Social Media Checklist

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Social Media Checklist by Mind Map: Social Media Checklist

1. 4 - Google Places

1.1. Visit: https://business.google.com

1.2. Sign in to your Google account or create a new account

1.3. Fill in the following details;

1.3.1. Business name

1.3.2. Country/Region

1.3.3. Street Address

1.3.4. Post Town

1.3.5. Post/Zip Code

1.3.6. Main Business Phone Number

1.4. Add the Category of your Business

1.5. Add your Website URL

1.6. Do you deliver goods or services to your customers location?

1.7. You will be sent a postcard via mail to verify your address

1.8. Click continue and verify later

1.8.1. Once you have verified you are the business owner you will be able to return to the set up and continue to add more details of your business listing and AdWords.

2. 1 - Social Media Hacks

2.1. Viral Contests

2.1.1. Run a viral contest

2.1.1.1. There are many reasons you may want to run a viral contest these could be;

2.1.1.2. To make sales

2.1.1.3. To increase brand awareness

2.1.1.4. To increase user generated content

2.1.1.5. To get more likes and shares

2.1.1.6. To increase your number of fans or followers

2.1.1.7. To build a buzz prior to a product launch

2.1.1.8. To build your email list

2.1.2. Your buyer avatars

2.1.2.1. Think about your perfect target audience, the type of people who would love to have your offer. Think about their interests, their needs, their pain points such as things that they have problems with that your product would help them solve. The better you understand your perfect customer’s needs then the better you can create your offer to suit them.

2.1.3. Offer something people will share

2.1.3.1. You need to have an offer that people will openly comment on or share with their friends, the more they share the higher their chance of winning, so make sure your offer isn’t for something that they are uncomfortable sharing or talking about with others.

2.1.3.2. For example; If you’re offering a free year’s supply of haemorrhoid cream then you’re probably not gonna get many people sharing this with their friends

2.1.4. Budget

2.1.4.1. If you are using paid advertising then calculate how much you are willing to spend and how you will follow up with other competition registrants to cover the cost of your ad spend or to provide you with a return on investment

2.1.5. Software

2.1.5.1. You can use software to create viral contests in which entrants have to share a link with 3 or more people who then have to also share that link with others. Once they have done so then that person earns points and the more points they earn the more likely they are to win the prize

2.1.6. Multiple Prizes

2.1.6.1. If you have a single prize then less people may join the competition whereas if you have prizes for the top 10+ winners for example then people will feel they have more of a chance at winning and therefore more likely to enter

2.1.7. User Content Competitions

2.1.7.1. You can create competitions that just require people to post content. Remember when they post then their friends will see that they’ve posted and may go check it out and post too, these posts could be;

2.1.7.2. Photo Caption Contests

2.1.7.3. Essay Contests

2.1.7.4. Photo Contests

2.1.7.5. Video Contests

2.1.8. Add Scarcity

2.1.8.1. Let people know that there are only a limited number of spaces for competition entries or that the competition will be ending soon. This will encourage people to enter right away rather than leave it until later

2.1.9. Competition terms

2.1.9.1. Make it very clear to people what people need to do to;

2.1.9.2. Enter the competition

2.1.9.3. How they increase their chances of winning

2.1.9.4. What they will win

2.1.9.5. When the competition ends

2.1.9.6. When and how the winners will be announced

2.1.9.7. How they will be notified of the winners

2.1.10. Competition Graphics

2.1.10.1. You can create some great graphics for your competition by using the ready-made template on Canva. Whether you need graphics for;

2.1.10.2. Social Media Banners

2.1.10.3. Social Media Posts

2.1.10.4. Vouchers or Coupons

2.1.10.5. Flyers

2.1.10.6. Posters

2.1.11. Update entrants

2.1.11.1. Keep people up to date with what’s going on and encourage them to do more to increase their chances of winning.

2.1.11.2. You could even create a leader board showing the positions of those who are currently winning and those who are close behind

2.1.12. Use all Social Media Platforms

2.1.12.1. If you’re running a competition don’t just run it on one platform, use the same content and graphics and share it on multiple platforms to reach more of your followers and get them sharing it even more with their followers

2.2. Facebook

2.2.1. Customised Buttons

2.2.1.1. On a page you create you can add buttons that say i.e Watch Video. You can add a link that leads to a page on your blog/website to catch their email and build your list or even link out to an affiliate offer

2.2.2. Download videos from Facebook

2.2.2.1. When you see a video you like then you can download it right from Facebook by doing the following;

2.2.2.2. Right click on the video

2.2.2.3. Copy the video url that appears in a pop up box

2.2.2.4. Open a new tab

2.2.2.5. Paste the video url into the address bar

2.2.2.6. Now in the link replace www with the letter m and hit return

2.2.2.7. You will see a new tab open and the video appear full size

2.2.2.8. Press play to plat the video

2.2.2.9. Now you can right click the video and choose save and save the video to your desktop or other folder

2.2.3. Play Facebook video from specific time

2.2.3.1. In the comments you can tell someone to watch the video from a specific time in the video and if you type the time, it becomes clickable and the video plays from there

2.2.4. Share Facebook Live videos

2.2.4.1. With a Facebook live video you will see the like and emotion buttons but you won’t see a share button, to share it simply right click the video and grab the video url and now you can post that link and the video will appear

2.2.5. Tag Groups

2.2.5.1. When posting in a group remember to tag the group in your content. The group members will receive a notification or they will see this post in their newsfeed

2.2.6. Automated Messages

2.2.6.1. When you add a new friend on Facebook you can introduce yourself and initiate and conversation automatically using a messenger bot such as Manychat

2.2.7. Search Box

2.2.7.1. You may have seen videos with a coloured bar at the top and bottom containing a headline and what the video’s about. These are proven to increase views

2.2.8. Post less frequent

2.2.8.1. To boost your reach and engagement don’t post too often, only the best content that is highly targeted for your audience, this will produce better results. Posting less frequently seems to encourage the Facebook algorithm to share your content with more people.

2.2.9. Branding pics and videos

2.2.9.1. Add your logo and brand name or url to your images and videos because when someone see’s it they are likely to Google it. Also, Facebook is reducing expose to posts with links in so this is one way around it.

2.2.10. Link in comments

2.2.10.1. Another way to add links to your posts is to write your content and end it with a call to action and tell people they can find the link in the comments

2.2.11. Letterbox Videos

2.2.11.1. You may have seen videos with a coloured bar at the top and bottom containing a headline and what the video’s about. These are proven to increase views

2.2.12. Tall image posts

2.2.12.1. When posting an image on Facebook think about using taller images as these take up more space especially on mobile devices.

2.2.12.2. A simple way to do this is to use the Pinterest image templates in Canva

2.2.13. Upside down text

2.2.13.1. Upside down text draws the eye to it right away. You can easily add upside down text by typing it and then copy and paste it from here Upside Down Text | Flip Text, Type Upside Down, or Backwards Text

2.3. Reddit

2.3.1. Increase Karma

2.3.1.1. The key to more traffic and engagement on Reddit is to increase your Karma by adding posts that get a lot of Upvotes. One way of doing this is to find content related to your niche/interests that has already received a lot of likes or positive comments and then use that. For example, you could find an image on Instagram and post it on Reddit

2.3.1.2. If you want a head start then you can buy Reddit accounts that already have a lot of posts and Karma. Simple Google ‘Buy Reddit Accounts with Karma’

2.3.2. Buying Upvotes

2.3.2.1. Always aim to provide quality content that naturally gets upvotes but if you are looking for a kickstart then you can buy Reddit Upvotes from Fiverr.

2.3.2.2. You will need upvotes within a certain time limit of posting for it to be effective.

2.3.2.3. That means you have to coordinate with your freelancer when you’re going to publish your post.

2.3.2.4. Before you post your link, message your freelancer and make sure they’re available to send their upvotes.

2.4. Google+

2.4.1. Join Communities

2.4.1.1. Do not focus on posting in your profile but aim to post in large active communities. Find communities with lots of active posts with +1’s and make sure not every post is a spammy link

2.4.1.2. When you are accepted then post something like this

2.4.1.3. Thanks +Moderator for accepting me! My name is [Insert your name] and I’ve been working in [Insert niche] for about 8 years, but I’m always looking to learn from fellow colleagues. Looking forward to contributing!

2.4.1.4. Then leave it a few days before posting anything

2.4.2. When you post it is important that you take the time to write 100 – 150 word intro about the link you are posting.

2.4.2.1. This is where the magic happens.

2.4.2.2. All you have to do is scroll down and +1 past posts – do as many as you can until your hand falls off.

2.4.2.3. What this does is drive attention back to your profile and your most recent post.

2.4.2.4. Its basic, but trust me, it works!

2.5. Instagram

2.5.1. Break Up Content with Line Breaks

2.5.1.1. Go to your Notes app and type the full bio or Instagram caption there. Then copy the text and paste it into the appropriate field on the app. Any line breaks you add will show up in the post. The end result is a caption that’s a lot easier on the eyes and has a better chance of being read.

2.5.2. Multiple Links

2.5.2.1. As mentioned in a previous list, you can use the one link in your bio to provide your visitors with multiple links all in one place by using https://linktr.ee

2.5.2.2. Then add a series of posts and include a call to action like ‘Click link in Bio’

2.5.3. Emojis

2.5.3.1. Make your bio or comments stand out more with relevant emojis, these can be done on a mobile device but if your using a computer then go to {{ngMeta.title}}

2.5.4. Use your Computer

2.5.4.1. Normally Instagram is limited to uploading content from your phone but you’ve probably got a ton of photos and videos on your hard drive/s.

2.5.4.2. You can upload content from your computer using the Flume App

2.5.5. Hide Hashtags

2.5.5.1. Instead of having multiple hashtags within your post then add a few in the post content and then add the rest in the first comment. Remember you can use a total of 30. To find the most popular Hashtags or Hashtag ideas then Google Hashtag generator

2.5.6. Repurpose Content

2.5.6.1. If you find images that you’d like to use then download them and upload them to Canva and edit them however you like by adding text, icons or even your own watermark or logo.

2.5.6.2. By adding your brand name you will help drive traffic to your site through Google searches

2.5.7. Add Locations -

2.5.7.1. To get your content in front of a larger audience, it’s smart to geotag your images and videos. Users commonly scope tagged locations to follow other people in the same area. By tagging multiple areas with your various content, you spread out your social casting net.

2.6. Twitter

2.6.1. Text on Images

2.6.1.1. As you know Twitter used to have a character limit of 140 which has now been extended to 280 but if you have more text you’d like to use such as a headline or brand name then you could include that in the image to leave more available characters in your post. Again you could use Canva for this

2.6.2. Embed tweets on any Blog or Website

2.6.2.1. Click the … icon next to the heart icon

2.6.2.2. Select Embed Tweet

2.6.2.3. Copy the code and paste it into any HTML document (on a WordPress blog, paste the code into the “Text” view to include it in a post)

2.6.3. Pin a Tweet

2.6.3.1. If you have a Tweet that you want everyone to see first when they visit your profile then pin it to the top. Click the … icon next to the heart icon

2.6.3.2. Select Pin to your profile page

2.6.4. Twitter Search Operators

2.6.4.1. You can narrow your searches to filter the results such as find Tweets that have been posted on a certain date. Do this by including since:[yyyy-mm-dd] in your search for example: Twitter hacks and tricks since:2016-10-01 in the search bar will only deliver Tweets containing “Twitter hacks and tricks” that were sent after October 1, 2016.

2.6.4.2. Below is a list of search operators you can use;

2.6.4.3. twitter search - Tweets containing both "twitter" and "search". This is the default operator.

2.6.4.4. "happy hour" - Tweets containing the exact phrase "happy hour".

2.6.4.5. love OR hate - Tweets containing either "love" or "hate" (or both).

2.6.4.6. beer –root - Tweets containing "beer" but not "root".

2.6.4.7. #haiku - Tweets containing the hashtag "haiku".

2.6.4.8. from:alexiskold - Tweets sent from person "alexiskold".

2.6.4.9. to:techcrunch - Tweets sent to person "techcrunch".

2.6.4.10. @mashable - Tweets referencing person "mashable".

2.6.4.11. "happy hour" near:"san francisco" - Tweets containing the exact phrase "happy hour" and sent near "san francisco".

2.6.4.12. near:NYC within:15mi - Tweets sent within 15 miles of "NYC".

2.6.4.13. superhero since:2010-12-27 - Tweets containing "superhero" and sent since date "2010-12-27" (year-month-day).

2.6.4.14. ftw until:2010-12-27 - Tweets containing "ftw" and sent up to date "2010-12-27".

2.6.4.15. hilarious filter:links - Tweets containing "hilarious" and linking to URLs.

2.6.4.16. news source:"Twitter Lite" containing "news" and entered via Twitter Lite

2.7. Pinterest

2.7.1. Remember you can link any of your Pinterest pins to specific webpages. You will find that this platform doesn’t allow affiliate links but if you use url redirects or link shorteners then these links will work just fine ;)

2.7.2. Move multiple pins between boards by clicking on one of your boards and selecting which pins you want to move and then click the organise tab, then click on the move tab and select which board you want to move them to.

2.7.3. Use the Visual Search on the web. When you have the Pinterest chrome extension installed you can hover over and image and click on the small icon that appears in the top right corner. You will then see similar pins.

2.7.4. Using 3D touch on your iPhone lets you get quick access to Pinterest features like Lens, search, explore, and saved pins.

2.7.5. Filter and narrow down search results. Did you know if you search for recipes you can narrow down your search by a specific diet, how long you want it to take, and what ingredients you already have in your kitchen. Search recipes on your phone app and tap on the “refine” button

2.7.6. Rearrange your boards in Pinterest when using the desktop version by simply clicking and dragging and dropping the boards in the order you want to display them

2.8. Youtube

2.8.1. Increase your Subscribers by adding a small bit of code to the end of your YouTube channel link

2.8.2. Copy your channel link and paste it into a word doc or notes and then add: ?sub_confirmation=1

2.8.3. to the end of it. So it will look something like this: https://youtube.com/c/marklaxtons?sub_confirmation=1

2.8.4. Now when someone clicks on it and visits your channel then they will instantly see a pop up subscribe box appear over the top of your channel page.

2.8.5. Create a YouTube link that starts playing the video at a specific time by clicking the share button and check the “start at” box and enter the time in hours/minutes and seconds. You will then see the link itself change, for example if you wanted the video to play from 50 seconds in, the the link will end with ?t=50s then simply copy and share the whole link.

2.8.6. Turn any YouTube video into a GIF. People love gifs and you can easily turn any part of a video into one by finding the YouTube video you want to use, then find the URL at the top of your browser. Add the word "gif" right before the domain name so it reads, "www.gifyoutube.com/[your-video-tag]."

2.8.7. You’ll then be taken to a page where you can select the start and end time of your GIF, you can choose different settings and then you’ll be given the new link of your GIF that you can share or if you sign up then you can download your GIF’s to your computer.

2.8.8. Help your video get found in search by editing or uploading a transcript.

2.8.9. To add a transcript to your video: Open the video on YouTube, and you'll see a row of icons just below the play button. Click the icon on the far right for "Subtitles/CC." (CC stands for "Closed Captions.)

3. 2 - Social Media Branding

3.1. After some careful thought pick a name for your brand / company.

3.1.1. "If you are intending to become an authority and the go to person in your niche then you may want to use your own name and you become the brand. If, however you intend to create a company that incorporates a number of people and the company could be run without you or possibly sold in the future then a company/brand name may be a better option"

3.2. Is your company name short, catchy and easy to remember?

3.2.1. "When it comes to company or brand names then you may want to choose a generic name or one which is related in some way to your niche. For example, a generic brand name would be something like Amazon, Coke or Nike Whereas a brand name related to a specific niche would be something like Tripadvisor, Playstation or Pets at home.Also, many of the most popular brand names only consist of one or two words so they are catchy and easy to remember."

3.3. Did you search Google to make sure there is no other companies with this name?

3.3.1. "Before choosing a name it’s also a good idea to Google search the same name and check the results that are shown. If you find that there are several other results with the same name then you may find that it may cause some confusion in future and people who hear the name may end up visiting a different company It may also be more difficult to rank a website high in Google results, if you are using the same name as other well-established websites or you have the same first and last name as an authority leader or celebrity. "

3.4. Have you created a branded logo?

3.4.1. "When it comes to designing a logo for your company then you may choose to outsource this to a designer on a site such as Fiverr or you may decide to design and create your own. An easy way of doing this without the need of software such as Photoshop is to use a site called Canva. You will find ready-made logo templates that you can easily edit or combine to create your very own unique logo. To find more information and start designing your logo Click Here to Visit Canv "

3.5. Is it available on Facebook?

3.5.1. "Before you decide on your company/brand name then it’s worth checking if that name is available on Facebook as you may want to create a new profile, page or group and it’s also worth checking how much competition you have on Facebook as this may influence how easily people will find you or your company. "

3.6. Is it available on Google+?

3.6.1. Check if there are any other Google+ accounts using the same name as you will have the option to create a custom link for your account.

3.7. Is it available on Twitter?

3.7.1. Ideally your Twitter name/handle should be as short as possible but you can use a maximum of 15 characters but you also have a display name which has recently been changed from 20 up to 50 characters. So if you have a long name you wish to use then it’s worth thinking about how you can reduce it down to within 15 characters but have it still be recognisable and a shortened version of your full company/brand name.

3.8. Is it available on YouTube?

3.8.1. "If your channel is eligible, you can give fans an easy-to-remember web address, called a custom URL, for your YouTube channel. This is called a custom URL and looks like youtube.com/yourcustomname and youtube.com/c/yourcustomname. "

3.9. Is it available on LinkedIn?

3.9.1. Did you know when someone Googles your name, your LinkedIn profile will show up 90% of the time on page 1 of Google. You are allowed a maximum of 20 characters for your first name and 40 characters for your second name.

3.10. Is it available on Pinterest?

3.10.1. On Pinterest, there are two names you need to be aware of: your username and your account name. Your username is the name that will be used in the URL of your Pinterest page (www.pinterest.com/username), but will not be the name that is displayed on your profile. The name that will be displayed on your Pinterest page (and will be the name that people use to search for you on Pinterest) is your account name. So, if you’re setting up a page for your business, start by visiting the Pinterest for Business website and clicking the “Join as a business” button. Create your account by filling in your business name and username in the signup process.

3.11. Is it available on Reddit?

3.11.1. Your username on reddit is relatively unimportant compared to Twitter and other social media apps. This is because reddit has no profile page that you can promote. In order to select the proper username, first identify what you will be using reddit for. Do you want people to recognize you on reddit? Are you representing a brand? "If you do want to be recognized, create a username that matches your Twitter handle or other social media identity. If you are representing a company, include the name of the company and your position (e.g. CompanyName_CEO). "

3.12. Is it available on Instagram?

3.12.1. Choosing an Instagram username may depend on whether you are posting photos of your personal life such as holiday pics in which case you may want to use your own name or whether you will be using Instagram to post images related to your niche, brand or company. It’s a good idea to add your company/brand name to all of your images to increase brand awareness and visitors may enter your brand name into a Google search.

3.13. When trying to think of a brand name you may want to create a generic name or a name related to your niche or incorporating a specific keyword. You can use a free online resource that Shopify offers known as the Business Name Generator which you can find here: Business Name Generator - Free Company Name Generator You can also find categorised examples of brand names and logos that can give you some great ideas for your own on a site called Brandroot. https://www.brandroot.com/ However you will notice that charge a lot of money for an available domain name and logo design so what you can do is use these designs to get ideas for your own name and logo and then visit a site called Fiverr and have someone design your logo for as little as $5 Visit Fiverr here: http://fa.by/Fiverr

4. 3 - Gmail & Google Account

4.1. Go to http://gmail.com/

4.2. Click Create an account

4.3. Enter your first and last name

4.4. Choose your username for your Gmail email address

4.5. Create and confirm your password

4.6. Enter your date of birth

4.7. Select your gender

4.8. Enter your phone number

4.9. Enter your current email address

4.10. Select your location from the drop down menu

4.11. Click on the next step button

4.12. Read and agree to the Privacy and Terms

4.13. You have now created your new Gmail email address and Google account

4.14. Click continue to Gmail

4.15. Click on the circle icon in the top right hand corner to upload or change your profile image

4.16. Click on the My Account button to edit your Google account details, this is also where you will create your Google+ account which we will cover shortly.

4.17. Start by editing your security details. This is where you can add 2 stage verification, edit your password, provide a recovery email address or phone number etc

4.18. Next click on My Account at the top of the left column

4.19. Now edit your personal info and privacy. This is where you can add additional details such as a description about yourself and manage search settings.

4.20. Next return to your my account page and edit your account preferences

4.21. In your Google My Account page you will notice your profile image in the centre and some icons either side.

5. 5 - Engaging content

5.1. Have you tried engaging with your audience with Videos

5.1.1. These can be pre-recorded or live videos, live videos are still quite new but an excellent way of interacting with your viewers, you can even ask or tell them to leave a comment below.

5.2. Have you tried engaging with your audience with Photos

5.2.1. These could be pictures of social events or photos showing your product or services

5.3. Have you tried engaging with your audience with Questions

5.3.1. Asking questions is very engaging as people tend to answer the question in their head as they’re reading and then want to share their thoughts and ideas with others.

5.4. Have you tried engaging with your audience with Tips

5.4.1. These are always good to share as people will gain value, maybe thank you by leaving a comment or other people may leave comments to add more tips.

5.5. Have you tried engaging with your audience with Quotes

5.5.1. People love reading thought provoking or motivational quotes as they connect with their emotions.

5.6. Have you tried engaging with your audience with Fill in the blanks

5.6.1. These can be very amusing and create a lot of engagement.

5.7. Have you tried engaging with your audience with Nostalgic posts

5.7.1. These kinds of posts also connect very well with people’s emotions and could also be used to show how products and services have changed over the years.

5.8. Have you tried engaging with your audience with Surveys

5.8.1. These are excellent for not only creating engagement but also for doing research and getting to really know what your followers like most.

5.9. Have you tried engaging with your audience with Challenges

5.9.1. People love a challenge and if people see you are setting yourself a challenge they are likely to follow your progress. You could also challenge other people and add that sense of competitiveness.

5.10. Have you tried engaging with your audience with Tutorials

5.10.1. Providing tutorials that will help others overcome a problem or find a better way of doing something will be greatly appreciated. These could be text posts including steps to take or you could provide a video they can watch.

5.11. Have you tried engaging with your audience with Case Studies

5.11.1. Similar to challenges, people like to see results and providing case studies of how you or someone else has gone from A to B and achieved great results will generate a lot of interest and comments.

5.12. Have you tried engaging with your audience with Answer FAQs

5.12.1. Find common questions that people ask in your niche, these may be questions that your friends and followers may be asking themselves. You could check niche forums to find the most popular topics and questions being asked or you could answer a question that you may have had in the past and now found a great solution to.

5.13. Have you tried engaging with your audience with Favourite Hacks

5.13.1. Anything that can save someone time or improve their results just by doing something a little different will go down very well. This doesn’t mean illegal or blackhat hacks, it’s more like shortcuts or tricks you may find.

5.14. Have you tried engaging with your audience with Encouragement

5.14.1. Provide positive words of encouragement for your followers, this may mean leaving a comment when you notice they’re struggling with something or you could share a story of how you’ve overcome something that they may be facing.

5.15. Have you tried engaging with your audience with Hashtags

5.15.1. Using Hashtags in your posts on sites like Twitter, Instagram, Facebook, LinkedIn and others is a great way to help your posts get seen more. Some people will search social media sites for all related posts with certain hashtags

5.16. Have you tried engaging with your audience with Tagging

5.16.1. Tagging other people in your posts is a great way to connect with people but only do this if you feel they would appreciate it. Maybe you are sharing or discussing something with your friends, that they did and you would like to thank them or maybe you have seen that they’re letting people know about an event and you want to help them let people know about it. DO NOT tag a whole list of people in your post unless it’s they need to all be tagged for something like news about an event that they are all attending. Tagging a large number of people generally seems spammy and desperate for attention and can annoy some people and they may unfollow you.

5.17. Have you tried engaging with your audience with Like and Share

5.17.1. Like and share other people’s posts and comment on them too. Not only will they thank you for it and start to remember you but their followers will see you and if you provide content then they will follow you too.

5.18. Have you tried engaging with your audience with Visuals

5.18.1. Using graphics and images in your posts will help grab people’s attention and increase the chances of people liking, commenting or sharing your post by around 40% You can easily create graphics and image posts using Canva

5.19. Have you tried engaging with your audience with Call to Action

5.19.1. Try to get used to having a call to action in everything you post. The more likely people will interact with your post then the more it will be seen and the more attention it’ll receive which will then increase your brand awareness

5.20. Have you tried engaging with your audience with Competitions

5.20.1. Competitions are a great way to create excitement and engagement. The prize doesn’t have to be something like a cash prize that will cost you a lot of money but it has to be something that is very specific to your audience and something that they would really want. If you have any training that would help them or you are willing to provide them with one-on-one coaching for example, then this won’t necessarily cost you anything financially. Be sure to add scarcity by limiting the offer in terms of number of winners or the time available to enter. To make a competition super engaging and potentially viral then incorporate rewards for those who share your post or link the most with their friends and the more they do they increase their chance of winning.

5.21. Have you Monitored Your Results

5.21.1. Find what’s working and do more of the same. This can be for your own posts or it could be finding content that other people have shared which has received a huge amount of interaction and then create similar posts yourself.

6. 6 - Social-media Posting Schedule

6.1. Google+

6.1.1. Best time to post on Google+ = Wednesday 9am and Saturday + Sunday late morning

6.1.2. Best days to post on Google+ = Monday – Friday

6.1.3. Best frequency to post on Google+ = 1-2 times per day

6.2. Facebook

6.2.1. Best time to post on Facebook = Between 1-3pm

6.2.2. Best days to post on Facebook = Thursday - Sunday

6.2.3. Best frequency to post on Facebook = 2-3 times per day

6.3. Instagram

6.3.1. Best time to post on Instagram = Between 2-5pm

6.3.2. Best days to post on Instagram = Friday to Sunday

6.3.3. Best frequency to post on Instagram = 1-2 times per day

6.4. LinkedIn

6.4.1. Best time to post on LinkedIn = Between 7-8am 10-11am 5-6pm

6.4.2. Best days to post on LinkedIn = Tuesday - Thursday

6.4.3. Best frequency to post on LinkedIn = 1-2 times per day

6.5. Pinterest

6.5.1. Best time to post on Pinterest = Between 2-4pm 8pm-1am

6.5.2. Best days to post on Pinterest = Friday and Saturday

6.5.3. Best frequency to post on Pinterest = 5-10 times per day (at least 5)

6.6. Twitter

6.6.1. Best time to post on Twitter = 12pm 5-6pm

6.6.2. Best days to post on Twitter = Monday-Sunday

6.6.3. Best frequency to post on Twitter = 5-20 times per day weekdays and 7 times per day on weekends

6.7. Reddit

6.7.1. Best time to post on Reddit = 12pm 5-6pm

6.7.2. Best days to post on Reddit = Monday-Sunday

6.7.3. Best frequency to post on Reddit = 5-20 times per day weekdays and 7 times per day on weekends

6.8. YouTube

6.8.1. Best time to post on YouTube = Between 12pm-3pm

6.8.2. Best days to post on YouTube= Aim to upload videos daily if possible or on the same days each week i.e every Friday

6.8.3. Best frequency to post on Instagram = 1-2 times per day

7. 7 - Google+ Setup

7.1. Create your Google+ account

7.1.1. Go to https://accounts.google.com/SignUp

7.1.2. Enter your first and last name

7.1.2.1. Choose a username – this will be your new Gmail address or you can use that you already have. If the name you choose is not available you will be provided with other available options.

7.1.3. Create a new password and save your registered email address and password somewhere safe.

7.1.4. Enter your date of birth Day/Month/Year

7.1.5. Enter your gender Female or Male Other or Rather Not Say

7.1.6. Enter your mobile phone number including your Country Code

7.1.7. Enter your current email address

7.1.8. Choose your location from the drop down menu and click the Next Step Button

7.1.9. Agree to the Terms and Conditions

7.1.10. Upload a Profile Photo

7.1.10.1. "In the top right hand corner of your dashboard you will see a grey circle which is where your profile image will be displayed. Click this and then click change image.

7.1.10.2. You will now be able to upload an image of yourself. You profile image should be 1000x1000 pixels and will be displayed as 250x250 pixels.

7.1.10.3. A quick and easy way of doing this would be to use Canva, choose the Logo template and upload an image of yourself. Resize it and then download as a Jpeg. You can then upload it to Google+ plus when you click change image."

7.1.10.4. Note: This profile image will be the same one displayed in your YouTube account/channel and all other Google related accounts.

7.1.11. Click on the 9 small boxes to the left of your profile picture

7.1.12. Click on the Google+ tab

7.1.12.1. Over to the left of the screen click on the link that says Join Google+ This is where you will create your public profile Enter your name using the same name you used to create your account and click create profile Select your profile image or upload a new one then click save Click on your profile tab in the far left hand column Now you will see your profile page.

7.1.13. Click edit profile and upload a cover image/banner

7.1.13.1. "The ideal size is 1080x608 pixels or… you guessed it! Canva provides ready made templates that you can easily edit and upload to your Google+ account. Below this you will find where you can create collections and you will see a pencil icon in the bottom right corner which you can click to add a new post. Here you can add a text post, upload an image or video and even add a poll."

7.1.14. Before you add a post you may want to return to your account and edit;

7.1.14.1. Your personal information in your profile

7.1.14.2. Your security settings

7.1.14.3. Your account preferences.

7.2. Create your Google+ account (Already logged in)

7.2.1. In the top left hand corner click on Join Google+

7.2.2. Customize your avatar.

7.2.2.1. You can upload or change your profile image. You profile image should be 1000x1000 pixels and will be displayed as 250x250 pixels.

7.2.2.2. "A quick and easy way of doing this would be to use Canva, choose the Logo template and upload an image of yourself. Resize it and then download as a Jpeg. You can then upload it to Google+ plus when you click change image

7.2.2.3. Once this is done then click save.

7.2.2.4. Now you will be taken to a page where you can see a number of different posts that other users have shared. "

7.2.3. Start by clicking on the settings link in the left column. Run through the settings and choose your preferences. Then Click on the Profile link in the left hand column

7.2.4. Then Click on the Profile link in the left hand column

7.2.5. Click on your name or the about link. This will open up a new window where you can edit your About Me details.

7.2.6. Click on the pencil icon to edit your profile image, banner or add a nickname.

7.2.7. Click onto the 3 dots next to the about link to add an event. You will also find your influencers here which will display as you connect with them.

7.2.7.1. In your profile section you will be able to add communities and collections

7.2.8. Create a new post by clicking on the pencil icon in the bottom right corner.

7.2.9. Choose who you want to share your post with.

7.2.10. Create your post using text, a photo, video, a link or a poll. You can also add a location. Once this is done then click post.

8. 8 - YouTube Setup

8.1. Go to https://www.youtube.com/

8.2. Read the YouTube’s privacy reminder, scroll down and click the I Agree button

8.3. In top right-hand corner click sign in

8.4. Enter your Google email address

8.5. Enter your password and click next

8.6. In the top right-hand corner click on your profile image and click on My Channel

8.6.1. You can create a channel using your name or if you want to create a channel using a brand or different name then click on the link that says: use a business or other name.

8.6.2. You can find out more about brand accounts here: https://support.google.com/accounts/answer/7001996?visit_id=1-636513607353836933-167746243&p=brand_accounts&rd=1

8.6.3. Once you have created your channel you will see your channel dashboard.

8.7. Click customize channel

8.8. Add or change your profile picture

8.8.1. You will upload or change this image in your Google account, sometimes you will find that your YouTube channel still displays the same image. Try deleting your cookies in your history or visiting your channel in a different browser and you should see your new profile picture being displayed

8.9. Click on add channel art to upload a cover/banner for your YouTube channel

8.9.1. "The recommended channel art size is 2560x1440 pixels and max file size of 6mb

8.9.2. To create a YouTube cover/banner visit Canva. They provide ready made templates you can easily edit or you can create your own from a blank canvas.

8.9.3. Go to https://www.canva.com/create/banners/youtube-banners/

8.9.4. For more information on creating YouTube cover art visit: https://support.google.com/youtube/answer/2972003?visit_id=1-636513607353836933-167746243&p=picker_channel_art&hl=en-GB&rd=1"

8.10. Click on channel description below your channel art and add a description for your channel.

8.10.1. Remember to use relevant keywords and phrases related to your niche or interests as this will help you rank in search results.

8.11. Click on the cog icon below the bottom right hand corner of your channel art

8.12. Select your channel privacy settings – click more options link

8.13. Customise the layout of your channel – click advanced settings

8.14. Choose whether you want to allow your fans to comment on your channel

8.14.1. It is advisable to allow them to comment as this will increase interaction and help improve video rank in search results

8.15. Click on your profile image in top right corner and then click on settings

8.16. Under additional features, click on view additional features

8.17. Click on enable monetisation

8.18. Apply for monetisation

8.19. Agree to YouTube partner program terms by checking boxes and click accept

8.20. Sign up for Adsense

8.20.1. You will be redirected to Adsense to create an account if you don’t have one by clicking next

8.21. Choose whether or not you want to receive customised help performance suggestions via email

8.22. Select the Google account you want to use

8.23. You website url will be your YouTube channel url

8.24. Select your Country or Territory and accept YouTube’s terms and conditions

8.25. Click Create Account

8.26. Enter your details

8.27. Verify your phone number

8.28. Once your account is verified you will be able to monetise your YouTube videos

9. 9 - Facebook Setup

9.1. Go to Facebook.com

9.1.1. Before you begin entering your details, decide whether you are creating a new personal profile or creating a Facebook page for a brand or business.

9.1.2. If you are creating a new Facebook profile then you will need to enter the following details:

9.2. Enter your first and last name

9.3. Enter your mobile phone number or email address

9.3.1. (If you do not want to use your primary email address to register your Facebook account then you can easily create a new Gmail or Hotmail account)

9.4. Create a new password and save your registered email address and password somewhere safe

9.5. Enter your date of birth Day/Month/Year

9.6. Enter your gender Female or Male

9.7. Click the Create Account Button

9.8. If you already have a Facebook account then you may choose to create a Facebook page for a brand or business. After clicking on the Create a Page link, you will see a number of options to choose from. These are;

9.8.1. Local Business or Place

9.8.2. Company, Organisation or Institution

9.8.3. Brand or Product

9.8.4. Artist, Band or Public Figure

9.8.5. Entertainment

9.8.6. Cause or Community

9.8.7. Pick which ever best suits your needs and fill in the required details such as;

9.8.8. Category and name

9.8.9. And then click Get Started

9.9. Confirm your email address

9.10. Search for your friends already on Facebook

9.11. Upload a profile photo

9.11.1. Profile photos must be at least a minimum size of 180 x 180 pixels. The optimal size for a Facebook cover photo is 828 x 465 pixels.

9.11.2. You can use Canva again to easily create a profile image the correct size.

9.11.3. It is advisable to upload a high-quality profile image of yourself. Remember Facebook is a social platform and other people want to connect with and get to know YOU.

9.11.4. Do not upload an image of a Celebrity or a photo of your pet or do not leave your profile image blank as people may feel that you may be hiding something or not want to reveal yourself for some reason which may seem untrustworthy.

9.11.5. Your main aim should be to connect with other people, provide value and get people to know, like and trust you by just being yourself.

9.12. Search for people you know by name or email address

9.13. Click on your name at the top of your screen and you will be taken to your profile page/your wall

9.14. If you have not yet done so, add your profile pic

9.15. Add a cover photo

9.15.1. You will find ready-made Facebook cover/banner templates on Canva. These are already set to the correct dimensions, so you can simply edit them by changing the text, font, colour and images to suit your profile or page.

9.15.2. Once you have your cover/banner looking just how you want it, then simply download it and upload it to your Facebook page by clicking on the upload cover photo link found in the top left corner of your banner.

9.15.3. Visit https://www.canva.com/create/facebook-covers/

9.16. Complete your background info - Include details in your About section, such as the city you live in and where you work.

9.17. Add a description for your profile or page and let people know what to expect and how they will benefit from following you on Facebook.

9.17.1. Remember this is one of the first things people will check when they find your page so rather than talking all about yourself or your brand, make them feel like they will be missing out if they do not follow you and keep checking your posts. This way they will visit your profile or page more and be more interactive which will then also attract more followers.

9.18. Click on what are your hobbies and let people know what you like doing in your spare time

9.19. Add featured photos

9.19.1. These could be your favourite photos of you with your favourite people or doing things that you enjoy the most

9.20. Add info about you by clicking the link and you may need to click the update information link

9.20.1. You can also edit these details anytime by clicking on the more tab in your profile (These are optional)

9.21. Add your workplace

9.22. Add a school/university your attended

9.23. Add your current city

9.24. Add your hometown

9.25. Add your relationship status

9.26. Add any skills you have

9.27. Add your contact info

9.28. Add links to your blog, website/s and other social media pages

9.29. Add who you are interested in

9.30. Add your religion & political views

9.31. Add your nickname

9.32. Add your favourite quotes

9.33. Add a life event

9.34. Add things that you like most in various categories such as;

9.34.1. Sports, Music, Films, TV Programmes, Books, People and more

9.35. Click Settings > Privacy Settings & Tools & Edit Your Preferences

9.35.1. a. We recommend set Who can see your future posts to “Public”.

9.35.2. b. We recommend set Who can see your friends list to “Friends”.

9.35.3. c. We recommend set Who can send you friend requests to “Everyone”

9.36. Edit your profile by clicking the Pencil icon under Intro on your profile page.

9.36.1. a. Profile details of where you’ve worked in the past (optional)

9.36.2. b. Profile details about your education

9.36.3. c. Profile details about where you currently live.

9.36.4. d. Provide details about your relationship status

9.36.5. e. Profile details about your hometown.

9.37. Upload a cover photo.

9.37.1. You will find ready-made Facebook cover/banner templates on Canva.

9.37.2. These are already set to the correct dimensions, so you can simply edit them by changing the text, font, colour and images to suit your profile or page.

9.37.3. Once you have your cover/banner looking just how you want it, then simply download it and upload it to your Facebook page by clicking on the upload cover photo link found in the top left corner of your banner.

9.38. Create your first Facebook Post.

9.38.1. To create your first Facebook post, you have a few options to choose from.

9.38.2. You could add a post which just includes text.

9.38.3. You may want to upload and share an image or a video?

9.38.4. You could post a link from your own blog, website, other social media account or from someone else’s website.

9.38.5. You could share a Facebook post that you have found on someone else’s Facebook profile, page or group.

9.38.6. Either way you should aim to use attention grabbing headlines or eye-catching graphics or images. Something that makes someone stop scrolling through their newsfeed and check out what you have to say and always aim to create some kind of interaction.

9.38.7. Your posts could be;

9.38.8. Informative and useful, helping to solve a problem they might have.

9.38.9. Funny or entertaining

9.38.10. Emotional or thought provoking

9.38.11. Motivational

9.38.12. Controversial

9.38.13. Anything that makes someone want to like, share or react and leave a comment. These will all help provide more exposure to your posts and therefore your profile, company or brand.

9.38.14. You might even kick things off with a Facebook live video?!

9.38.15. Even though in the early stages you may not have many Facebook friends or followers, doing live videos can be seen by people who aren’t following you yet and this could lead to gaining more new followers fast.

10. 10 - Instagram Setup

10.1. Go to Instagram

10.1.1. If you don’t have an account then click up the link to Sign Up

10.1.2. (You can also create an account by downloading the Instagram App from the Apple Store or Google Play Store).

10.2. Enter your mobile phone number or email address

10.3. Your full name

10.4. Add a username

10.5. Add a profile photo

10.5.1. Use a nice eye-catching picture of yourself as this is how people will recognise you. Do not change it too often.

10.5.2. It is advisable to upload a profile image that is 180x180 pixels.

10.5.3. You can use Canva to easily create a blank canvas this size and then simply upload your profile pic, resize it to fit the canvas and then download it as a jpeg and upload it to your Instagram profile.

10.6. Connect to your Facebook account if you have one or you can skip this step and do it later

10.7. Edit your profile.

10.7.1. You have 150 characters that you can use in your in your bio so have a think about it and make it as brief but fun and interesting as you can. You may also want to use emojis to stand out a little more.

10.7.2. .If you want to add emojis whilst using your computer then you can use: https://www.emojicopy.com/

10.7.3. A good way to structure and create your Instagram bio is by creating it in a notepad first i.e your notes on an Apple device and then paste it into your profile.

10.7.4. This way you can start a new line after every few words and your bio will appear taller and take up more space rather than 2-3 long lines of text.

10.8. Click on the cog icon to set up or change your notification settings

11. 11 - Twitter Setup

11.1. Go to https://twitter.com/signup

11.2. Enter your full name

11.3. Enter your phone number or email address

11.4. Create a new password and save your registered email address and password somewhere safe

11.5. Click on the advanced options link below the sign-up button

11.6. Select if you would like to Let others find you by your email address

11.7. Select if you would like to Let others find you by your phone number

11.8. Click the sign up button

11.9. Enter your phone number or click the link to skip this stage

11.10. Create a username (as explained earlier)

11.11. Now it is time to select your interests from those displayed or add your own.

11.12. This is worth taking your time over as it will have an influence on what type of posts you see and how people will find you.

11.13. You can find and connect with your friends who also use Google+ by uploading your contacts from your Gmail or Outlook accounts.

11.14. Now you can follow other people on Twitter who have similar interests. Or you can uncheck all suggested friends and do this later.

11.15. You will also have the option to receive notifications from Google+ or you can leave them turned off.

11.16. Upload a Profile Photo

11.16.1. On the left hand side of your dashboard you will see where your profile image will be displayed. Click this or the add photo button below to upload your profile image.

11.16.2. You will now be able to upload an image of yourself. You profile image should be 400x400 pixels.

11.16.3. A quick and easy way of doing this would be to use Canva, You can set the dimensions and then upload your photo and resize it, then download to your computer. You can then upload it to your Twitter profile.

11.17. Next click on your profile image in the top right corner and from the drop down click profile

11.18. Click edit profile

11.19. Click on add header photo – upload your header photo, the size should be 1500x500 pixels.

11.19.1. You can create a Twitter header using Canva here: Free Twitter Header Maker - Canva

11.20. Next add a bio/description of yourself and let other know your interests and the kind of posts you will be sharing with them. Also include keywords within your bio of 160 characters as this will help people find you.

11.21. Add your location - Add your location so that people can see where you live and you may make new connections with other people who live locally.

11.22. Add your website

11.23. Choose a theme colour

11.24. Add your date of birth so people will be notified when it is your Birthday

11.25. When you are done click save changes

11.26. Click settings and privacy in the drop-down menu

11.27. Check and Edit your account details

11.28. Edit your privacy and safety settings

11.29. Change your password if you need to

11.30. Edit your phone number and download the Twitter app

11.31. Choose your preferred email notification settings

11.32. Set your notifications

11.33. Find friends using Gmail and/or Outlook

11.34. Add muted accounts or words

11.35. Block any unwanted accounts

11.36. Connect your Twitter to your Facebook

11.37. Create widgets

11.38. Check your Twitter data

11.39. Edit accessibility settings

12. 12 - Pinterest Setup

12.1. Go to https://www.pinterest.com

12.2. Sign up by entering your email and create a password

12.3. Or sign up with your Facebook or Google account

12.4. Edit your username

12.5. Enter your age

12.6. Select your gender

12.7. If you are signing up as a business then click the continue as a business link

12.8. If not then click the sign-up button

12.9. Choose whether you want to receive notifications from Pinterest

12.10. Select your language and Country and hit next

12.11. Select 5 or more topics that you are interested in or those that are most relevant to your brand/company

12.12. Download the App

12.13. Click on the 3 dots in the top right-hand corner

12.14. Click on settings

12.15. Edit your account basics and click save settings

12.16. Click on profile in the left column

12.17. Edit your first and last name

12.18. Upload a profile picture

12.19. Add a description about you

12.20. Add your location

12.21. Claim your website if you have one

12.22. Edit your notification settings

12.23. Connect your other social media accounts

12.24. Save your settings

12.25. Click on the + icon in the bottom right hand corner to add the Pinterest browser button so you can save ideas you find online even faster

12.26. If you decide to use your Pinterest profile for your business then you can switch to a free business account in the drop down menu

13. 13 - Reddit Setup

13.1. Go to https://www.reddit.com

13.2. Enter your email address and click next

13.3. Subscribe to at least 5 interest based communities

13.4. Choose a username

13.5. Create a password and check the “I am not a robot” box

13.6. Complete the verification process by clicking on the relevant squares

13.7. Click submit

13.8. Click your name in the top right corner

13.9. Click customize your profile

13.10. Enter your display name

13.10.1. This will only be displayed to viewers of your profile page and will not change your username

13.11. Fill out your about section

13.11.1. Let the Reddit community know a little about yourself (200 max characters)

13.12. Upload a profile image - Profile/Avatar image size - 256x256

13.13. Upload a header image - Banners image size - 1280x384

13.13.1. If you use Canva to create these you will need to enter custom dimensions as they currently do not have any Reddit templates

13.14. Select your profile category

13.14.1. whether the content is suitable for everyone or not

13.15. Click on Preferences in top right corner

13.16. Select your media options

13.17. Select your link options

13.18. Choose your comment options

13.19. Choose your messaging options

13.20. Choose your email options

13.21. Select your display and content options

13.22. Set your privacy options

13.23. Set your personalisation preferences

14. 14 - Google+ Content Creation

14.1. "Before you begin connecting with people on Google+ you need to add some interesting and entertaining content to your profile page as this is where someone will visit to find out more about you and see what kind of posts you are sharing. If they visit your profile and you have no profile image or banner and very few posts that aren’t related to anything they like then why would they be interested in connecting with you? If your profile has a nice picture of you, a banner and you have a number of posts that interest them and they can see that you provide value, then they are more likely to feel that it’s worth connecting and following you. Start by creating several different posts to add interesting, eye-catching and entertaining content to your profile so that when you start connecting with other people your profile looks good and you look like someone they would like to follow and connect with. "

14.1.1. Go to https://plus.google.com

14.1.2. Click on profile in the left column

14.1.3. To add a new post, click on the pencil icon in the bottom right corner

14.1.4. Click on the link that says Choose people to share with

14.1.5. Click see more and then click public and ok

14.1.5.1. These first few posts are just to add content to your page before connecting with people, later then you can share posts with just those people who you are connected with.

14.1.6. Write a text only post

14.1.6.1. maybe you would like to introduce yourself and let people know why you joined Google+ and what you intend to share with your followers

14.1.7. Add an image post

14.1.7.1. Share a photo of yourself doing something that is related to your niche or create an image post using Canva

14.1.8. Share a link

14.1.8.1. This could be a link to a page on your blog/website or a link from another website where you found some useful content that you’d like to share with your followers or a link from a YouTube video

14.1.9. Add a poll

14.1.9.1. Think of an issue related to your niche or something that your connections may be able to help you with and ask them for their feedback by answering questions in your poll

14.1.10. Add a location

14.1.10.1. Let people know where you are and what you’re doing especially if it’s something they’re also interested in or somewhere they may have been too.

14.1.11. Disable comments and re-shares

14.1.11.1. If for some reason you would like to disable comments or re-shares then click the 3 buttons in the top right corner of your post

14.1.12. More sharing options

14.1.12.1. When you have added some content and connected with people on Google+ then you will be able to share your posts with selected groups or people such as;

14.1.12.2. Your circles

14.1.12.3. Your Friends

14.1.12.4. Your Family

14.1.12.5. Your Acquaintances

14.1.13. Hangouts

14.1.13.1. Hangouts are one of the most popular features of the platform.

14.1.13.2. You can create private video chat hangouts with up to 10 people whereas Hangouts On Air can be seen by the public and they are archived as YouTube videos.

14.1.14. Create a Hangout

14.1.15. Click the Hangouts icon

14.1.16. Start a video call

14.1.16.1. Hangouts are one of the most popular features of the platform.

14.1.16.2. You can create private video chat hangouts with up to 10 people whereas Hangouts On Air can be seen by the public and they are archived as YouTube videos.

14.1.17. Click on the cog icon to select which camera and mic you have connected and would like to use

14.1.18. If you would like to share your screen then click on the 3 dots in the top right corner and click share screen in the drop down box

14.1.19. Send an invite for people to join you by adding their email address or copy and share the link to your hangout

14.1.20. Change the settings for your hangouts

14.1.20.1. This can be done by clicking the 3 dots in the left column and click settings at the bottom

14.1.20.2. Whenever you create a post or Hangout aim to create an attention grabbing, intriguing, controversial, emotional headline. Something that grabs someone’s attention within the first few word

14.1.21. Add emojis

15. 15 - Youtube Content Creation

15.1. "Once you have your YouTube channel set up then think about the type of videos you will be creating and sharing with others. You can create more than one channel and you can create playlists within each channel. If you have a number of different interests or work in different niches then you may want to create a new channel for each interest/niche Remember your channel descriptions let people know what your channel is about. So, if people subscribe to your channel because it’s all about fishing for example, then they won’t want to see videos that are related to horse riding. It would be better to create a new channel on horse riding and optimise that channel for that niche. Playlists however can be added to your channel. So, if you were covering different areas of your chosen interest or niche such as Fishing tutorials, Fishing equipment reviews, Best fishing destinations etc. then these could be added to different playlists in the same channel. "

15.1.1. Create a video

15.1.1.1. Depending on your skills, experience and level of confidence you may or may not want to appear on screen. There are a number of options available to you such as

15.1.2. Create A Full screen talking head video

15.1.2.1. Where the viewer sees you talking which really helps connect and build trust with the viewer

15.1.3. Create A Screen capture video

15.1.3.1. Tutorial videos where the viewer just sees what you’re doing on your computer screen

15.1.4. Create A Screen capture with in screen talking head video

15.1.4.1. If you want to share your screen whilst still maintaining that personal touch

15.1.5. Create A Slideshow video

15.1.5.1. Where the viewer see for example plain white screen with black text as the presenter is reading a script

15.1.6. Create An Animated video

15.1.6.1. Such as animated characters or visual effects

15.1.7. Create A Product review video

15.1.7.1. These could be physical products or online products such as courses or software

15.1.8. Create An Interview video

15.1.8.1. You could interview an expert in your niche and have a split screen or just images of you both with recorded audio playing

15.1.9. Create A Compilation video

15.1.9.1. Use YouTube or video editing software to compile a number of separate video clips into a single video

15.1.10. Upload your video to YouTube

15.1.10.1. Click on the upward arrow in the top right of your screen

15.1.11. Choose whether you want your video to be public, unlisted, private or scheduled

15.1.12. Add a Title

15.1.12.1. Use keywords in your title that are relevant to the content and make it sound interesting

15.1.13. Add a Description

15.1.13.1. Write a description of what your video is about and remember to use relevant keywords. If it’s a tutorial you could include actionable steps. You may also want to add a link in your description

15.1.14. Add Tags

15.1.14.1. Add keywords in the tags section, include the most popular keywords and phrases that someone would type in the search box to find a video like yours

15.1.15. Click on translation to set the language

15.1.16. Turn on or off monetisation for the chosen video

15.1.16.1. These are the ads that the viewer will see as your video plays. You will need to have created and verified your AdWords account

15.1.17. Choose which types of ads you would like to be displayed

15.1.18. Click on advanced settings

15.1.19. Select your comments settings for this video

15.1.20. Select the licence type for your video

15.1.20.1. normally just leave set as standard

15.1.21. Select your syndication and distribution preferences

15.1.22. Enable age restriction if you feel that your video may not be appropriate for some viewers

15.1.23. Choose your video category

15.1.24. Add your video location and language

15.1.25. Let people know when the video was recorded

15.1.26. Choose whether you want your video views visible to your viewers or not

15.1.26.1. If your video includes product placement advertising then check to box

15.1.27. Create a custom YouTube thumbnail

15.1.27.1. This is the image of the video that people see when browsing through the results.

15.1.27.2. The more eye-catching and attention grabbing you make this image then the more views your video will receive as it will stand out from the rest and grab peoples attention!

15.1.27.3. You can create YouTube thumbnails using Canva here: https://www.canva.com/create/youtube-thumbnails/

15.1.28. Add Enhancements to your video

15.1.28.1. Click on Enhancements to change the visual effects and speed of your video or improve the quality of your video

15.1.29. Add Audio to your video

15.1.29.1. Click on audio to add backing music to your video

15.1.30. Add end screen and annotations

15.1.30.1. These are where you can add links that send your visitors to different places such as;

15.1.30.2. Send them to watch other related videos more or a playlist in your channel – this will help to increase the views of your other videos

15.1.30.3. Encourage them to subscribe to your channel – more subscribers means more people watching your videos as you upload them and more interaction such as comments

15.1.30.4. Promote another channel – Maybe you would like to let your viewers know about another channel you have?

15.1.31. Link to an approved website

15.1.31.1. You can connect with people on YouTube and then direct them to your blog or website once you have approved your site

15.1.32. Add a Card

15.1.32.1. A card is where you see a small headline appear in the top right corner of the video and then it shows as a small info button, these display on mobile devices unlike notifications. These can also like to the same areas as above.

15.1.33. Add subtitles

15.1.33.1. These can be auto-generated but may need editing but they can be worth doing as they can help with ranking your videos

16. 16 - Facebook Content Creation

16.1. "Before you begin connecting with people on Facebook you need to add some interesting and entertaining content to your profile page as this is where someone will visit to find out more about you and see what kind of posts you are sharing. If they visit your profile and you have no profile image or banner and very few posts that aren’t related to anything they like then why would they be interested in connecting with you? If your profile has a nice picture of you, a banner and you have a number of posts that interest them and they can see that you provide value, then they are more likely to feel that it’s worth becoming Facebook friends and following you. Start by creating several different posts to add interesting, eye-catching and entertaining content to your profile so that when you start connecting with other people your profile looks good and you look like someone they would like to follow and connect with. "

16.1.1. Click on compose post and add a text post

16.1.1.1. maybe you want to introduce yourself and let them know that you’re new to Facebook and what you plan on sharing with them or anything else you can think of that they may enjoy reading

16.1.2. Add a photo or several photos

16.1.2.1. share some photos of yourself with your friends or family or photos of you doing things you enjoy, if these are photos are related to your target audience’s interests and the niche you are in then they will be more likely to follow you

16.1.3. Upload a video

16.1.3.1. This could be one of your own or one that you may have downloaded

16.1.4. Record a Facebook Live Video

16.1.4.1. If you feel confident enough then create a live video, all of your friends will be notified that you are live and some may jump on and interact with you. Before you do a live video it’s best to have an idea of what you will be talking about, you could make a few bullet points on a notepad so you have something to refer to if you get lost or you can’t think what to talk about

16.1.5. Create a life event

16.1.5.1. you can choose from several different types of life events or you can create a new one of your own.

16.1.6. Click on the 3 dots next to the feeling/activity tab for more post options

16.1.7. Post a GIF

16.1.7.1. Search for and post an amusing GIF related to your niche/interests

16.1.8. Answer a Question

16.1.8.1. or create your own question and answer it to share something with your friends that they didn’t know about you

16.1.9. Create a Poll

16.1.9.1. Ask your friends and followers for their opinions or feedback on something that you may need help with.

16.1.9.2. When you post something, you can choose who you want to see it before you share it, such as;

16.1.9.3. All of your Facebook friends

16.1.9.4. Friends except certain people in particular

16.1.9.5. Friends or Friends

16.1.9.6. Only specific friends

16.1.9.7. Only yourself

16.1.9.8. A custom audience that you create

16.1.9.9. Whenever you create a post aim to create an attention grabbing, intriguing, controversial, emotional headline. Something that grabs someone’s attention within the first few words

16.1.10. Add emojis

16.1.10.1. Sometimes emojis can help your post stand out but be aware that some people love emoji’s whilst some people can’t stand them. If you’re on a computer and want to easily add emojis then go to {{ngMeta.title}}

17. 17 - Instagram Content Creation

17.1. "Before you begin connecting with people on Instagram you need to add some interesting and entertaining pictures or videos to your profile page as this is where someone will visit to see what kind of stuff you are posting. If they visit your profile and you have no profile image or banner and very few posts that are not related to anything they like then why would they be interested in following you? If your profile an interesting bio and you have a number of posts that interest them, then they are more likely to feel that it is worth following you."

17.1.1. Download the Instagram App

17.1.1.1. You will need to add the Instagram app on your phone to post pictures and short videos

17.1.2. Open and sign into your Instagram account on your phone

17.1.3. Create your first post

17.1.4. Click on the + icon at the bottom of your screen

17.1.5. You now have 3 options (you will find these options at the bottom of your screen)

17.1.6. Scroll through your photo library on your phone

17.1.7. Take a photo or selfie using your phone camera

17.1.8. Record a video using your phone camera

17.1.9. When adding a photo from your photo library you have a few options;

17.1.10. Tap the arrows in bottom left corner of the picture to make photo full size or smaller

17.1.11. Tap the infinity/2 circles icon to download the Boomerang app so you can make mini videos

17.1.12. Tap the layout icon next to it so you can add more than one photo within the same post – you can filter searches by all, faces or recent

17.1.13. Tap the squares icon to add and share more than one photo

17.1.14. Add Filters

17.1.14.1. when adding a single photo scroll through your photos and tap on the one you want to post then Click next in the top right corner

17.1.15. Adjust brightness

17.1.15.1. Tap on the brightness icon at the top centre of your screen

17.1.16. Add a Filter

17.1.16.1. Tap on one of the filters at the bottom of your screen, swipe left and right to find more filters

17.1.17. Edit photo

17.1.17.1. Tap edit at the bottom of your screen to adjust;

17.1.17.2. Rotation

17.1.17.3. Brightness

17.1.17.4. Contrast

17.1.17.5. Structure

17.1.17.6. Test out a number of different filters along with editing such as structure option and you’ll be surprised at how different your photo can look

17.1.18. Write a caption

17.1.18.1. Once you have your photo looking how you want it then tap next in top right corner

17.1.18.2. Write a few lines about what your photo is about and remember to add relevant hastags as these will help your photo be seen by more people, you can add up to 30 hashtags

17.1.19. Tag People

17.1.19.1. Tap the photo to tag people and you will see a long list of all the people who follow you, just tag those who you feel will be interested in seeing your photo

17.1.20. Add a Location

17.1.20.1. You will need to turn on your location services in your settings, find your location in the results and tap it to add it

17.1.21. Share on your other social media accounts

17.1.21.1. Choose whether or not to share it on Facebook, Twitter or Tumblr

17.1.22. Advanced settings

17.1.22.1. You can turn commenting on or off

17.1.23. Once your post is ready then click Share in top right corner

17.1.23.1. You will now see your post added to your profile

17.1.23.2. Whenever you create a post aim to create an attention grabbing, intriguing, controversial, emotional headline. Something that grabs someone’s attention within the first few words

17.1.24. Add emojis

17.1.24.1. Sometimes emojis can help your post stand out but be aware that some people love emoji’s whilst some people can’t stand them. If you’re on a computer and want to easily add emojis then go to {{ngMeta.title}}

18. 18 - Twitter Content Creation

18.1. "Before you begin connecting with people on Twitter you need to add some interesting and entertaining pictures or videos to your profile page as this is where someone will visit to see what kind of stuff you are posting. If they visit your profile and you have no profile image or banner and very few posts that are not related to anything they like then why would they be interested in following you? If your profile has a nice picture of you, a banner and you have a number of posts that interest them, then they are more likely to feel that it is worth following you. "

18.1.1. Download the Twitter App

18.1.1.1. Add the Twitter app on your phone so you can add posts or check activity on the go

18.1.2. Compose a Tweet

18.1.2.1. Tap on the tweet button in the top right corner

18.1.3. Write a text only tweet

18.1.3.1. The maximum number of character used to be 140 but has now been increased to 240

18.1.4. Post a photo or video

18.1.4.1. Upload a photo or video of yourself or something related to your interests or niche

18.1.5. Tag People

18.1.5.1. When you post a photo you can also tag people in it and they will be notified

18.1.6. Add Location

18.1.6.1. Tap on the location link to add your location. Your locations settings will need to be enabled

18.1.7. Post multiple Tweets

18.1.7.1. Tap on the + icon to add more than one Tweet at the same time

18.1.8. Take a photo

18.1.8.1. Using the app on your phone tap on Tweet and then camera to take a photo and you can add text over the top of it

18.1.9. Create A Live Video

18.1.9.1. Using the app on your phone tap Live and record a live video, you will need to enable your camera and mic in your settings

18.1.10. Add a GIF

18.1.11. Add a Poll

18.1.11.1. Ask a question or ask your followers for feedback

18.1.12. Add a location to your Tweet

18.1.13. Hashtags

18.1.13.1. Add a few lines to your post and remember to add relevant hashtags as these will improve your posts reach and be seen by more people. Also take a look at the top trending Hashtags and add posts related to them and remember to include the hashtag in your post

18.1.14. Retweet

18.1.14.1. If you do not know what to Tweet about then look for other people’s Tweets and it may help you get a few ideas, also if you find other Tweets that have a lot of likes and re-tweets then simply retweet them and you will see them on your profile

18.1.14.2. Whenever you create a post aim to create an attention grabbing, intriguing, controversial, emotional headline. Something that grabs someone’s attention within the first few words

18.1.15. Add emojis

18.1.15.1. Sometimes emojis can help your post stand out but be aware that some people love emoji’s whilst some people can’t stand them. If you are on a computer and want to easily add emojis then go to {{ngMeta.title}}

19. 19 - Pinterest Content Creation

19.1. "Before you begin connecting with people on Pinterest you need to add some interesting and relevant pictures to your profile page as this is where someone will visit to see what kind of stuff you are posting. If they visit your profile and you have no profile image and very few posts that aren’t related to anything they like then why would they be interested in following you? If your profile has a nice picture of you and you have a number of posts that interest them, then they are more likely to feel that it’s worth following you. "

19.1.1. Download the Pinterest App

19.1.1.1. Add the Pinterest app on your phone so you can add posts or check activity on the go

19.1.2. Add the Pinterest Chrome Extension

19.1.2.1. Click on the + button in the bottom right corner of your profile page. Once you’ve added this you will then be able to add images to your Pinterest profile quickly and easily whilst you are browsing the internet

19.1.3. Go to https://pixabay.com/ - This is a site full of images that are free to use

19.1.4. Hover over an image and you will see the Pinterest save button appear

19.1.5. Click on the button and a new window will open where you can choose which of your Pinterest boards you would like to add it to

19.1.5.1. (If you haven’t yet created a board then see below)

19.1.6. Add widgets to your blog or website

19.1.6.1. Below the + icon in the bottom right corner you will see a ? symbol

19.1.7. Click the symbol and click create widget

19.1.8. Create a Board on Pinterest

19.1.8.1. Boards are where you save and organise your pins. You can have lots of different boards related to different interests. For example you might have one board about Facebook Marketing and you might have another board related to Twitter Marketing and each board contains only pins related to that topic.

19.1.9. Click on the Boards tab and the + icon to create a new board

19.1.10. Enter the name of your board

19.1.11. Choose whether you want this board to be secret or

19.1.11.1. Only you (and anyone you invite) can see secret boards. When you save a Pin to a secret board, it won’t show up anywhere else on Pinterest

19.1.12. Click on the pencil icon at the top to edit your board

19.1.13. Write a brief description about your board

19.1.14. Choose a category

19.1.15. Choose whether it’s a secret board or not

19.1.16. Invite other people as collaborators to this board

19.1.17. Invite people to join this board

19.1.17.1. You can also add collaborators by clicking on the + icon next to your profile picture and invite people that you are connected with on other social media platforms

19.1.18. Create Sections in your Boards

19.1.18.1. You can organise pins in your boards even further into sections. For example, if you had a board for all your favourite recipes, then you could organise these recipes into different sections within that board such as;

19.1.18.2. Breakfast recipes

19.1.18.3. Lunch

19.1.18.4. Dinner

19.1.18.5. Desserts

19.1.19. Create Pins

19.1.19.1. Click the camera icon to upload an image from your computer or drag and drop an image into it. You can also use Canva to create Pinterest image posts using ready-made template here: Pinterest Graphic Templates - Canva

19.1.20. Add a website URL that this pin links to

19.1.21. Add a description

19.1.21.1. You can also upload a pin and save it from another site by adding the URL

19.1.21.2. Once you’ve added your pin then click done

19.1.21.3. Then choose which board you would like to add this pin to and click save

19.1.22. Add to tries

19.1.22.1. When you have pins that may be of recipes, places, activates or experiences then you can let people know that you’ve tried them. Click the tries tab and then click add next to those you’ve done or tried

19.1.22.2. Whenever you create a post aim to create an attention grabbing, intriguing, controversial, emotional headline. Something that grabs someone’s attention within the first few words

19.1.23. Add emojis

19.1.23.1. Sometimes emojis can help your post stand out but be aware that some people love emoji’s whilst some people can’t stand them. If you’re on a computer and want to easily add emojis then go to {{ngMeta.title}}

20. 20 - Reddit Content Creation

20.1. "When you first arrive at the Reddit home page it may look a little overwhelming. You will see an extensive list of posts that have been shared by users and it might look a little disorganised. There are 2 types of entries on Reddit, these are Links and Discussions The majority of posts are links but you will see discussions with a small Aa icon You will also see small play button icons that indicate these posts are videos or slides When you click on the title then it will take you directly to the webpage or discussion that it links to To the left of the post image you will see up and down arrows which is where people can up vote or down vote depending on whether they like the post or not All discussions and links have an area where visitors can leave comments "

20.1.1. Create a New Post

20.1.1.1. click on your name in the top right corner and then click new post

20.1.2. Create a Link post

20.1.2.1. click on the link tab

20.1.3. Enter the link of the webpage you want to direct people to

20.1.4. Upload an image or video from your computer

20.1.5. Choose whether to post your profile or to a subreddit that you have subscribed

20.1.5.1. You will see these below the entry box

20.1.6. Choose whether you want replies sent to your inbox

20.1.7. Check the box in the captcha code and hit submit

20.1.8. Create a Text post

20.1.9. Enter the title of your post

20.1.10. Enter the text of your post

20.1.11. Choose whether to post your profile or to a subreddit that you have subscribed

20.1.11.1. You will see these below the entry box

20.1.12. Choose whether you want replies sent to your inbox

20.1.13. Check the box in the captcha code and hit submit

20.1.13.1. Whenever you create a post aim to create an attention grabbing, intriguing, controversial, emotional headline. Something that grabs someone’s attention within the first few words

20.1.14. Add emojis

20.1.14.1. Sometimes emojis can help your post stand out but be aware that some people love emoji’s whilst some people can’t stand them. If you’re on a computer and want to easily add emojis then go to {{ngMeta.title}}

21. 21 - Connect On Google

21.1. Start by creating your Circles

21.1.1. These are where you will categorise/organise your connections

21.2. Click on People in the left column

21.2.1. You will see you currently have circles named;

21.2.2. Friends

21.2.3. Family

21.2.4. Acquaintances

21.2.5. You can also add new circles by simply clicking new circle and giving it a name

21.3. Now find people to add to your circles

21.3.1. Click on the Home link in the left column

21.3.2. Click on the number next to the +1 and then click on view activity

21.3.3. Now you have a list of active users that all like the same thing, you can now follow them. You may want to right click on their name and open in a new tab then hit follow

21.3.4. You can also hover over the name of the person who added the post and you will see a box pop up where you can click to follow them

21.4. Now type a specific keyword, name or phrase into the search box and hit enter

21.4.1. You will see that you can view results by;

21.4.2. All

21.4.3. Posts

21.4.4. Communities

21.4.5. Collections

21.4.6. People & Pages

21.4.7. If you click on the Posts tab then you can do the same thing as above to connect with active users who like these posts and who are more likely to like yours too

21.5. Click on the communities and you will see how many members they have, these are all people who you can potential share your posts with. Click join community for those you want to join

21.6. Click the collections tab

21.6.1. Before you join you can click on the image and see how many followers they have

21.6.2. You can also check the comments on their posts and again find people who have interacted with those posts and connect with them

21.7. Now click on people and pages

21.7.1. You can follow each of these or click on the image again and see how many followers they have as well as following them yourself

21.7.2. To see an example of how communities and collections are laid out go to the search bar and enter Harry Potter and hit return

21.7.3. Click on the first one – Harry Potter Fans (the one with his face displayed)

21.7.4. Now click on the picture of him (not the follow link)

21.7.5. This will open up that page where it currently has over 108,000 followers

21.7.6. Now you can see the communities and collections such as different Actors in the Harry Potter movies

21.7.7. +1’s Whenever you find a post that you like then click on the +1 icon, this is the same as clicking like on Facebook

21.8. Create a Community

21.8.1. Click on communities in the left column and click on the Create a Community button

21.9. Name the Community

21.10. Set it to public or private

21.11. Decide whether people need to first ask to join or not

21.12. Click more options

21.13. Decide whether or not other people’s posts will show up right away or whether you need to approve them first

21.14. Find Google+ Influencers and connect with them

21.14.1. Take a look at the profile of those people with a lot of likes and followers and follow them and even better comment on some of their posts, this will help you stand out from everyone else. Most posts have a lot of l+1’s but very few comments

21.15. Structure your own posts

21.15.1. You may want to follow them and create similar posts to them as they are proven to work and generate a lot of interest.

21.16. Repurpose content

21.16.1. Remember you can take content from elsewhere and maybe reorganise it or edit it and then use it for your own posts. A great free resource you can use for this would be Canva and they provide post templates and stock images.

21.17. Post regularly

21.17.1. The more you post then the more your posts will be seen and the more followers you will gain. Post at different times of the day and night and make a note of when your posts get the most likes and comments.

22. 22 - Connect On YouTube

22.1. Create videos that encourage viewers to leave a comment

22.1.1. Ask your viewers questions or ask them for their feedback or ideas. People love to leave comments if they feel they are going to receive some sort of recognition

22.2. Reply to comments

22.2.1. Always aim to reply as soon as possible to people who have left you a comment on your videos, this way it’s more likely they’ll still be online. They will also appreciate your reply and you can encourage them to Subscribe to your channel

22.3. Encourage viewers to subscribe

22.3.1. When a viewer subscribes to your channel they will see your future videos

22.4. When someone subscribes, encourage viewers to click the bell icon when they subscribe so they can be notified when you add future videos

22.5. Send notifications to subscribers

22.5.1. When you upload a video to YouTube and you are editing your video settings, click advanced settings and check the box that says ‘Notify Subscribers’

22.6. The heart icon

22.6.1. When someone leaves you a positive or helpful comment then click the heart icon to show that you appreciate their comment. They will receive a notification to let them know you’ve recognised them for their contribution and you have appreciated their comment

22.7. Use YouTubes comment moderation tools

22.7.1. Filter out any silly or single word comments so that only quality comments can be seen which lead to more constructive conversations

22.8. Pin comments

22.8.1. Pin the most useful or positive comments at the top of the thread by clicking the 3 dots and click Pin

22.9. Ask your audience

22.9.1. Ask your viewers what your next video should be? This will not only give you ideas but also show that you have their interests at heart.

22.9.2. You can do this either in the video or in the comments section below the video.

22.10. Answer questions

22.10.1. You can create videos answering the questions that people have asked in the comments and then link to that video at the end or with a card in the videos they’re watching

22.11. Reward your most loyal fans

22.11.1. You could provide them with exclusive videos or free downloads or live one-on-one or group video calls

22.12. Upload videos regularly

22.12.1. The more you upload video the more of your videos will be seen and the more followers you will gain. Upload videos at different times of the day and night and make a note of when your videos get the most likes and comments.

22.12.2. You may also think about uploading certain videos at the same time and day of the week so your subscribers start to expect and wait for your next videos. Just like how people watch a TV series

22.13. Direct messages

22.13.1. You can send a direct message to a channel owner by visiting their channel and clicking the about tab.

22.13.2. Then look for the small speech bubble icon and click it to send a message.

22.13.3. Some channel owners will also provide you with their email address too

23. 23 - Connect On Facebook

23.1. Find people to connect with

23.1.1. Your main aim should be to connect with people who share your same interests and who provide interesting and useful content.

23.1.2. Not only can you interact with them but you can also interact with their followers too and gain more like minded active followers yourself

23.2. Use Facebook search

23.2.1. A great way to find your ideal followers on Facebook is to use the Facebook search box. You can search for people directly or search for keyword related pages or groups that have thousands of people liking and following them, these are the same people that may be interested in following you too?

23.2.2. You can also find people who like certain things.

23.2.3. Search for phrases like;

23.2.4. “People who live near me”

23.2.5. “People who like Chinese food”

23.2.6. “People who like Bear Grylls”

23.2.7. “People who like Bodybuilding”

23.3. Find People Interacting with Posts

23.3.1. You can also find people asking questions or talking about certain things buy typing in the first few words that someone might say such as “make money online” and click the Posts tab at the top

23.4. Tag other People

23.4.1. Tag people in your posts by typing their name. When you see them appear in the results box then click their name. If you just want to use their first name then just delete the surname and they will still be tagged

23.5. Use Hastags

23.5.1. Using hashtags in your posts can help improve the amount of people that see your post

23.6. Tag Groups

23.6.1. You could add yourself to groups and then start sending friend requests to people in that group. You can also create friends lists, so you could create different lists for everyone who likes a specific topic or sub topic, or you could create a list of those people that you’ve made a personal connection with etc.

23.7. Find Active Users

23.7.1. Find posts that have likes, reactions or comments and add those people as friends, these people are more likely to interact with your posts too

23.8. Join Groups

23.8.1. Type a keyword or phrase into the search box and then click the Groups tab

23.8.2. Browse through the list of groups and find those with a large number of members and click Join

23.9. Leave comments

23.9.1. Leave a comment on other people’s posts and aim to provide value rather than just saying i.e nice post, when other people see you have helpful content to share then they are likely to check out your profile and send you’re a friend request

23.10. Facebook Messages

23.10.1. When people add you as a friend then make contact with them even if it’s just to thank them for connecting with you. If you have more time then take an interest in what they’re doing and start building a friendship. If you are aiming at promoting products remember…people buy from people they know like and trust.

23.10.2. You may even find potential joint venture business partners or people who can help you with your business in some way

23.11. Reply to comments

23.11.1. If people take the time to message you or leave a comment then reply to them, this not only helps boost your comment and helps it get seen more but it also helps build social relationships

23.12. Test everything!

23.12.1. Test the response rate of your posts in the morning, afternoon & evening so as to determine the best time to add more posts in future. You may see more interaction at certain times of the day depending on where you live. Just because it’s a great time for you doesn’t mean it’s good for everyone, many of your followers may be at work or asleep at night in their part of the world.

23.13. It is good to post on Social media multiple times per day (check out the post scheduling checklist) if you have time but think about your followers, is the content your sharing, something they will want to see? If your followers start seeing their newsfeed full of posts from you, that don’t interest them then they may unfollow you.

24. 24 - Connect On Instagram

24.1. Start by entering a hashtag and a keyword such as a topic/interest related to your niche

24.1.1. Such as #horseriding

24.1.2. In this example, there are over 2 million #horseriding posts

24.2. Find the most popular posts in your niche

24.2.1. Take a look the type of images or videos that you find and look how many likes and comments they have received

24.3. Find popular hashtags in your niche

24.3.1. Click on the image or video and make a note of the hashtags they have used in their post. Using popular hashtags in your own posts will help to get more views and likes from people searching those keywords.

24.4. Find Instagram Influencers and connect with them

24.4.1. Take a look at the profile of those people with a lot of likes and followers and follow them and even better comment on some of their posts, this will help you stand out from everyone else. Most posts have a lot of likes but very few comments.

24.5. Connect with other active users

24.5.1. You may also want to look at the comments and click on the people who have commented and follow them too. It’s likely that they may follow you back too (once you have added your profile and a few nice niche related pictures that they might like). You need to think, if you are trying to attract a certain audience that all have a particular interest then your posts need to grab their attention and interest them to increase the likelihood of them following you.

24.6. Add comments

24.6.1. By adding comments, you will be seen by other users who are looking at the most popular posts in your niche. This will help drive more visitors to your own profile and increase your own followers.

24.7. Tag other people

24.7.1. You can tag other people you know or other influencers that may like these posts, this will help create a connection between you and other people and lead to more interactivity or direct conversations.

24.8. Structure your own posts

24.8.1. You may want to follow them and create similar posts to them as they are proven to work and generate a lot of interest.

24.9. Repurpose content

24.9.1. Remember you can take content from elsewhere and maybe reorganise it or edit it and then use it on Instagram. A great free resource you can use for this would be Canva and they provide Instagram post templates and stock images.

24.10. Post regularly

24.10.1. The more you post then the more your posts will be seen and the more followers you will gain. Post at different times of the day and night and make a note of when your posts get the most likes and comments.

25. 25 - Connect and Engage on Twitter

25.1. Start by finding and connecting with people who have similar interests to you or niche related interests

25.2. Use the search box

25.2.1. Type in a name or phrase related to your niche or interests

25.3. Search results

25.3.1. You will see that Twitter provides you with search results found in Top News, People and then Posts. Note: To view more results in each section click on the view more link

25.4. Follow Other People

25.4.1. Now you can click the follow button to or hover over their name and a box will appear and then you can follow them. Note: It’s worth taking a look at their page to see if they regularly post similar content or if this is just a one off and the rest of the time they post random content. You don’t want your Twitter feed to be full of irrelevant or uninteresting content

25.5. Hashtag keywords in search box

25.5.1. If you type a # followed by your keyword/name/interest with no spaces in between then you will just see Tweets that have used those Hashtags in their Tweet. Again, if you hover over the person’s name then you can follow them

25.6. Like other user content

25.6.1. When you find Tweets that you like, then let them know by clicking the heart icon

25.7. Retweet

25.7.1. If you like to share someone else Tweet with other people and also have it appear on your own profile page then click the Retweet icon

25.8. Reply to Tweets

25.8.1. Now this has 2 benefits because when you reply, it is like leaving a comment that other people can see. This gives you more exposure and can lead to new followers but also see how many other people have replied. These are active users with the same interests and you can then follow them too and start liking and commenting on their Tweets which will help build a relationship and they are more likely to interact with your Tweets

25.9. Direct message

25.9.1. Click on the small envelope icon to send someone a direct message, this is a great way to stand out and really connect with them

25.9.2. You can also filter the search results to just show results for;

25.9.3. Top Tweet,

25.9.4. Latest,

25.9.5. People,

25.9.6. Photos,

25.9.7. Videos,

25.9.8. News,

25.9.9. Broadcasts,

25.10. Use Hashtags

25.10.1. When posting a new Tweet then always use Hashtags in your content as this will help your Tweet get seen by more people

25.11. Trending Hashtags

25.11.1. Go to the Trends for you in the left column and look at the most trending hashtags and aim to use one of there in your Tweet. You can also tailor these trending Tweets to find the most popular Tweets in your Country or location.

25.11.2. Click change next to Trends for You and select or type a new location.

25.12. Tag people

25.12.1. When you interact with a major player in your industry, it can help get some eyes on you. On Twitter, even talking about or tagging an industry leader or peer can be enough to get extra eyes and engagement on your post.

25.12.2. To tag someone simply type the @ symbol and then their name

25.13. Ask questions in your Tweets

25.13.1. This is one of the most classic engagement-building tactics in the marketing book, but it’s still making this list because it still consistently works

25.14. Ask for Retweets

25.14.1. If you want something, it never hurts to ask. Believe it or not, asking for a retweet directly within your post can increase engagement in the form of retweets. It sounds simple, but it works

25.15. Use Twitter Ads

25.15.1. When you are looking to best engagement quickly, Twitter Ads can be a good way to do so, especially if you don’t have a lot of followers or followers that frequently engage with your content

25.16. Respond

25.16.1. Respond to people who tag you or comment on your Tweet and especially if they take the time out to message you directly

25.17. Create Twitter Moments

25.17.1. Twitter Moments are curated stories about what’s happening around the world—powered by Tweets. It’s easy to create your own story with Twitter Moments.

25.18. From the Moments tab, click the Create new Moment button.

25.19. Click the Title your Moment field to give your Moment a name.

25.20. Click the Add a description field to type in a description for your Moment.

25.21. Choose Tweets to add to your Moment

25.22. Click on the crop button next to any of your selected Tweets to make an image selection for mobile viewing.

25.23. Click the Finish later button at the top of the page to save a draft.

25.24. When you are ready to make your Moment live, click on the Publish button at the top of the page.

25.25. Create A Moment From a Tweet:

25.26. Click the icon to Select New Moment to add the Tweet to a new Moment

25.26.1. Any completed Moments or drafts you have in progress will also be listed in the drop-down to choose from.

25.27. Create A Moment From the Moments tab on your profile page:

25.27.1. Click on the Moments tab, then click the Create new Moment button to get started.

25.27.2. Follow the directions above to complete your Moment.

25.28. More options while creating a Moment:

25.28.1. Click on More while in draft mode and Select Choose mobile theme colour if you would like to apply one.

25.29. Select Mark that Moment contains sensitive material, if appropriate.

25.30. Select Share Moment privately to copy and paste your Moment URL to share privately with others.

25.30.1. The Moment will only be visible to people who have the URL, it will not be visible on your profile page, or published on Twitter.

25.31. Select Unpublish Moment to unpublish a Moment you have previously published.

25.32. Select Delete Moment to permanently remove the Moment from your profile and Twitter.

25.32.1. You will see a confirmation pop-up message to confirm the deletion.

25.32.2. After you have saved your Moment as a draft:

25.32.3. You can click on the Edit button under the Moment description to continue editing your Moment.

26. 26 - Connect and Engage on Reddit

26.1. Click on the home tab in the top left corner

26.1.1. Now you will see results for all the hot new Reddits, these are all Reddits that have received a lot of upvotes

26.1.2. You will also see tabs for;

26.1.3. New

26.1.4. Rising

26.1.5. Controversial

26.1.6. Top

26.1.7. Gilded

26.1.8. Wiki

26.1.9. Clicking on the title will send you to an external page so it’s advisable you open these links in a new tab.(right click the link and choose open link in new tab)

26.2. Now click on comments and you will see all of the comment people have left for that post

26.3. Follow people who leave comments

26.3.1. You want to find and connect with the most active people so hover over their names and click follow

26.4. Message people

26.4.1. You can also send direct messages to people who have commented

26.5. Start a conversation

26.5.1. Do not just message people saying “Hi” but aim to start a conversation by maybe asking a question and taking an interest in them. You could refer to the comment they left

26.6. Your subreddits

26.6.1. When you created your account, you chose a few interests. You can edit these so that you have shortcuts to all of the subreddits you are most interested in seeing and connecting with people who like the same things

26.7. Click on my subreddits

26.7.1. In the top left corner and in the drop down box click on edit subscriptions

26.8. Find Subreddits

26.8.1. Type a name,topic or interest in the search box and you will see results for all of those relevant subreddits that you can subscribe to

26.9. Unsubscribe

26.9.1. You can also unsubscribe to those you no longer want to follow by clicking the red unsubscribe buttons in your home feed subreddits

26.10. Filter results

26.10.1. You will also be able to filter your search results by clicking on the relevant tabs at the top of the screen such as;

26.10.2. Askreddit

26.10.3. Worldnews

26.10.4. Videos

26.10.5. TodayILearned

26.10.6. Pics

26.10.7. Movies

26.10.8. News

26.10.9. GIFs

26.10.10. MildlyInteresting

26.10.11. Televison

26.11. Create or join in conversations

26.11.1. Start conversations whether it is in your own reddits or when you comment on other people’s. The more you interact with people and the more you provide value or ask questions then the more followers and comments you will also receive.

26.11.2. When you add content or post a comment aim to connect with people’s emotions.

26.11.3. This may be through posting something funny, sad, controversial or even asking for help with something. People will reply as they want to be recognised and seen to be helpful, funny or they want to prove a point.

27. 27 - Marketing on Social Media

27.1. Always Provide Value

27.1.1. People buy from people they know like and trust. If you provide valuable content and help someone overcome a problem they might have then recommend something that will help them achieve the results they want quicker, easier or to achieve even better results they are far more likely to buy from you

27.2. Sell Without Selling

27.2.1. People hate to be sold to so don’t make it obvious that you are selling a product or service. This might mean providing them with something for free such as a free eBook that has links in it that will lead to a paid product or service that you earn money from in the form of commissions

27.2.2. Or this could be directing them to a CPA (Cost Per Action) offer in which you earn money from just by them entering their email. This way they have nothing to by initially but you still get paid for providing that new lead to a company or service.

27.3. Brand Your Content

27.3.1. You may also want to add images or videos that have your name or brands logo in them such as a watermark, so people naturally go and search for the name on Google and find your blog or website

27.4. Start Conversations

27.4.1. Initiate a conversation with someone who you feel would benefit from something you’re promoting, take an interest in what they are doing and then ask them about a problem they may be faced with or something that they need to improve their business. This will be when you can talk about what you do, the product you own or one you have used to achieve the results they’re looking for and then you can tell them where to find out more information

27.5. Always have a CTA

27.5.1. Always create content that ends with a call to action

27.6. CTA with YouTube video

27.6.1. Each YouTube video could ask your viewers to like, comment and subscribe but also each video should naturally encourage your viewer to want to click on a link to either watch the next video in that playlist, watch another related video, get something for free or visit a page on your blog or associated website

27.7. CTA on Facebook

27.7.1. Facebook is constantly changing their algorithms so you need to keep up to date with what still works and what doesn’t. When posting new content, the main thing Facebook wants is natural interaction and not telling everyone to type something specific in the comments or to click on a link in the post. Facebook will reduce the post’s visibility. So, keep things social and provide content that people will naturally want to share. You can include links in the post’s content or add the link in the first comment

27.8. CTA on Pinterest

27.8.1. Use images that have a call to action on them such as a headline saying, ‘Grab Your Free Copy Now’ and then a call to action like a box saying, ‘Click Here’

27.8.2. Remember you can add a link within your Pinterest posts so when someone clicks on the image then they go to that webpage.

27.9. CTA on Twitter

27.9.1. Use attention grabbing headlines and images in your Twitter posts to help your Tweet stand out from the rest and grab people’s attention. Also use shortened URL’s/Links in your Tweets due to the limited number of characters you can use

27.10. CTA on Instagram

27.10.1. The main problem with Instagram is that you can only use one link in your bio. So, what a lot of people do is keep changing that link and in their posts their call to action will be ‘Click the link in my bio’

27.10.2. However, there is a simple and free way around this ;)

27.10.3. You can add a single link in your bio that opens up a page where your visitor can see your profile pic and find a number of clickable links that you create that can link to anywhere you like!

27.10.4. So, in your Instagram Bio your single link would look something like this

27.10.5. https://linktr.ee/marklaxtons

27.10.6. If you visit this link you will find that Mark Laxton has a number of links leading to his other social media account, his blog, landing pages etc

27.10.7. You can create a link like this for yourself at https://linktr.ee/

27.10.8. Then sign up with your Instagram account and start creating your links ;)

27.11. Affiliate Marketing

27.11.1. On a lot of Social Media platforms you will find that they do not allow you to share affiliate links…However, if you use URL shorteners then you will be able to add those

27.12. Join Groups that relate to your business and interests.

27.12.1. If you run a local business and you’re looking for more clients or customers then search for and join local groups where you can attract and interact with other people in your area who have similar interests. If you’re not limited to your local area then search for relevant groups and pages with the most followers and take a look at their posts, make a point of checking how much interaction such as likes and comments, their posts are receiving. This will give you a good indication of whether their followers are real and active. Remember you’re joining groups to connect with people so there’s no point joining groups and adding your own posts if no one’s listening.

27.13. Share valuable information and high-quality content that relates to your business and interests..

27.13.1. The more content that you share, that people find useful, information and that really helps people, then the more likely they are to also share it with others and this will also encourage them to check your your posts more regularly. You can also share posts from other people, share a Fan Page, share a blog post or video that you’ve found whilst browsing the internet. If possible tag the fan page or person who originally posted the content. This will help to provide credibility and build connections. The person or group will be notified that they’ve been tagged and my thanks you or even take an interest in what you’re doing. This is sometimes how possible joint ventures can be formed.

27.13.2. To tag a person, page or group then simply type @name (add the person, page or groups name after the at symbol, as you are typing it you may see a number of other names appear)

27.14. Connect with influencers.

27.14.1. Connecting with influencers can lead to amazing results and skyrocket your social media presence or help grow your business. Think of it this way, your trying to reach as many people in your niche as possible to gain more followers and build your reputation and that know, like and trust factor. Influencers in your niche have already done this, so imagine if they shared or added a post and mentioned or personally recommended you, your business or product. Their followers listen to their advice and recommendations so you’re tapping into which can be one of the fastest ways to build your own authority. Let it be the local celebrity or the top product creator or affiliate in your industry. You can reach out by congratulating them on their success, on their birthdays, when they’ve an upcoming event or product that interests you.

27.15. Post Details about your upcoming events / launches / free offers / blogs posts

27.15.1. Whatever's happening in your business let people know about it on your personal profile. Write posts, share photos, do live videos. Whatever works for you. Remember to not make your posts seem pushy or salesy, people don’t like to be sold to, even if it is a promotional post then try to make it funny or entertaining. Some product creators and affiliates create videos that entertain people such as music videos which main purpose is to create brand awareness or promote a product but they do it in a way that’s fun, so people are being sold to without even realising it. These posts are also more likely to be shared if they’ve enjoyed them.

27.15.2. Facebook have recently made some changes and don’t like posts that ask people to click like or share or require them to leave a comment so as to gain something you offer, they want people to genuinely take one of these actions because they feel the post deserves it.

27.16. Share your success, your company success and your student success

27.16.1. People like to see results, especially if they are thinking about using a product or service. This helps to reassure them that they would be making the right decision to buy and that they could achieve the results they want.

27.16.2. If you receive a quality testimonial or positive feedback from a customer, then let the world know! If your company broke new records, let the world know! People love hearing case studies and success stories.

28. 28 - List Building on Social Media

28.1. Lead Magnets

28.1.1. What will you offer to your followers? This needs to be something that they will really want and obviously something related to the niche or interest that you post content about which they like.

28.1.2. This could be a free eBook, some free training videos, an invitation to join a free webinar, the offer of a discount, offer to join a community or anything else you think they might like.

28.2. Add Scarcity

28.2.1. Make your offer limited whether it’s limited in quantity or it’s only available for a limited time. This will encourage people to take action now rather than think about it and maybe do it later

28.3. Autoresponder

28.3.1. Automate your emails so that when someone signs up then they receive a reply right away which provides them with access to your offer.

28.3.2. You can have a whole sequence of automated emails go out to them over a longer period to build that relationship.

28.4. Landing Page

28.4.1. Where will your visitors go to get your free lead magnet? The page where you send them should be congruent with the post or video they have just seen. Ideally use the same headline and list of benefits, this way they know they’ve landed in the right place and the points that made them click the link are the same as those they are going to receive in what they’re signing up for.

28.5. Thank You Page

28.5.1. Don’t send someone who enters their email, straight to a page where they can access their freebie. Some people will enter false emails in an attempt to get your free offer and avoid receiving future emails from you.

28.5.2. Ideally you want people to sign up and look forward to hearing from you again.

28.5.3. So, create a thank you page letting them know that you have emailed them a link to access their freebie and tell them to check their inbox and spam folder

28.6. Link to your other Social Media Pages

28.6.1. Use your emails as a great way to build your following on your other social media platforms. If someone likes your posts on Instagram or Facebook then they may enjoy watching your videos on YouTube

29. 29 - Online Advertising

29.1. Facebook Pixels

29.1.1. Create a Facebook Pixel

29.1.2. Open Facebook Ads Manager and click the top menu button

29.1.3. Select Pixels from the Assets column

29.1.4. On the next page, click Create a Pixel

29.1.5. Add a name for your pixel and click Next

29.1.6. Copy and paste the pixel code into the header tags on your websites pages

29.1.7. Install the Facebook Pixel Event Code

29.1.8. Decide which event code you want to track

29.1.9. Select the event code you want to track and click in the code box to copy it. Then place the event code on the relevant pages of your website.

29.1.10. Test the pixel status

29.1.11. Go to your Ads Manager and select Pixels. If the pixel status is active, the pixel is installed correctly. It may take 20 minutes or so for the status to be updated.

29.1.11.1. Now you have the Facebook code and events set up you can start creating ads

29.1.11.2. (it’s not essential that you add a Facebook pixel but it will improve the performance of your ads greatly)

29.2. Creating Facebook/Instagram Ads

29.2.1. Click the green Create Ad button in the upper-right corner of Ads Manager

29.2.2. Choose an objective for your ad i.e traffic, conversions etc

29.2.3. Name your ads and select if you want to create a split test ad

29.2.4. Select the account’s Country, Currency and Time zone

29.2.5. Name the Ad Set (make it something easy to recognise and relevant)

29.2.6. Choose a location to target

29.2.7. Set your preferred audience age range, gender and language

29.2.8. Define your audience with detailed targeting such as interests and behaviours of your perfect customers

29.2.9. Select your ad placements, its recommend that you edit these to avoid spending money on ads showing up where you don’t want them to show up

29.2.10. Select the type of devices your ads to be displayed on i.e just mobile devices

29.2.11. Set your budget and schedule

29.2.12. Connect a Facebook or Instagram page so you ad shows the page image/name

29.2.13. Choose the format of your ad such as image or video etc

29.2.14. Create your ad copy including the headline, offer and call to action and link url to where you want to send people to when clicked

29.3. Twitter Ads

29.3.1. Make a Website Card and checked all elements are in place?

29.3.1.1. This can include copy, an image, and a headline

29.3.2. Choose one type of audience targeting for each campaign?

29.3.3. Set up automatic bidding?

29.3.4. Set up a website tag?

29.4. Pinterest

29.4.1. Get started – Visit https://ads.pinterest.com/

29.4.2. Choose a goal for your campaign such as;

29.4.2.1. Traffic campaign

29.4.2.2. Engagement campaign

29.4.2.3. Awareness campaign

29.4.2.4. Promoted App Pin Campaign

29.4.2.5. Video Awareness Campaign

29.4.3. Enter your campaign details

29.4.3.1. Name your campaign

29.4.3.2. Daily spend cap / Lifetime spend cap

29.4.3.3. Choose where your ads show on Pinterest

29.4.4. Set up an ad group

29.4.4.1. Name your ad group

29.4.4.2. Select start and end dates

29.4.4.3. Add your ad group budget

29.4.5. Add targeting details

29.4.5.1. Target your audiences by adding keywords, interests, locations, languages, devices, and genders

29.4.6. Set your bid

29.4.6.1. Bid the most you’d like to pay per desired action on Pinterest such as cost per click, engagement or impression

29.4.7. Pick a Pin to promote

29.4.7.1. You can only promote Pins that are already on your public boards and you can promote single or multiple pins

29.4.8. Review your Pin details

29.4.8.1. Check all of your promoted pin details especially the url/link to where people will be sent when the click the pin. Once you click on “Promote Pin,” it will go through our ad review process

29.4.9. Set up billing

29.4.9.1. Pinterest accept debit and credit cards from the following countries: US, CA, UK, IE, AU, NZ. We don’t accept prepaid cards or Paypal

29.4.10. Promoted Pin ad review

29.4.10.1. The review may take up to 24 hours

29.4.11. Edit your campaigns, ad groups and Promoted Pins

29.4.12. Add Promoted Pins to existing campaigns

29.4.12.1. To add more Pins to an existing campaign, create a new Promoted Pin through the + button in the upper right corner. From there, select the type of campaign you are running, then select the name of the existing campaign you want to add the new Promoted Pin to. You can only add Pins to campaigns that are currently running.

30. 30 - Offline Advertising

30.1. "Although online advertising seems to have taken over due to the fact that you can target your perfect customers so specifically and have your ads show up only on certain devices to people of a certain age, living in a certain area of the world, working a particular job and earning a certain amount of money and returning home to a wife or family and so on… Offline advertising is still very powerful and often ignored. Remember one of the best and most effective forms of advertising is word of mouth and connecting with people in person. Imagine someone seeing your ad online or attending a trade show and meeting you in person. When someone meets you in person they can ask questions, find out more information and really get a feel for your passion in what you’re promoting and build trust with you. "

30.1.1. This is when they may not make a purchasing decision right there and then although many do but this is a perfect time to provide them with some way of connecting with you once they’ve had time to think about it. So, rather than just letting them leave empty handed then provide them with your business card, or a flyer which they can take home with them and use the contact details on it to get in touch later.

30.1.2. You may even want to give them an incentive to get in touch with you soon by providing them with a discount voucher or coupon which is valid for a limited time

30.1.3. You might also want to display posters advertising your product, business or services in an area that people go with similar interests such as a leisure centre or a convenience store.

30.1.4. Whatever you need to design and create you can do this without complicated or expensive software You can create a number of different offline marketing resources such as;

30.1.4.1. Business cards

30.1.4.2. Flyers

30.1.4.3. Posters

30.1.4.4. Vouchers

30.1.4.5. Coupons

30.1.4.6. Labels

30.1.4.7. Gift Certificates

30.1.4.8. Product Tags

30.1.4.9. Cards and Postcards

30.1.4.10. Invitations

30.1.4.11. And more… All using Canva