WHY: Engage users to use online tool database

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WHY: Engage users to use online tool database by Mind Map: WHY: Engage users to use online tool database

1. WHO: New home owners

1.1. IMPACT: Keep engaged with the site

1.1.1. WHAT: Tutorials and guides for people new to DIY

2. WHO: Users

2.1. IMPACT: Use the service

2.1.1. WHAT: Rewards for adding tools

2.1.2. WHAT: Access to tools in the community

2.1.3. WHAT: Access to other people's skills

2.1.4. WHAT: Access to forum

2.2. IMPACT: Add lots of tools to database

2.2.1. WHAT: Different levels of reward after a certain amount of tools have been added.

2.3. IMPACT: Loan tools to other users

2.3.1. WHAT: Rewards for loaning tools

2.4. IMPACT: Borrow the tools

2.4.1. WHAT: Highlight that they do not have to buy new tools

2.4.2. WHAT: News about new tools in the library

2.4.3. WHAT: Info about what tools you would need for a certain job

3. WHO: Potential user

3.1. IMPACT: Create an account

3.1.1. WHAT: Referel reward service

3.1.2. WHAT: Sign up form

3.1.3. WHAT: List of unusual and useful tools as insentive

3.1.4. WHAT: Access to DIY tutorials

3.2. IMPACT: Stay on site

3.2.1. WHAT: Lots of exciting and useful tools highlighted

4. WHO: Existing home owners

4.1. IMPACT: Keep engaged with the site

4.1.1. WHAT: Niche, bulky or 'one off job' tools

4.1.2. WHAT: Tutorials and guides for advanced DIYers