PRODUCT CREATION CHECKLIST MINDMAP

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PRODUCT CREATION CHECKLIST MINDMAP by Mind Map: PRODUCT CREATION CHECKLIST MINDMAP

1. 6. JVZoo Setup

1.1. Part 1 - Product Setup

1.1.1. 1. Enter Product Name

1.1.2. 2. Check Show In Product Library

1.1.3. 3. Enter Description

1.1.4. 4. Choose Category

1.1.5. 5. Leave Currency @ USD (If International market)

1.1.6. 6. Enter Max Selling Price

1.1.7. 7. Click Allow Sales

1.1.8. 8. Enter Launch Date & Time

1.1.9. 9. Enter Affiliate Commission

1.1.10. 10. Check Box Recurring If Recurring

1.1.11. 11. Set Number Of Payment If Recurring

1.1.12. 12. Setup a Trial if required

1.1.13. 13. Setup a dime-sale if required

1.1.14. 14. Check Consider my product for product of the day.

1.1.15. 15. Choose JVZoo Commission (Increase it)

1.1.16. 16. Check Paypal Payment Option

1.1.17. 17. Check Manually Approve Affiliates

1.1.18. 18. Enter Your Affiliate Terms

1.1.19. 19. Put link To JvZoo in Notes to affiliates

1.1.20. 20. Enter your support email address

1.1.21. 21. Enter your support URL

1.1.22. 22. Enter the sales page URL

1.1.23. 23. Do not check Pass Affiliate ID to sales page

1.1.24. 24. Use a prelaunch page and put the earlybird UR

1.1.25. 25. Check Yes, automatically send traffic to Sales Page

1.1.26. 26. Leave receipt empty unless required

1.1.27. 27. Use A Thank / Download Page

1.1.28. 28. Enter your refund period.

1.1.29. 29. Check Yes, I want to create an Autoresponder

1.1.30. 30. Everything else can be left blank unless recurring.

1.2. Part 2 - Funnel Setup & Add To Cart

1.2.1. 1. Go To Sellers > Sales Funnels

1.2.2. 2. Create A New Sales Funnel

1.2.3. 3. Add Front End Product / Upsell / Downsell

1.2.4. 4. Put the add to cart on the sales page (do not put the page link on the front end)

1.2.5. 5. Put the add to cart and pass link on the upsell.

1.2.6. 6. Put the add to cart and pass link on the downsell.

1.3. Part 3 - Approving Affiliates

1.3.1. 1. Coming close to launch day you should be checking affiliate approvals twice a day.

1.3.2. 2. During launch day you should be checking every hour.

1.3.3. 3. Anyone with more than a score of 50 sales put on instant.

1.3.4. 4. Anyone with less than 50 sales put on delayed.

1.3.5. 5. Anyone with a refund rate above 25% deny.

1.3.6. 6. Anyone with 500 sales put on instant all products.

1.3.7. Members less than a week old deny if no history. Check their profile.

1.3.8. Keep in mind most affiliates don’t request until the day of launch.

2. 8. Squeeze & Thank You Page

2.1. Part 1 - Squeeze Page

2.1.1. 1. Have you split tested the headline?

2.1.2. 2. Have you split tested the call to action?

2.1.3. 3. Have you split tested the free offer?

2.1.4. 4. Have you split tested with and without a video?

2.1.5. 5. Have you split tested with and without testimonials?

2.1.6. 6. Have you included a countdown timer?

2.1.7. 7. Have you checked that timers set to the correct date, time and time zone?

2.1.8. 8. Have you tested the signup process and the delivery links?

2.1.9. 9. Have you connected your optin form with an auto responder?

2.2. Part 2 - Thank You Page

2.2.1. 1. Have you tested all of the download links?

2.2.2. 2. Have you checked if all videos are working in different browsers?

2.2.3. 3. Have you added the launch date on your thankyou page?

3. 3. Funnel Creation

3.1. Pricing For Profits

3.1.1. 1. Is the funnel pricing and content prize money attractive to affiliates?

3.1.2. 2. Have a upsells and downsells in place that will allow affiliates to earn over $100 per customer?

3.1.3. 3. Have I any recurring products in the upsell or backend to earn passive income?

3.1.4. 4. Have I a high ticket offer / backend webinar to generate more from the launch?

3.2. Use For Information Marketing Product

3.2.1. 1. Front End: PDF / Video Training

3.2.2. 2. Upsell: Advanced Video Training - Related Topic

3.2.3. 3. Upsell: Done For You Campaign or Templates

3.2.4. 4. Upsell: Membership site with more training or templates.

3.2.5. 5. Upsell: Reseller rights to the funnel.

3.2.6. 6. Downsell: Less Video Modules From Advanced Training

3.2.7. 7. Downsell: Less Campaigns or Templates

3.2.8. 8. Downsell: Trial Access to membership site

3.2.9. 9. Upsell: Live Webinar Training / FB Group Access / Coaching Call

3.2.10. 10. Backend: High Ticket Offer

3.3. Use For Software Product

3.4. Use For PLR Product

3.5. Use For Offline Product

4. 4. Graphics Design

4.1. 1. Branded Logo Set

4.2. 2. Product Image (Box, DVD, Ebook)

4.3. 3. Branded Icon Pack

4.4. 4. Background Colour & Images

4.5. 5. Promotion Banners Pack

4.5.1. 250 x 250 – Small Square

4.5.2. 360 x 360 – Square

4.5.3. 468 x 60 – Banner

4.5.4. 728 x 90 – Leaderboard

4.5.5. 300 x 250 – Inline Rectangle

4.5.6. 336 x 280 – Large Rectangle

4.5.7. 120 x 600 – Skyscraper

4.5.8. 160 x 600 – Wide Skyscraper

4.5.9. 800 x 600 – Half-Page Ad

4.5.10. 970 x 90 – Large Leaderboard

4.6. 6. Facebook Group Banner (851 x 315)

4.7. 7. Facebook Ad Banner (1200 x 635)

4.8. 8. JV Sales Funnel Graphic

4.9. 9. JV Contest Graphic

5. 5. Warrior Plus Setup

5.1. Part 1 - Setup Offer & Products

5.1.1. 1. Go to Vendors > offers > create news

5.1.2. 2. Enter title, descriptions, category, keywords and leave public OFF for now.

5.1.3. 3. Put the launch date in start time.

5.1.4. 4. Add a front end page and create new offer.

5.1.5. 5. Enter product name

5.1.6. 6. Enter Delivery URL

5.1.7. 7. Enter refund period

5.1.8. 8. Enter content type and enter keywords

5.1.9. 9. Enter support email

5.1.10. 10. Enter support URL

5.1.11. 11. Choose Paypal account

5.1.12. 12. Enter Normal Price (2 - 10 X the selling price)

5.1.13. 13. Enter Sale Price

5.1.14. 14. Add Dimesale if required (1 cent every 2 or 5 sales)

5.1.15. 15. Integrate Autoresponder

5.1.16. 16. Choose affiliate commission

5.1.17. 17. Enter affiliate details (only required for front end)

5.1.18. 18. Turn Affiliate Program Accelerator on

5.1.19. 19. Turn Deal of the Day On and increase commission if possible)

5.1.20. 20. Provide access to Warrior Plus for review

5.1.21. 21. Set product statues to open available for sale.

5.1.22. 22. Click Add upsell to this offer and repeat.

5.1.23. 23. Click Add downsell to this offer and repeat.

5.1.24. 24. Check upsells and downsells are connected correctly by following the cart in offer setup.

5.2. Part 2 - Affiliate Approvals

5.2.1. 1. Coming close to launch day you should be checking affiliate approvals twice a day.

5.2.2. 2. During launch day you should be checking every hour.

5.2.3. 3. Anyone with more than a score of 50 sales put on instant.

5.2.4. 4. Anyone with less than 50 sales put on delayed.

5.2.5. 5. Anyone with a refund rate above 25% deny.

5.2.6. 6. Anyone with 500 sales put on instant all products.

5.2.7. 7. Members less than a week old deny if no history. Check their profile.

5.2.8. 8. Keep in mind most affiliates don’t request until the day of launch.

6. 7. Membership Area Setup

6.1. 1. Are all the membership pages and files secure for each membership level?

6.2. 2. Are members redirected to the correct home page and registration after login?

6.3. 3. Is your auto responder connected in wishlist integration Jvzoo?

6.4. 4. Have you an easy and fast way to switch to the sales page once live?

6.5. 5. Are all the videos playable in Chrome, Firefox, Safari & Internet Explorer?

6.6. 6. Are all the files downloadable, pdf’s opening without issues, zip files extractable?

6.7. 7. Are all pages in the navigation menu working correctly?

6.8. 8. Have you a link to working support desk or active support email?

6.9. 9. Are links available to all upgrades?

6.10. 10. Provide access to any friends, mentors & JV partners asking them to check over everything and provide some feedback. Mention to them if they notice any broken links or issue to let you know.

7. 2. Software & Services

7.1. 1. Have you set up an email autoresponder account?

7.2. 2. Have you set up an account with a marketing network?

7.3. 3. Have you set up an account with a payment merchant?

7.4. 4. Have you setup your social media accounts and fan pages?

7.5. 5. Have you purchased a domain and hosting service?

7.6. 6. Have you purchased all of the software licences, plugins and tools you need to build your website?

7.7. 7. Have you setup a tracking and analytics service?

7.8. 8. Have you setup business accounts to advertise on social networks?

7.9. 9. Have you created accounts for a JV Launch calendar service?

7.10. 10. Have you set up an account and connect with outsourced freelancers that are required for this project?

8. 10. JV Page

8.1. 1. Is the JV Optin Form working and configured with a followup letter for JV’s?

8.2. 2. Is the link to the JvZoo (or other) affiliate page easily viewable?

8.3. 3. Have I email swipes and banners available for my affiliates?

8.4. 4. Have I my contact details posted on the JV page?

8.5. 5. Have I provided details about what the product is about?

8.6. 6. Have I provided details about the the prices, the commission's & upsells?

8.7. 7. Are the contest prizes clearly stated on the JV page?

8.8. 8. Are there any spelling errors or typos on the page or in the email swipes. ?

9. 9. Early Bird Setup

9.1. Part 1 - Early Bird Page Setup

9.1.1. 1. Have you an early bird squeeze page setup to collect leads before the launch goes live?

9.1.2. 2. Have you have a thank you page with a countdown timer and offering something of value.

9.1.3. 3. Have you a welcome email in place telling the subscriber when the product goes live?

9.2. Part 2 - Launch Mailing Schedule

9.2.1. 1. Have you an early bird squeeze page setup to collect leads before the launch goes live?

9.2.2. 2. Have you have a thank you page with a countdown timer and offering something of value.

9.2.3. 3. Have you a welcome email in place telling the subscriber when the product goes live?

9.2.4. 4. Email Subscribers A Link To Early Bird Signup Page 1 Days Before Launch

9.2.5. 5. Email Early Bird List 2 Hours Before Launch Letting Them Know About Special Pricing, Coupon or Early Bird Discount You Have

9.2.6. 6. Email Your Entire Subscriber Database Once Launch Goes Live

9.2.7. 7. 24 Hours After Launch Goes Live Send A Reminder Email

9.2.8. 8. 48 Hours After Launch Goes Live Send A Reminder Email With Q n A

9.2.9. 9. 72 Hours After Launch Goes Live Send A Reminder Email With Urgency & Bonuses

9.2.10. 10. 96 Hours After Launch Goes Live Send A Final Reminder Email With Urgency

10. 1. Product Idea

10.1. 1. List Your Skills

10.2. 2. Do Your Market Research

10.3. 3. Get Your Idea

10.4. 4. Create Your Funnel

10.5. 5. Set Your Timescale Complete

11. 11. JV Recruitment

11.1. 1. Have you listed your promotion with a JV Launch calendar service? (Munch eye, LaunchCamp, IM Launcher etc.)

11.2. 2. Have you created a social media Group for your product? (Facebook Group, Skype Groupe, etc.)

11.3. 3. Have you contacted JV´s you have a relationship with? (Personal Email, Personal Message, etc.)

11.4. 4. Have you created an optin form to build your JV contact list?

11.5. 5. Have created a JV page?

11.6. 6. Have you added email swipes to the JV page?

11.7. 7. Have you added banners and promotion material to the JV page?

11.8. 8. Have you setup a Facebook ad campaign to attract JV´s?

12. 12. JV Docements

12.1. Part 1 - JV Launch Doc Details

12.1.1. 1. Create a Folder on Google Drive for Launch Documents

12.1.2. 2. Launch Name

12.1.3. 3. Launch Date

12.1.4. 4. Network

12.1.5. 5. URL Link JV Page

12.1.6. 6. URL Link Affiliate Request

12.1.7. 7. Sales Funnel

12.1.8. 8. Product Description (Front-end and OTOs)

12.1.9. 9.Contest Details

12.1.10. 10. Bonus Information (Include any URL links)

12.1.11. 11. URL Link Sales Page Preview

12.1.12. 12. URL Link OTO Sale Page Preview

12.1.13. 13. URL Link Bonus Page Preview

12.1.14. 14. URL Link Bonus Delivery

12.1.15. 15. URL Demo Video

12.1.16. 16URL Sales Video

12.1.17. 17. URL OTO Video

12.1.18. 18. Review Access Details (Include login URL)

12.1.19. 19. Bonus Information (Include any URL links)

12.2. Part 2 - JV Recruitment Details

12.2.1. 1. Create JV Partners Spreadsheet to keep track of your affiliate invites

12.2.2. 2. Affiliate Name

12.2.3. 3. Affiliate Email Address

12.2.4. 4. Social Media URL links (Facebook, Skype)

12.2.5. 5. Date Contacted

12.2.6. 6. Replied (mark yes when the affiliate replies)

12.2.7. 7. Confirmation (IN, OUT, Maybe)

12.2.8. 8. Did Affiliate Promote (Yes, No)

12.2.9. 9. Affiliate Score (Give a score 1 – 10 to filter your top affiliate)

12.2.10. 10. Review Access (Requested, Sent)

12.2.11. 11. Review Access Username (if required)

12.2.12. 12. Review Access Password (if required)

12.2.13. 13. Note (Keep a record of any important details for each affiliate)

13. 13. JV Video

13.1. 1. Have you welcomed the affiliates to the JV page?

13.2. 2. Have you clearly explained what the offer is?

13.3. 3. How you explained the entire sales funnel and commissions?

13.4. 4. Have you provided details about the affiliate contest?

13.5. 5. Have you stated the launch start time and launch end time?

13.6. 6. Have you included any details about any earlybird or prelaunch offer?

13.7. 7. Have you stated that affiliates can contact you if they require anything?

14. 14. Sales Page

14.1. Part 1 - Sales Page Setup

14.1.1. 1. Is the video playing in all browsers?

14.1.2. 2. Is the site mobile friendly?

14.1.3. 3. Is the funnel tested with all upsells and downsells lining correctly?

14.1.4. 4. Are the Terms, Disclaimer, Privacy, Contact & Member Login on the Home Page?

14.1.5. 5. Is there any typos or spelling errors on the sales page?

14.1.6. 6. Are all of the timers set to the correct date and time?

14.1.7. 7. Are all of the buy now buttons correct?

14.1.8. 8. Have you setup website tracking?

14.2. Part 2 - Sales Page Structure

14.2.1. 1. Have You included the following elements on the sales page

14.2.2. 2. Headline

14.2.3. 3. Product Proof

14.2.4. 4. Story (Pain)

14.2.5. 5. Bonuses

14.2.6. 6. Closing Pitch

14.2.7. 7. Profile Image

14.2.8. 8. Subline Headline

14.2.9. 9. Testimonials (Top)

14.2.10. 10. Story (Solution)

14.2.11. 11. Guarantee

14.2.12. 12. Sign Off

14.2.13. 13. Frequently Asked Questions

14.2.14. 14. Sales Video

14.2.15. 15. Add To Cart Buttons

14.2.16. 16. Testimonials (Middle)

14.2.17. 17. Product Description

14.2.18. 18. Testimonials (Bottom)

14.2.19. 19. Disclaimer Links

15. 15. Sales Video

15.1. 1. Have you used animation in your video?

15.2. 2. Have you recorded an in person video clip?

15.3. 3. Have you included a membership overview in your video?

15.4. 4. Is your video length between 4 and 12 minutes?

15.5. 5. Does your video keep the viewers engaged to the end of the video?

15.6. 6. Does your video explain the pain the viewer might be experienced?

15.7. 7. Does your video provide the solution to this pain?

15.8. 8. Have you included proof or customer feedback in the video?

15.9. 9. Have you repeated the call to action and close near the end of the video?

15.10. 10. Have you included details about your guarantee in the video?

16. 16 Split Tests

16.1. Part 1 - Split Tests

16.1.1. 1. Have you split tested the Main Headline?

16.1.2. 2. Have you split tested the Sub Headline?

16.1.3. 3. Have you split tested the Call To Action?

16.1.4. 4. Have you split tested the Guarantee?

16.1.5. 5. Have you split tested the Testimonials?

16.1.6. 6. Have you split tested the Proof screenshots?

16.1.7. 7. Have you split tested the Sales Video?

16.2. Part 2 - Notes On Split Testing

16.2.1. 1. You should always split test your sales page to make sure you get maximum conversion rates when you launch your product.

16.2.2. 2. When you split test your headline and sub-headline try using completely different versions.

16.2.3. 3. Spit testing a call to action can include different colour variations, different call to action text or even the use of different graphics

16.2.4. 4. To split test a Guarantee you would usually test 7, 14, 30 and even 60 day Guarantee periods.

16.2.5. 5. You can test different testimonials you have on different part of the page (top, middle, bottom), the ones at the top should be the most appealing to your customers. You can also run tests without using testimonials on your page.

16.2.6. 6. Test different proof images on your page by moving them around or removing them completely.

17. 17. Facebook Ads

17.1. Part 1 - Retargeting Pixel Placement

17.1.1. 1. Place the FB Pixel on the sales page to retarget people to did not purchase.

17.1.2. 2. Place the FB Pixel on the early bird page to retarget everyone once live.

17.1.3. 3. Place the FB Pixel on the JV page to retarget affiliates reminding them of the launch.

17.1.4. 4. Place the FB Pixel on the front end download page to exclude people who purchased.

17.1.5. 5. Place the FB Pixel on the OTO download page to exclude people who purchased.

17.1.6. 6. Place the FB Pixel and Conversion Tracking (Leads) on the early bird thank you page.

17.1.7. 7. Place the FB Pixel and Conversion Tracking (Purchases) on the product thank you pages including front end, and all upsells. Place the correct sale amount in the code.

17.1.8. 8. Place the FB Pixel on the sales page to retarget people to did not purchase.

17.2. Part 2 - Creating Your Custom Audiences

17.2.1. 1. Check a FB Custom Audience for anyone who visited the early bird page.

17.2.2. 2. Check a FB Custom Audience for anyone who visited the early bird thank you page.

17.2.3. 3. Check a FB Custom Audience for anyone who visited the sales page.

17.2.4. 4. Check a FB Custom Audience for anyone who visited the upsell sales page. (do all)

17.2.5. 5. Check a FB Custom Audience for anyone who visited the front end download page.

17.2.6. 6. Check a FB Custom Audience for anyone who visited the upsell download page

17.2.7. 7. Check a FB Custom Audience for anyone who clicked your lead ads and did not optin.

17.2.8. 8. Check a FB Custom Audience for anyone who watched your videos.

17.3. Part 3 - JV Ads

17.3.1. 1. Run FB Video Ads to your affiliates 3 weeks before launch on a $5/ day budget.

17.3.2. 2. FB FB Image Ads to your JV Page 2 weeks before launch on a $5/ day budget.

17.3.3. 3. Change the image ad 48 hours before launch reminding them how close to launch.

17.3.4. 4. Once live run ads to your affiliates letting them know launch is live.

17.3.5. 5. 48 hours before launch ends change your ads informing affiliates about closing.

17.4. Part 4 - Early Bird Ads

17.4.1. 1. Setup ads retargeting all previous website visitors promoting your early bird page.

17.4.2. 2. Setup ads targeting relevant interests promoting your early bird page.

17.4.3. 3. Test Video ads for exposure and track the audience size you are building.

17.4.4. 4. Test Video Leads ads to get people onto your list without using the earlybird page.

17.4.5. 5. Test Image Leads ads to get people onto your list without using the earlybird page.

17.4.6. 6. Test Website Traffic Vs. Optimize For Conversions Ads advertising your early bird page.

17.5. Part 5 - Sales Page Ads

17.5.1. 1. Check the your sales page is 100% Facebook Ads Compliant.

17.5.2. 2. Before launch check that your ads will be approved. (Schedule all ads in advance)

17.5.3. 3. Once live retarget all earlybird traffic with a ads letting them know the product is live.

17.5.4. 4. Retarget all sales page visitors from day 1 with a message reminding them about the product and special pricing. Eg. “Thanks for visiting. You forgot something.”

17.5.5. 5. When retargeting split test different headlines for better results. Try different angles.

17.5.6. 6. On the 2nd last day of launch add urgency to your ads and continue to retarget.

17.5.7. 7. On the last day of launch increase you ad bid and daily budgets if required and update ads with “Last Chance” reminders.

17.6. Part 6 - Post Launch Ads

17.6.1. 1. Retarget all customers to any bonus webinar you are holding

17.6.2. 2 Retarget all customers to purchase the upsells excluding the customers who did.

17.6.3. 3. Retarget all customers to any other offers you are selling like wg. membership sites.

17.6.4. 4. Retarget all website visitors to other offers, squeeze pages, trials, etc (90% never purchased but you can still retarget them, collect the leads or sell something sell).

18. 18. Final Checklist

18.1. Part 1 - Early Bird & Sales Page

18.1.1. 1. Have I an early bird setup with optin form?

18.1.2. 2. Have I a welcome email in place?

18.1.3. 3. Have I a thank you page in place?

18.1.4. 4. Have I a countdown time in place?

18.1.5. 5. Is the video playing in all browsers?

18.1.6. 6. Is the site mobile friendly?

18.1.7. 7. Is the funnel tested with all upsells and downsells lining correctly?

18.1.8. 8. Have I Terms, Disclaimer, Privacy, Contact & in the footer?

18.1.9. 9.Is there any typos or spelling errors on the sales page?

18.2. Part 2 - Membership Area

18.2.1. 1. Are all the membership pages and files secure for each level?

18.2.2. 2. Are members redirected to the correct home page after login?

18.2.3. 3. Is your auto responder connected inside your membership platform?

18.2.4. 4. Have you an easy and fast way to switch to the sales page once live?

18.2.5. 5. Are all the videos playable in Chrome, Firefox, Safari & Internet Explorer?

18.2.6. 6. Are all the pdf’s opening without issues, zip files extractable,etc?

18.2.7. 7. Are all pages in the navigation menu working correctly?

18.2.8. 8. Have you a link to working support desk or active support email?

18.2.9. 9. Are links available to all upgrades?

18.3. Part 3 - JV Page & Recruitment

18.3.1. 1. Is the JV Optin Form working and configured with a followup letter for JV’s?

18.3.2. 2. Is the link to the JvZoo (or other) affiliate page easily viewable?

18.3.3. 3. Have I email swipes and banners available for my affiliates?

18.3.4. 4. Have I my contact details posted on the JV page?

18.3.5. 5. Have I provided details about what the product is about?

18.3.6. 6. Have I provided details about the the prices, the commission's & upsells?

18.3.7. 7. Are the contest prizes clearly stated on the JV page?

18.3.8. 8. Is there any spelling errors or typos on the page or in the email swipes. ?

18.3.9. 9. Have I personally contacted my top JV’s and most potential JV’s with updates and review access?

18.3.10. 10. Have I checked in with the JV’s personally a day before launch to confirm they will promote?

18.3.11. 11. Have I updated my JV’s personally during launch?

18.3.12. 12. Have I thanked my JV’s for their support once the launch is over?

18.3.13. 13. Have I paid any Prizes on time?