NZDF

1. Creative direction - from client

1.1. Plays with what it means to be a defence force employer

1.2. The thing "you" identify with most

1.3. Niche passions + bigger purpose

1.4. contextually + (time specifically) fits their message within the media

2. Mirror background

2.1. With vinyl overlay JCDecaux Innovate photo gallery | JCDecaux North America, Outdoor Advertising

3. Hyper-targeted site selection with pano posters