Front Page Brand Platform How We Look Resources Tone and Voice

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Front Page Brand Platform How We Look Resources Tone and Voice by Mind Map: Front Page  Brand Platform How We Look Resources Tone and Voice

1. How we look

1.1. Logos Primary Logo Secondary Logo Stacked Logo Sub-brand Logo Campus Logo Animated Logo Valencia College Foundation Logo Retired Logos College Seal • Clear Space • Logo Sizing • Logo Placement • Proper Use (of the Logo)

1.2. Photography

1.2.1. Photographic Principles

1.2.2. Photo Tips

1.2.3. Image rights and usage

1.3. Typefaces

1.4. Digital

1.4.1. Image rights and usage

1.4.2. Email Signature

1.4.3. Social Icons

2. Tone and Voice

2.1. Nondiscrimination and Equal Opportunity Statement

2.2. Editorial / Writers Style Guide

2.3. Web and Social Media Guidelines

3. Resources

3.1. Contact

3.2. Templates (Downloads)

3.3. Services

3.3.1. Community Affairs

3.3.2. Public Relations

3.3.3. Marketing

3.3.4. Project Request (form)

3.3.5. Branded Backdrop

3.4. Stationery

3.5. Third-Party

3.5.1. Career Coach

3.5.2. Events Calendar

3.5.3. Maps

3.5.3.1. Interactive Map, Virtual Tour, Print Maps

3.6. Brand Application Examples

3.7. Digital

3.7.1. OIT link

3.7.2. Social Media