What have I learned in TB1 Design & Systems Thinking?
by Zoe Andrews
1. Synthesis is the act of making sense of what we’ve learned during our research. It’s a process that takes us from inspiration to ideas, from stories to solutions. By aggregating, editing and condensing down what we’ve learned, synthesis enables us to establish a new perspective and to identify opportunities for innovation. From recognizing people’s/system’s needs and identifying key insights, to uncovering opportunities for innovation – think of the synthesis process as a series of threads that when woven together create a fruitful and compelling message.
2. Week 7: Sharing
2.1. Reading: Informing our Intuition _ Research for Radical Design
2.2. Equity Sheets - prepare for bitch fights
2.3. Cap table ( founders and investors)
2.4. Uber and Nasa flying cars by 2020?!
3. Week 6: Power of Prototyping
3.1. Why prototyping is so powerful and can sometimes be fun!
3.1.1. Animations
3.1.2. songs
3.1.3. Roleplay
3.1.4. Storyboarding
3.1.5. Vine videos
3.1.6. Insta
3.2. Team pitch tips from Simon Blyth
3.3. Product Summary
3.4. Product Development : "Largely an exercise in uncovering surprises as soon as possible" Susan Conant
3.5. Concept build sheets
3.6. Cardboard -> appearance p -> full scale
4. Week 9: The user
4.1. user experience
4.2. mapping the user experience
4.3. Ethics form
4.4. Story world
4.5. " with people, for people"
5. Week 10: Feedback and analysis techniques
5.1. All about the PROCESS!
5.1.1. Insights
5.1.2. Problem
5.1.3. idea
5.1.4. concept
5.1.5. prototype iteration
5.2. Prototype iteration: more exciting prototypes and do more !
5.3. Summary VS pitch
5.4. story telling, is there a narrative flow? like leaving breadcrumb trail
5.5. be wary of grand claims/ define terms LAZY
5.6. wider social/ economic factors
5.7. Headlines
5.8. Synthesis analysis
5.8.1. 1. Stories
5.8.2. 2. Extract Insights
5.8.3. 3. Identify Patterns
5.8.4. 4. Craft message
5.9. HMW's?
5.10. Problem Statement generation
6. Week 11: Summary/ prep for pitches
6.1. Geocaching -- usbs in walls ?!?
6.2. Airbnb
6.3. Story!!
6.4. TESTING && FEEDBACK
6.5. theory and practice --> new and strong
6.6. infographics
6.7. HMW -> CLUSTERING -> PROTOTYPES -> TESTING -> ITERATION
7. Week 1: Principles
7.1. Postit not shaking
7.2. Marshmallow and sticks- chewing them up
7.3. Desire Lines
7.4. from " making people want things" to "making things people want"
7.5. Alexa
7.5.1. Talk by Nick Hills - opt out clause??
7.6. Uber
7.7. Elon Musk **
7.8. World Cafe Method
7.9. Principles
7.9.1. PEOPLE- human centered
7.9.2. PROCESS - creating my toolbox
7.9.3. ACTION - make progress. do and learn fast
7.9.4. COLLABORATION - diff people/ diff perspectives
7.9.5. TANGIBLE - experiment- do and improve
7.9.6. IMPACT - understand my impact- iterate