Marketing applications of learning principles

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Marketing applications of learning principles by Mind Map: Marketing applications of learning principles

1. 1. Behavioural learning applications

1.1. Аssociations

1.1.1. stimuli

1.1.2. responses

1.2. Creation brand image

1.3. Linkage a product

2. 2. Advantage of classical conditioning principles

2.1. Transfer of meaning - powerful effects

2.2. Significance of meaningless words

2.3. Marketing strategies

3. 3. Repetition

3.1. More than three exposures

3.1.1. 1. Сreates awareness

3.1.2. 2. Relevance

3.1.3. 3. Product’s benefits

3.2. Nnumber of times of repetitions

4. 4. Conditioning product associations

4.1. Product

4.2. Positive stimulus

4.2.1. Music

4.2.2. Humour

4.2.3. Imagery

4.3. Unconditioned stimulus

4.3.1. conditioned stimulus

5. 5. Applications of stimulus generalization

5.1. ● Family branding

5.2. ● Product line extensions

5.3. ● Licensing

5.4. ● Product tie-ins.

5.5. ● Lookalike packaging

6. 6. Applications of stimulus discrimination

6.1. Be emphasized among competitors

7. 7. Advantage of instrumental conditioning principles

7.1. Ways of reinforcing consumers:

7.1.1. • a simple thank

7.1.2. • substantial rebates

7.1.3. • follow-up phone calls

7.1.4. • and others

7.2. Frequency marketing

8. 8. Advantage of cognitive learning principles

8.1. Show desirable models who use their products

8.2. Attractiveness of the model depends on

8.2.1. • physical appearance

8.2.2. • expertise

8.2.3. • similarity to the evaluator