1. Customers
1.1. final users
1.1.1. students
1.1.2. teachers
1.1.3. visitors
1.1.4. other staff
1.2. benefits
1.2.1. health
1.2.2. environmental protection
1.2.3. reputation
1.2.4. money saving
1.2.5. time saving
1.2.6. shared profits
1.3. paying customer
1.3.1. universities
1.3.2. institutions
1.3.2.1. museums
1.3.2.2. cinemas
1.3.3. schools
1.3.4. offices
2. Design
2.1. based on survey
2.2. one design for all to reduce cost
2.3. sponsor or institution logo?
2.4. appealing, young, unique
2.5. Barcelona style
3. Materials
3.1. choice
3.1.1. stainless steel
3.1.2. glastic
3.1.3. aluminium
3.1.4. glass
3.1.5. plastic without BPA
3.2. criteria
3.2.1. weight
3.2.2. price
3.2.3. dishwasher safe
3.2.4. durability
3.2.5. reputation
4. Distribution
4.1. Cleaning?
4.1.1. dishwasher
4.1.2. manual
4.1.3. other maschines
4.1.4. who?
4.1.4.1. voluntary students
4.1.4.2. staff
4.1.4.3. restaurants/bars
4.2. Storage
4.2.1. in the participating locations
4.2.2. shelves -> space saving design
4.2.3. deliver bottles per post
4.2.4. storehouse necessary?
4.3. Place of sales
4.4. online
4.5. physical in institution
4.6. who sells?
4.6.1. staff
4.6.2. volunteers
4.6.3. autimatic
5. Price
5.1. direct
5.1.1. how?
5.1.1.1. per bottle purchased and partial refund when return
5.1.1.2. cash/credit card?
5.1.1.3. monthly/weekly/annualy
5.1.2. who?
5.1.2.1. we charge institution and institution charges end user
5.2. indirect
5.2.1. sponsorship /scholarship
5.2.2. with student card
6. Marketing
6.1. collaboration with outside actors
6.1.1. restaurants or bars fill bottle free of charge
6.2. website
6.3. App?
6.4. Social media
6.4.1. Facebook