1. What Exists
1.1. CRM
1.1.1. INPUT & OUTPUT
1.1.2. Process
1.1.3. KAM
1.1.4. SIS
1.2. Collections
1.2.1. On iPad
1.2.2. Archive - Digital
1.2.3. PIM
1.3. Swarovski Professional
1.3.1. Website
1.3.2. E-Shop
1.4. Swarovski Marketing Material
1.4.1. Online
1.4.2. Print
1.5. MAT
1.5.1. Social Media
2. Sales
2.1. Consultative Selling
2.2. Customer Knowledge
2.2.1. Industry Presentations
3. What is Under Development
3.1. Sparkle BOT
3.2. Client Design Software - JDS
3.3. Create your Style DIY
4. Sales Support
4.1. Manufaktur
4.2. Design - Through all Segments
4.3. Marketing
5. The Sworovski and Client World " The Portal "
5.1. Personalised Information
5.1.1. Their Contacts
5.1.1.1. Swarovski Contacts
5.1.2. Their History
5.1.3. Their Previous Enagagements
5.1.3.1. Clients Archives
5.1.4. Their Style
5.1.5. Inspirations
5.2. Personalised Suggestions
5.2.1. Sparkle BOT
5.2.2. Style BOT
5.3. Design Software
5.3.1. Clients Crystal Design
5.3.1.1. From all different segment catalogues
5.3.2. Client Design Softwear JDS
5.4. Collections
5.4.1. Crystal Archive & finished product
5.4.1.1. Personalised
5.4.2. To be added to a interactive museum digital art installation
5.5. Inspirations
5.5.1. Personalised
5.5.2. Crystals & Aplication Innovations
5.5.3. Flags Books - Trend
5.5.4. All Swarovski Segments
5.6. Communication
5.6.1. Access to Expert Knowledge
5.6.2. Access to all departments - Awearness
5.7. Social Media
5.7.1. Industry
5.7.2. Personalised - Brand
5.8. Connection into the CRM
6. The Consultative Sales Tool
6.1. BRAND DIGEST
6.1.1. Marketing for the Client
6.1.2. Clients Contacts
6.1.3. Information from the PORTAL/SP USE
6.1.4. Information from the Industry - FROM CDO
6.1.5. Client Information from CDO
6.1.6. Client Analysis - product, proposals, proactive sales
6.2. Feed into and from the CRM
6.2.1. Sales Info
6.2.2. Feed From and into the MAT
6.2.3. Communications
6.2.4. Process Tool - Manufakture Booking
6.2.5. Fashion Production Calendar Alert
6.3. Inspirations for the Client
6.3.1. Archives
6.3.2. Flags, CDO material & Vision
6.3.3. Client empowerment - Crystal Creation
6.4. Sales Sparkle & Style BOT
6.4.1. Intelligent Search - up sell, corss sell, Likes, intrest, direction