Principles of Marketing

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Principles of Marketing by Mind Map: Principles of Marketing

1. Does not help marketing

2. Sales

2.1. Approach

2.1.1. Bad attitude

2.1.2. Good attitude

2.1.3. Forceful

2.1.3.1. Negative

2.1.3.2. Aggressive

2.1.3.2.1. Initiative

2.1.3.2.2. Overbearing

2.1.3.3. Taking initiative

2.1.3.3.1. Positive

2.1.4. Pleasant

2.1.4.1. Positive

2.1.4.2. Passive

2.1.4.2.1. Negative

2.1.4.2.2. Counterproductive

2.1.5. Customer oriented

2.1.6. Product oriented

2.2. Conduct

3. High demand, high price

3.1. Tool for niche marketing

4. product

4.1. Demand

4.2. service or good?

4.2.1. .. or both?

4.2.1.1. and how!

4.2.2. No demand, even the best product is useless

5. place

5.1. Location, location, location

5.1.1. A good spot

5.1.1.1. Marketing tool in itself

5.1.2. Poor location

5.1.2.1. Hinders potential

5.1.2.1.1. Customers

5.1.2.1.2. Visibility

5.1.2.1.3. Availability

5.2. Personal

5.3. competitors

5.3.1. Is there any chance or place for a new product or service

5.3.2. any chance for competition in the markets

6. promotion

6.1. image of the company

6.2. social media

6.2.1. email

6.2.1.1. newsletter

6.2.2. Reminders

6.2.2.1. Paid ads

6.2.2.2. Newsfeed

6.2.3. Followers

6.2.3.1. Groups

6.2.3.2. Pages

6.3. word of mouth

6.4. media

6.4.1. radio, tv etc.

6.5. brand loyalty

7. price

7.1. Demand

7.1.1. Low demand, low price

7.1.1.1. Tool for general marketing

7.2. price point

7.2.1. Set too low, lower value in customer's eyes

7.2.2. Set too high, detrimental in marketing

8. people

8.1. Customer Service

8.2. Human Resources

8.3. Word of mouth

8.4. Support