The Meetings Industry

1. Entertaintment Type Events

1.1. Tipo de contrato

1.1.1. Por evento

1.2. Presupuesto

1.2.1. Muy Muy sensible al precio

1.3. Quien los organiza

1.3.1. Promotores

1.4. Ejemplos de eventos de este tipo

1.4.1. Conciertos

1.4.2. Festivales

1.4.3. Fiestas

1.5. Se necesita Marketing?

1.5.1. Si

1.6. Pago necesario?

1.6.1. Si, La venta de boletos es vital

1.7. Audiencia

1.7.1. No se sabe quienes serán los compradores del ticket

1.7.2. VIP's

1.7.3. Guestlist

1.8. Complejidad del programa:

1.8.1. No hay programa sino Show

1.9. Posibles Productos:

1.10. Notas:

1.10.1. por lo general no saben que tan exitoso sera el evento sino hasta el dia del evento

2. Corporate Type Events

2.1. Type of Contract

2.1.1. Short term

2.1.2. Want it tomorrow

2.1.3. Event by event contracts It can be easy to lose for the next event

2.1.3.1. Could cancel an event

2.2. Budget

2.2.1. Have the funds and are able to pay

2.2.2. Depend on a budget coming from Marketing and HR

2.3. Who organise these type of events

2.3.1. Agencies

2.3.2. Corporations

2.4. Examples of events of these types

2.4.1. Product Lauches

2.4.2. Sales Conventions

2.4.3. Parties for Staff, Customers and Partners

2.5. Marketing necessary?

2.5.1. No

2.6. Payment necessary

2.6.1. No

2.7. Audience

2.7.1. Potential attendees are known and will be invited to attend

2.8. Programme Complexity

2.8.1. Simple

2.8.2. Just one level

2.8.3. Speakers/Moderators/Animators/Facilitators

2.9. Possible Products:

2.9.1. PL

2.9.2. OL

2.9.3. ScL

2.9.4. EL

2.9.5. Mobapp

2.9.6. GL

2.9.7. SvL

2.9.8. LL

2.9.9. RSVP invitation & management

2.9.10. eMarketing / Video services

2.9.11. Website creation

2.10. Includes an Exhibition?

2.10.1. No

2.11. Notes:

2.11.1. This is the first budget (Marketing) that get cut by corporations

2.11.2. Very Very demanding on look and feel and communication

2.11.3. Branding is at the top of the list

2.11.4. Confidentiality is very important

2.11.5. Data is sensitive

3. Exhibition Type Events

3.1. Tipo de contrato

3.1.1. Largo plazo

3.2. Presupuesto

3.2.1. Hay un presupuesto

3.3. Quien los organiza

3.3.1. Organizadores de exposiciones y ferias

3.4. Ejemplos de eventos de este tipo

3.4.1. Exhibiciones

3.4.1.1. ExpoHabita

3.4.1.2. Estudios

3.4.1.3. Muebles

3.5. Se necesita Marketing?

3.5.1. Si

3.6. Pago necesario?

3.6.1. Si

3.7. Audiencia

3.7.1. No se sabe quienes seran los participantes hay que invitarlos

3.7.2. Existen visitantes y exhibidores

3.8. Complejidad del programa:

3.8.1. Hay ocasiones en las que hay un programa en paralelo

3.8.2. Depende del evento

3.8.3. En muchos casos no hay presentaciones

3.9. Posibles productos:

3.9.1. EL

3.9.2. PL

3.9.3. OL

3.9.4. ScL

3.9.5. Mobapp

3.9.6. GL

3.9.7. SvL

3.9.8. LL

3.9.9. eMarketing / Video services

3.9.10. Website creation

3.10. Notas:

4. Govermental Type Events

4.1. Tipo de contrato

4.1.1. A corto plazo

4.1.2. Depende del evento

4.2. Presupuesto

4.2.1. Si es internacional hay fondos / Si es nacional va a depender del pais

4.3. Quien los organiza

4.3.1. Directo Gobierno

4.3.2. Organizadoras de Eventos

4.3.3. Organizaciones Internacionales

4.3.3.1. UN / UNESCO / WHO / UNAIDS

4.3.4. ONG's

4.4. Ejemplos de eventos de este tipo

4.4.1. Cumbres regionales de ...

4.4.2. Reunion del pacto ...

4.5. Marketing necesario?

4.5.1. No

4.6. Pago necesario?

4.6.1. No

4.7. Complejidad del programa:

4.7.1. Mixto

4.7.2. Ponentes/Moderadores/Delegaciones

4.8. Posibles productos:

4.9. Audiencia

4.9.1. Se conoce la audiencia

4.10. Notas:

4.10.1. Es posible que para obtener el contrato haya que incentivar a un intermediario.

5. Association Type Events

5.1. Type of Contract

5.1.1. Long Term

5.1.1.1. Multi-annual

5.1.1.1.1. 1 Year

5.1.1.1.2. Multiple Years

5.1.2. Long time before

5.1.2.1. 6 months or more

5.1.2.2. Up to 2 or 3 years ahead

5.1.3. Once signed there is a high chance to keep

5.1.4. When happy with one product high chance to sell other products

5.2. Budget

5.2.1. Price sensitive

5.3. Marketing neccesary?

5.3.1. Yes

5.4. Is paying neccesary to attend the event

5.4.1. Yes

5.5. Is the audience known or is marketing needed

5.5.1. Audience is not know, marketing is needed

5.6. Quality demand

5.6.1. Low

5.7. Who organise these type of events

5.7.1. PCO's (Profesional Conference Organisers)

5.7.2. Association/Societies (They are the ultimate buyer)

5.7.2.1. Medical

5.7.2.2. Scientific

5.7.2.3. Research

5.7.2.4. Trade Association

5.7.2.5. Organised by in-house events depratment (in house PCOs)

5.7.3. Non-For-Profits

5.7.3.1. Charities

5.7.4. Agencies

5.7.5. AMC's (Assoc. Management Companies)

5.8. Examples of Events of this type

5.8.1. Congresses

5.8.2. Conferences

5.8.3. Seminars

5.9. Complexity of the programme

5.9.1. Very complex

5.9.1.1. Mutiple Parallel Sessions

5.9.1.2. Multiple Format Sessions

5.9.1.2.1. Keynotes

5.9.1.2.2. Plenary Sessions

5.9.1.2.3. Symposia

5.9.1.2.4. Abstract Sessions

5.9.1.2.5. Posters Presentations

5.9.1.2.6. Oral Presentation

5.9.1.2.7. Round Tables

5.9.2. Multi-level

5.9.2.1. One session contains many presentations

5.9.3. Authors/Presenters/Speakers/Moderators/Chairpersons/Panelists/Coordinators/Reviewers

5.10. Possible Products:

5.10.1. PL

5.10.2. AL

5.10.3. OL

5.10.4. ScL

5.10.5. ML

5.10.6. EL

5.10.7. Mobapp

5.10.8. GL

5.10.9. SvL

5.10.10. LL

5.10.11. Registration Management Services

5.10.12. Abstract Management Services

5.10.13. eMarketing / Video services

5.10.14. Website creation

5.11. Includes Exhibition?

5.11.1. Yes (most of the time)

5.12. Notes:

5.12.1. This is the only market that did not shrink during the 2009 recesion

6. DMC' Type Events

6.1. Tipo de contrato

6.1.1. Corto plazo

6.2. Presupuesto

6.2.1. VERY price sensitive

6.3. Quien los organiza

6.3.1. DMC's

6.4. Ejemplos de eventos de este tipo

6.4.1. Convenciones de ventas

6.4.2. Eventos de incentivo

6.5. Se necesita Marketing?

6.5.1. No

6.6. Pago necesario?

6.6.1. No

6.7. Audiencia

6.7.1. Se sabe quienes seran los participantes ya invitados

6.8. Complejidad del programa:

6.8.1. Muy Simples

6.8.2. Un solo nivel

6.8.3. La mayoria de las veces no hay presentaciones

6.9. Posibles Productos:

6.9.1. PL

6.9.2. ScL

6.9.3. OL

6.9.4. Mobapp

6.9.5. GL

6.9.6. SvL

6.9.7. eMarketing / Video services

6.9.8. Website creation

6.9.9. Stellar (KC)

6.10. Notas:

7. Other groups or segments that affect or are affected by the events industry

7.1. Education

7.2. Marketing

7.2.1. Internal

7.2.2. External

7.3. Tourism

7.3.1. Travel

7.3.2. Accommodation

7.4. Incentive

7.5. Leisure

8. Groups of potential customers

8.1. Organisers

8.1.1. Inhouse

8.1.1.1. Departments at Associations/Charities/NFP's/NGO's

8.1.1.2. Departments at Corporations/Companies

8.1.2. External/Independent

8.1.2.1. PCO's

8.1.2.2. Agencies

8.1.2.3. Travel agents

8.1.2.4. Marketing Bureaus & PR Companies

8.1.3. Large groups

8.1.3.1. MCI

8.1.3.2. Kenes

8.1.3.3. AIM

8.1.3.4. KIT

8.1.3.5. Maritz

8.2. Venues

8.2.1. Convention Centres

8.2.2. Hotels with meeting rooms

8.2.3. Universities

8.2.4. Event venues (Concerts, Gigs, Parties

8.3. DMO's CVB's (Destination Management Organisations) (Convention and Visitors Bureaus)

8.3.1. CVB's (Convention and Visitors Bureaus)

8.3.2. Tourism Boards

8.4. Universities