Scale 1:1 (STORYBRAND CANVAS)

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Scale 1:1 (STORYBRAND CANVAS) by Mind Map: Scale 1:1  (STORYBRAND CANVAS)

1. WHAT

1.1. Conference Tables

1.2. Accessories

1.2.1. Lighting

1.3. Shelves

1.4. Workstations

1.5. An easy, efficient, beautiful and multi-functional office solution that fits their space and image - helps you create and collaborate

2. WHO

2.1. Coworking Space

2.2. Interior Designers

2.3. Creative Industry

2.4. CREATE ANYTHING FROM A FUNCTIONAL HOME TO AN ENTIRE

2.5. Architecture firms

2.6. Design Studio's

2.7. Tech Industry

2.8. Learning Space - Schools/Libraries

2.9. University

2.10. Coding Centers

2.11. SUITES BUSINESSES OF ALL SIZES

3. A CHARACTER - WHAT DO THEY WANT?

3.1. WHAT DO THEY WANT? (FOR WORKSPACE)

3.1.1. Implement a stimulating and productive workspace effortlessly that expands as you grow

3.1.2. Perosnalize their environment and furniture

3.1.2.1. A&D want: Freedom to customize furniture to suit their customers unique set of needs, and seek the resources that allow them

3.1.2.2. A&D they seek the resources that allow them to customize their design for their clients with contemporary furniture

4. WHATS THEIR PROBLEM

4.1. EXTERNAL

4.1.1. They think the process is very complicated, costly, and time consuming (NO TIME TO PLAN)

4.1.2. LACK OF KNOWLEDGE

4.1.3. A&D: The necessity to differentiate each project with each solution within the constraint of time frame and budget

4.1.4. Entrepreneur: Don't have the resources that help define and address their unique set of needs

4.1.5. Limited range of options to personalize your brand expression

4.2. INTERNAL

4.2.1. Don't know where to start

4.2.2. FOMO OF NOT PICKING THE BEST FURNITURE, AND LACK OF CONFIDENCE IN THEIR CHOICES

4.2.3. ASSUME EXPENSIVE

4.2.4. Feel trapped in a generic work environment that lacks stimulation and creativity

4.3. PHILOSOPHICAL

4.3.1. Still dreaming to create that great brand culture as big companies in their own workspace

5. HOW DO YOU RELATE AND PROVE YOURSELF

5.1. EMPATHY

5.1.1. we know how it feels to be uninspired to work at your desk and not have the right structure to let your ideas flow productively

5.1.2. We were in the same situation, and couldn't find an easy solution so we decided to create our own line.

5.2. AUTHORITY

5.2.1. Our line enhanced our workspace, allowed us to work more efficiently and happier which impacted our revenue

5.2.2. We decided to showcase our line and have helped many companies create the workspace of their dreams that helps them work productively

5.2.3. WE HAVE AWARD WINNING FURNITURE

5.2.4. We are trained to understand design as a means to solve problems

5.2.4.1. Our products offer multiple layers of design freedom and choices that enable personalization and brand expression in your workspace

6. WHAT ACTION SHOULD THEY TAKE

6.1. Schedule your consultation- get planning help

6.2. TRANSITIONAL

6.2.1. THINK OF A RESOURCE YOUR CUSTOMER WANTS TO LEARN, AND CREATE A FREE DOCUMENT TO ENCOURAGE A LEAD TO SUBMIT AN EMAIL CAPTURE

7. THAT RESULTS IN SUCCESS

7.1. SUCCESS

7.1.1. Keep your team focused and productive

7.1.2. CREATE REVOLUTIONARY PRODUCTS TOGETHER

7.1.3. SAVES TIME AND MONEY WHEN RECONFIGURATION IS NEEDED

7.1.4. HAPPIER AND MORE PASSIONATE EMPLOYEES

7.1.5. HAVE A WORKSPACE THAT LOOKS GOOD AND FEELS GOOD

7.1.6. YOUR TEAM WILL BECOME MORE EFFICIENT

7.1.7. LESS HEADACHE ADJUSTING TO GROWTH

7.1.8. MAXIMIZE YOUR WORKSPACE

7.1.9. Empower your business to thrive

7.1.10. PRODUCT EXPRESSES BRAND CULTURE

7.1.11. ACCESSIBLE WELCOMING SUPPORTIVE WORKSPACE

7.1.12. Attract and retain top talents

7.1.13. Happily work effectively

7.1.14. BE ENERGIZED AND STIMULATED BY YOUR WORKPLACE CULTURE

7.1.15. PROMOTES CREATIVITY FOR INNOVATION AND EFFECTIVE WORK

7.1.16. STIMULATE THE FLOW OF IDEAS

7.1.17. STIMULATES CREATIVITY AND ENCOURAGES COLLABORATION

7.1.18. EXPRESS BRAND CULTURE

7.1.19. PROMOTES CREATIVITY

7.1.20. PRODUCTIVE

7.1.21. INTEGRATE EFFORTLESSLY

7.1.22. EASILY ADAPT TO CHANGES

7.1.23. MAKE BUSY, OFFICE SPACES MORE PRODUCTIVE

7.1.24. Making your customers furniture and design flow easily

7.1.25. focused on facilitating your work to make your design process easier

7.1.26. provide agility to your environment

7.1.27. EASILY ADAPT TO SUIT YOUR STRUCTURE AND QUICKLY EXPAND

7.1.28. IMPROVE YOUR WORK EXPERIENCE

8. PRODUCT ATTRIBUTES

8.1. Stimulate Creativity, Function, and Fun

8.2. Cost effective

8.3. Easy to Assemble

8.4. CollaboratIVE

8.5. BUILT WITH THE PURPOSE OF BEING PRODUCTIVE

8.6. TAILORED

8.7. HIGH QUALITY LINE

8.8. SCALABLE

8.9. ERGONOMIC

8.10. NO TOOLS REQUIRED

8.11. MODERN

8.12. MODULAR

8.13. RECONFIGURABLE

8.14. DYNAMIC WORKPLACES

8.15. FLEXIBLE

8.16. MOBILE, FUN, FUNCTION, FITS YOUR COMPANY IDENTITY, BUILDING IT FEELS LIKE PLAYING LEGO

8.17. DOESN'T NEED TO BE MECHANICALLY CONNECTED

8.18. RESISTANT TO STAIN AND SCRATCHES

8.19. BUILT TO LAST

8.20. EXPANDABLE

8.21. EASILY CUSTOMIZABLE

8.22. AESTHETIC

8.23. INTEGRATE EFFORTLESSLY

8.24. VIRBANT

8.25. EASILY ADAPT TO CHANGES

8.26. CONTEMPORARY

8.27. EASY TO SETUP

9. POSITIONING

9.1. ULTIMATE WORK OFFICE SOLUTION

9.2. ULTIMATE SOLUTION TO CREATE COLLABORATIVE WORKSPACE

9.3. HAPPILY WORK EFFECTIVELY

9.4. EASIEST SOLUTION TO CREATE YOUR WORKSPACE AND ADAPT TO CHANGES

9.5. POSITIONING

9.5.1. ULTIMATE WORK OFFICE SOLUTION

9.5.2. ULTIMATE SOLUTION TO CREATE COLLABORATIVE WORKSPACE

9.5.3. HAPPILY WORK EFFECTIVELY

9.5.4. EASIEST SOLUTION TO CREATE YOUR WORKSPACE AND ADAPT TO CHANGES

9.6. POSITIONING

9.6.1. ULTIMATE WORK OFFICE SOLUTION

9.6.2. ULTIMATE SOLUTION TO CREATE COLLABORATIVE WORKSPACE

9.6.3. HAPPILY WORK EFFECTIVELY

9.6.4. EASIEST SOLUTION TO CREATE YOUR WORKSPACE AND ADAPT TO CHANGES

9.6.5. POSITIONING

9.6.5.1. ULTIMATE WORK OFFICE SOLUTION

9.6.5.2. ULTIMATE SOLUTION TO CREATE COLLABORATIVE WORKSPACE

9.6.5.3. HAPPILY WORK EFFECTIVELY

9.6.5.4. EASIEST SOLUTION TO CREATE YOUR WORKSPACE AND ADAPT TO CHANGES

10. UVP

10.1. CREATE YOUR IDEAL AND CUSTOM WORKSPACE EFFORTLESSLY

10.2. BUILD AND RECONFIGURE YOUR OFFICE SPACE TO MEET THE NEEDS OF YOUR GROWING AND CHANGING BUSINESS ENVIRONMENT

10.3. HELPING COMPANIES AND TEAMS WORK TOGETHER, PLAY TOGETHER, AND CREATE REVOLUTIONARY PRODUCTS TOGETHER

10.4. WE DON'T JUST SELL DESKS, WE SELL POWER. THE POWER OF CONNECTIVITY.

11. THAT RESULTS IN FAILURE IF THEY DON'T CHOOSE YOU

11.1. FAILURE

11.1.1. Didn't find furniture that suits their vision

11.1.2. NOT ADAPTABLE

11.1.3. NOT MAXIMIXNG THE SPACE

11.1.4. COMPLICATED TO SETUP

11.1.5. NOT ENCOURAGING PRODUCTIVITY

11.1.6. HEADACHES ADJUSTING TO GROWTH TO READJUST EVERYTHING - HARD TIME EXPANDING

11.1.7. FEELS STUCK IN WORKSPACE