Analysis - The Art of Decision Making
by Mark McMillan
1. What does it mean to be good at analysis?
2. Classic Tools
2.1. Spreadsheets
2.1.1. Google Sheets
2.1.1.1. Common-sized Analysis
2.1.2. Excel
2.1.3. Numbers
3. Financial Statement Analysis
3.1. Key Terms
3.1.1. Budget
3.1.2. Actual
3.1.3. Forecast
3.1.4. Net Sales = Receipt Deconstruction
3.2. Financial Statements
3.2.1. Income Statement
3.2.1.1. Movie
3.2.1.2. Movement over the period
3.2.2. Balance Sheet
3.2.2.1. Snapshot
3.2.2.2. Point in time
3.2.3. Statement of cash flows
3.3. “Audit”
3.3.1. IRS Audit
3.3.2. Financial Statement Audit
3.3.3. The power of objectivity
3.3.3.1. Stand alone
3.3.3.2. Reasonable person’s standard
4. Analysis Defined
4.1. Definition
4.2. The art of decision-making
5. Think - Feel - Know
5.1. Think (logic)
5.2. Feel (sensing from others)
5.3. Know (instinct)
5.3.1. The intangible
5.4. What should we do next.
6. Decision Quality =
6.1. Decision factors
6.2. The stakes
6.3. Available time
7. Think
7.1. Financial Analysis
7.1.1. Financial Statements