Beta Master Plan - Invitations

1. Pre-Beta (Up to 10k users)

1.1. Landing Page

1.1.1. Sign Up (Up to 10k)

1.1.1.1. Sign Up Welcome Email Required

1.1.1.2. After 10k, close sign up.

1.1.1.2.1. Replace with "notify me" box.

2. During Beta (10k to 1M users)

2.1. Invitations System

2.1.1. 3 per user (expire in 7 days)

2.1.1.1. "Welcome on Board" welcome and Invite explaination Email Required

2.1.1.2. Send one thank you email if user signs up from their invite.

2.1.1.2.1. "Thanks for signing up your friend" Email Required

2.1.1.3. If user signs up 3 users, they receive a bonus invite that does NOT expire.

2.1.1.3.1. "Thanks for signing up 3 friends" Email Required

2.2. Periodically Open Beta Sign Up

2.2.1. Send email to waitlisted users

2.2.1.1. "Beta has reopened, you have 24/48 hours to sign up or lose your spot" Email Required

2.2.1.2. Give 24 or 48 hours to sign up or we will "give away your spot in line".

3. After Beta

3.1. Rewards System

3.1.1. Exclusive Access

3.1.1.1. Free Premium Features

3.1.1.2. Exclusive invites/added invites

4. Ad From Facebook/Instagram

4.1. Call to Action

4.1.1. Sign up For Beta

4.1.2. Download the Beta

5. Adwords Credit

5.1. Call to Action

5.1.1. Sign up for Beta

5.1.2. Download the Beta