Hear a piece of information, and three days later you'll remember 10% of it.
Add a picture and you'll remember 65%.
Our brain sees words as lots of tiny pictures, and we have to identify certain features in the letters to be able to read them.
That takes time.
Perhaps because it's how we've always apprehended major threats, food supplies and reproductive opportunity.
It’s text-based (nearly 40 words per slide), with six hierarchical levels of chapters and subheads—all words.
Professionals everywhere need to know about the incredible inefficiency of text-based information and the incredible effects of images.
Burn your current PowerPoint presentations and make new ones.