United Airlines

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United Airlines by Mind Map: United Airlines

1. Target Demographics

1.1. age, income, education, geographic

1.2. consumer perceptions

2. Current Revenue

2.1. budget

3. Current Advertising Campaign

3.1. current platforms/channels

3.2. gov restrictions of adv for airlines?

3.2.1. bad PR?

3.3. past campaigns

3.4. budgets and spending

3.4.1. American Airlines: ad spend in the U.S. 2014 | Statistic

3.5. unique selling proposition

4. Competitors

4.1. competitor's advertising

4.2. competitors demographics

5. SWOT Analysis

5.1. current customer beliefs, satisfaction of customers

6. Continental Airlines

6.1. brand, current adv, target demo, revenue, budget

7. Goals of Merger

8. CONCLUSIONS

8.1. sources to infer