Manufaktur - Story Board

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Manufaktur - Story Board by Mind Map: Manufaktur - Story Board

1. Swarovski Campus 311 & Manufaktur

1.1. Personel

1.1.1. KAM

1.1.2. Tour Guide

1.1.2.1. Has traveled with the Client

1.1.3. Specialist

1.1.3.1. Cutting Machine

1.2. Official Welcome

1.2.1. Tour LEAD

1.2.2. Access Passes

1.2.3. White Lab Coats - Client Customised

1.3. Introduction to Manufaktur

1.3.1. The Story

1.3.2. Itinery Explaination

1.3.3. Fashion Library

1.4. Historic Cutting Machines

1.4.1. Specialist

1.4.1.1. Story

1.4.1.1.1. Where/Why/How/Who/When

1.4.1.1.2. DNA

1.4.1.2. Display of Crystal from the Archives taht werer preduced with the machine

2. Invitations

2.1. Personalised

2.1.1. Clients Segmentation =

2.1.1.1. Identify Enticements

2.1.1.2. Create Anitisipation

2.1.2. Format

2.1.2.1. Quality

2.1.2.2. Unique to the Client & that Visit

2.2. Based on Qualification Phase and Document

2.3. Internal Invitation

2.3.1. Engagement through the Portal

2.3.2. All required experts are aligned based on the need of the visit

2.3.3. Deliverables agreed

2.4. Invitation Accepted

2.4.1. Agenda Booked

2.4.2. Customised Visit Preparation

3. Customised Visit Development

3.1. Agenda

3.1.1. What/Where/When

3.1.2. Visit Agenda Approved by Management (includes all )

3.1.3. Agenda

3.2. Client Expectation

3.3. Client Information

3.3.1. Industry Segment??

3.4. Experts prepare "Client/Visit" Specific Documentation/Product etc......TBC

3.4.1. Based on Qualification Document

3.4.2. Based on the current Brand Digest of the Client

3.4.3. All Experts Align their Proposals

3.5. People Resources Allocated and Agreed

3.5.1. KAM

3.5.2. Crystal Designer

3.5.3. Product Manager

3.5.4. Section Managers

3.5.5. TOUR LEAD

3.5.6. Attendance Approval Process

3.6. Create the Client Visit - Itinerary

3.6.1. In Hotel when they arrive

4. Qualification Phase

4.1. KAM Reviews Accounts and Requests

4.2. Client Requests

4.3. Parameters

4.3.1. Past Orders

4.3.2. Relationship

4.3.3. Portal Engagement

4.3.3.1. Saved Crystals

4.3.3.2. Level of Interest

4.3.3.3. Inspiration & Tools

4.3.4. Changes within the Brand

4.3.5. Innovations

4.3.5.1. Requested by Clients

4.3.5.2. Driven by Swarovski

4.4. Define Client Expectations of Visit

4.4.1. Client Segmentation

4.5. FORMAT OF QUALIFICATION DOCUMENT

4.5.1. Automate

5. Client Arrives in Austria

5.1. Hotel

5.1.1. Welcoming Note

5.1.1.1. Personalised

5.1.1.2. Enviromental

5.1.2. Flowers

5.1.3. Itinerary

5.2. Transit from Airport

5.2.1. Luxury Car

5.3. Transit to and from Swarovski

5.3.1. Luxury Car

6. Arrival at Swarovski

6.1. Welcomed By Swarovski Representative

6.1.1. KAM

6.1.2. Introduced to TOUR GUIDE

6.1.2.1. Consider Language

6.2. Swarovski Corporate Archives

7. Swarovski Corporate Archives

7.1. Personalised

7.1.1. Using Client Brief

7.1.2. Historic Collaborations with the Brand

7.2. Personel

7.2.1. KAM

7.2.2. Tour Lead/Guide

7.2.3. Archive Specialist

7.2.4. Crystal Designer

7.3. Time Spent ?

7.4. Heritage Story is begun

7.5. Imprint OUR Brands Value

7.6. WE develop an understanding of the Brands DESIRES/NEEDDS

7.6.1. App developed for Tour Guide

7.6.1.1. Save Crystal Preference

7.6.1.2. Live messaging/information to the Visit team so any adaptions can be made

7.7. ALTERNATIVE - BESPOKE Experience in Manufaktur

8. The Terrace & Shop Floor

8.1. Large Chandelier

8.1.1. Top Secret

8.1.1.1. In Crystals

8.2. Personel

8.2.1. Shop Floor Workers

8.2.2. KAM

8.2.3. Tour Guide

8.2.4. Shop Floor Lead

8.3. The Terrace

8.3.1. Intro to the Shop floor

8.3.2. Innovation

8.3.3. Swarovski - TODAY

8.3.4. The Objectives of THIS Shop Floor

8.3.4.1. Projects

8.3.4.2. Segments

8.3.5. Creation

8.4. the Shop Floor

8.4.1. Introductions to Workers

8.4.1.1. Interact with Workers & Craftsmen

8.4.2. Story

8.4.2.1. Special to Swarovski- Explained

8.4.2.1.1. Uniquieness

8.4.2.2. Techniques

8.4.2.3. Green - Enviroment

8.4.2.4. Crystals are used at each station to show the process of creation

9. SP Showroom

9.1. Personel

9.1.1. Tour Guide

9.1.2. KAM

9.1.3. Crystal Designer

9.1.4. Product Specialists

9.2. Client Industry Specilist (e.g Fashion)

9.3. Product

9.3.1. Latest Collection

9.3.2. Inspiration Tools

9.3.3. Pre Selected Product from KAM

10. Lighting Showroom

10.1. Inspiration

10.2. Innovation

10.3. Artist Collaboration

11. Application Centre

11.1. Personel

11.1.1. KAM

11.1.2. Tour Guide

11.1.3. Application Leads - Creativity & Production

11.2. Flags & Inspirations

11.3. Interaction with Craftsmen

11.4. Innovation

11.5. Story

12. Backstage Closet

13. Lounge

14. Social Area

14.1. Luxury Environment

14.2. Luxury movement

14.3. Luxury Language

14.4. Luxury Work Enviormnet

14.5. Company Culture - Luxury & Community

15. Meeting Room

15.1. Personel

15.2. Archives

15.3. Possibilities

15.3.1. Prototypes

15.3.2. Design

15.4. Innovations

15.5. Proposal Discussions

15.6. Customer Portal Discussion

16. Business Lunch

16.1. Personel

16.1.1. Possible SNR Management Attendance

16.1.2. Very Selective based on Skills and Client Knowledge

17. Further Meetings

17.1. Prototype Handover

17.2. Define WHAT NEXT?

18. Signature Wall/Group Picture & Farewell

18.1. The Client is Given the Specific Engraved (Clinet name and Date) Crystal as a gift and the Crystal Creation Scap book

18.1.1. Process = TBC

19. Crystal World

19.1. Personel

19.1.1. Crystal World Tour lead

19.1.2. KAM

19.2. Inspiration

19.2.1. Artistic Work

20. Post Visit

20.1. Thank you Letter

20.1.1. Handwritten

20.1.2. Gift

20.1.3. Prototypes/Samples

20.2. Follow Up Brief

20.3. Internal

20.3.1. Reports

20.3.1.1. Through Portal

20.3.1.2. Each Specialist

20.3.1.2.1. Immediate

20.3.1.2.2. Clients Impresions

20.3.1.2.3. Clients Intrests

20.3.1.2.4. Clients Comments

20.3.1.3. Suggestion to KAM

20.3.1.4. Comments on Improvements

20.4. Client Report

20.4.1. On the Portal

20.4.1.1. Suggested in Thank you Letter