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Summary of Eric Ries talk at Google by Mind Map: Summary of Eric Ries talk at Google
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Summary of Eric Ries talk at Google

Waterfall copied from factory assembly line

moving goods from 1 dept to another

A thoery of enterpreneurship to guide our behavior

so, which of these are success stories, in the sense of meeting the vision & plan of founders & employees

a human institution trying to create something new, under conditions of high uncertainty


bio stages


Help stop wasting the time of people doing startups

5 Principles

Everyone are enterpreneurs

Enterpreneurship is management

Validated learning

"Build - measure - learn" loop

Innovation accounting

Consider the way startup stories are told


Stories of startups have 3 parts

What do we do in that part that makes a difference

How can we make the photo-montage part more effective

What is a startup

enterpreneurship is a career

Startup = Experiment

Lean Startup tries to make it a science, to stop wasting ppl's time

In real-life, all of the important work is in the photo-montage act, though its the most boring, from story-telling perspective

Wasting time

The solution is not technical

The problem is not building things efficiently

Most startups fail

The dominant question



Enterpreneurship is management

Our goal is to create an institution, not just a product

When we'll look at the way we manage work today in a few decades, we'd laugh on the primitive ways & absurd stupidity


The 1st thing in the toolbox

What do successful startups have in common?

The successful startups don't have better ideas than the failed ones

Successful startups differ in how they handle difficulties:

The premise of Lean Startups

Reduce the time between pivots

Will increase our odds of success

before we run out of money

Speed wins

The runway:

figure out to pivot sooner


Good for circumstances when problem & solution are known

this is long time after it was abandoned in assembly line

factories switched to Lean manufacturing

Achieving failure

If we're building something no one wants

What does it matter if we'er

We're according to milestones

That's what startup failure looks like

Lean manufacturing


When applied to software, the solution was Agile methodology

The problem with Agile

Lean startup

Blank developed a system for finding your customer

Unit of progress:


If you don't know who the customer is, you don't know what quality is

In lean manufacturing, there's a clear separation between value & waste

In Lean startup, value is only in what helps us learn

Minimum Viable Product

Feedback loop

This is the pivot

The goal is to minimize time through the loop

Lean startup is about accelerating the feedback loop

Innovation Accounting

How can you make people accountable for their work when they need to develop something new?

Focus on 3 learning milestones

Do specific per-customer predictions

Further questions answered in the coming book

How do we know when to pivot?

what's the relation between the Vision, Strategy, Product?

What should we measure?

How do products grow?

Are we creating value?

What's in the MVP?

Can we go faster?


Which products should Google pivot on?

Further reading

4 steps to epiphany

Book coming out in sept, 2011