1. What is strategy?
1.1. is used to achieve a particular objectives
1.2. 3 levels
1.2.1. Corporate level: is concern with the overall purpose and scope of the org to meet stakeholder's expectations.
1.2.2. Business level: how to compete sucessfully
1.2.3. Functional/Operational level
2. Strategic management
2.1. Strategic lenses
2.1.1. Idea: emerge, battle against the norm
2.1.2. Experience: adapt past strategy
2.1.3. Design: analys, plan, control
2.2. Emergent strategy Mintberg
2.2.1. Why: Rational model is:
2.2.1.1. was not used widely in real companies
2.2.1.2. timely and costly
2.2.1.3. not enought information
2.2.1.4. is not reality
2.2.2. is not planned in advanced, but emerge from a pattern of decision in the org
2.3. Rational model
2.3.1. Core benefits
2.3.2. Strategy management process: Mission, goals, objectives, KPI [Direction]
2.3.2.1. Mission:
2.3.2.1.1. The mission outline the broad directions that org should & will follow & briefly summary the reason & value that lie behind them
2.3.2.1.2. Strategy school
2.3.2.1.3. Culture school
2.3.2.2. Objectives: (SMART)
2.3.2.2.1. Balance scored card
2.3.2.2.2. Integrated reporting
2.3.2.2.3. Factors influence obj/goals
2.3.2.2.4. CSFs as those product features that are particularly valued by a group of customers, therefore, where the org must excel to outperform competions
2.3.2.3. Goals
2.3.2.3.1. long term
2.3.2.3.2. growth
2.3.2.3.3. survival
2.3.2.3.4. control system
2.3.2.3.5. efficiency