1. Demand
2. Value Exchange by transaction and relationship
2.1. VALUE= BENEFITS / COST
3. Consumer surplus
3.1. = Consumer Ready to pay - actual pays
4. Satisification and Delight
5. Exchange Transaction and Relationship
5.1. Types Of demand
5.1.1. full demand
5.1.2. over full demand
5.1.3. no demand
5.1.4. Irregular demand
5.1.5. unwholesome demand
5.1.6. negative demand
5.1.7. latent demand
5.1.8. declining demand
6. CRM
6.1. Consumer Relationship Management
6.2. Note in General Topic
7. Marketing in 21 century
7.1. Marketing Reality of Modal world
7.1.1. social media marketing
7.1.2. degital marketing
7.1.3. retail Retail Transformation marketing
7.1.4. Seller raj and Buyers Raj
7.1.5. Customer Participation
7.1.5.1. can act in every participation in market
7.1.6. MLM
7.1.7. Relationship on network
8. 4 P's or marketing (or) marketing mix
8.1. price
8.1.1. New Topic
8.2. place
8.3. product
8.4. promotion
9. Difference betwin marketing and sales
9.1. marketing mix selling unnecessary
9.1.1. Promise
9.1.1.1. promotion
9.1.2. Delivery
9.1.2.1. price,place,product
9.1.3. Trust
9.1.3.1. If there is no trust loyal customers is not in your basket
10. Scope of marketing
10.1. Goods, service event,organisation,place
11. Needs -is created by god
11.1. types of needs
11.1.1. stated
11.1.2. unstated
11.1.3. real
11.1.4. unreal
12. Wants - are created by marketer
13. Marketing Concept
13.1. Holistic Management
13.2. Making myopla
14. Maeketing
14.1. Envirenment
14.1.1. Internal
14.1.1.1. Men, Money,Machine,Material,Market
14.1.2. external
14.1.2.1. Micro
14.1.2.1.1. Suppliers
14.1.2.1.2. Intermediary
14.1.2.1.3. Customers
14.1.2.1.4. Compactors
14.1.2.1.5. Partners
14.1.2.1.6. Public
14.1.2.1.7. Society
14.1.2.2. Macro
14.1.2.2.1. Legal
14.1.2.2.2. Political
14.1.2.2.3. Economical
14.1.2.2.4. Demographical
14.1.2.2.5. Technological
14.1.2.2.6. social
14.1.2.2.7. Cultural