'

summarized in 'socialnomics'

5. social/personal

digital world

biggest costs, healthcare, pensions

so take care that everybody get self employed

less traffic jam

less buildings

will Internet make you more lonely

living in the city

greener

less traffic

more suicide ...

downside of networking

Google has hydro-plant for cooling

no real life connectors - no real life

less physical contact between long distance lovers?

risk of being attacked, personal, brand

people can't find off-button

risk analysis ...

how about individual loneliness?

losing connection with elderly people

what color are you

yellow = freedom, new, new, new, ..., not finishing anything, open and assertive

red = success, talking about money, closed and assertive, Steve Jobs, Paul McCartney

bleu = love, big listeners, give very little away, open and not assertive

green = information, doubt, sceptical, want more and more info, closed and non assertive

Internet colors, Google buzz logo, red is on the back ..., Windows, Google, Facebook

Ecademy, 4-color tool is adopted by Ecademy, lots of other models exist

Core Process Psychotherapy

what was the best day in my life

what was the worst day in my life

lunch excercise

4. Ecademy

connection Twitter - Ecademy

1. NetNews

2. manage feeds

3. select services

connection Facebook - Ecademy

go to Ecademy blogs

'like' a blog

eventually edit the tweet

off you go

ALTERIAN

reselling

slides op

you could be 'in control' on your themes, improving SEO, ...

to find out about your current performance on the net

Penny Power's book

know me = 1 year

like me = 1 year

follow me =1 year

1hour per day makes it 1000 hours

Penny & Thomas

creating a fanclub

so build your own fanclub

8. miscellaneous

be on as many networks as you can (max = ~ 600)

see

'Small Pieces Loosely Joined' by David Weinberger

mix business contacts with private contacts

business, LinkedIn, ...

personal, Facebook, ...

Thomas (and many others) there is no difference, it's about YOU

Twitter: everybody will be 4 degrees away from anybody in the world - Thomas: it's 3

everybody is connected to someone so connect to anyone!

most people meet their life partner by accident - how about business partners?, so speed up the accidents ..., build up your network as big as you can because you just don't know where, when and how you will meet

meta level

Dunbar's number, 150 contacts ..., stable social relationships, we can't control, today was a unstable relationship with 17 people, dvelopment will go further, social media: not loosing contact data anymore, near future: massive unstable relationships, kids are wired differently!?, maybe it has peaked?, what is next

Mark Gronavetter, Thomas:no focusing on existing marketing anymore

Interpersonal ties, Twitter is the perfection of this, weak ties, brings politicians, brings handworkers, brings ..., doesn't matter what people think

Mind Map by

Hans Terhurne

CreaMatics

6. results 'good & bad days' talks

A: "caring deeply"

B: "being open"

traveling

walking

have a goal

peace of mind

C: "being together"

D: "creating flow"

E: "comforting people"

go for the unknown

serependity

defining cross roads

unexpected guidance

guiding light

walking together

F: Thomas Power

good: meeting Penny

bad: father died

my6sense, your digital intuition

"changing lives"

extra: Sokrates Voice Analyzing

for Thomas Power

by Margriet Groenevelt

blogging

write a blog using two keywords

liking

reacting

tweeting

including pictures: Gowalla

7. videos

fears the RED and GREEN

liked by YELLOW and BLUE

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