1. Digital Revolution
1.1. Assets viraram um peso
1.2. old-fashioned
1.3. slow-moving
1.4. inflexible
2. Índices
2.1. 2015 SP&P 1500 Index
2.1.1. separated based on industry sector
2.2. industry's Net PP&E (property, plant and equipment)
2.3. Avarage Revenue Multiple
2.3.1. ($5.1) investor pays $5.1 for each $1 of revenue in Health Technology
2.3.1.1. Os caras pagam mais caro na ação
2.3.2. ($1.3) investor pays $1.3 for each $1 of revenue in Durables
2.3.2.1. os caras pagam mais barato na ação
3. Bottom line
3.1. Se adaptar a novas tecnologias, valores e modelos de negócio, utilizando a plataforma digital como alavanca
3.2. Repensar se assets físicos ainda geram lucros
3.3. Realocar Capital
4. Investidores hoje preferem empresas com menos assets físicos
5. Revolução Industrial
5.1. Acúmulo de Assets
6. Quadrants
6.1. Builders
6.1.1. a lot of assets
6.1.1.1. Energy Minerals
6.1.1.2. Utilities
6.1.1.3. Transportation
6.1.1.4. Communication
6.1.1.5. Industrial Services
6.1.1.6. Retails trade
6.2. Servers
6.2.1. hard to escale because it is very dependent on people
6.2.1.1. Consumer non-durables
6.2.1.2. Producer manufacturing
6.2.1.3. Health Services
6.2.1.4. Consumer durables
6.2.1.5. Distribution Services
6.2.1.6. Commercial Services
6.2.1.7. Electronic Technology
6.3. Creators
6.3.1. very escalable
6.3.1.1. Health Technology
6.3.1.2. Finance
6.3.1.3. Technology Services
6.4. Dreamers
6.4.1. Able to garner high multiples in asset-heavy fields