Competing in the global context
by stephanie Pierce
1. Marketing
1.1. Campaigns
1.1.1. Adapting to the local society
1.2. Increased marketing team
1.3. Cost
1.3.1. Increased budget
1.4. Establishing the brand
1.5. Target market
1.5.1. Age group
2. Supply chain
2.1. Suppliers
2.2. Delivery process
2.3. Manufactoring
2.4. Cost effective
2.5. Systems
2.5.1. Business management strategies
3. Competitors
3.1. Substitutes
3.2. Offering a bigger discount
3.3. Competitor already established in the location of expansion
3.3.1. Brand loyalty
3.4. A gap in the market
4. Ethical issues
4.1. Treat customers fairly
4.2. Act locally
4.3. Beliefs of consumers
5. Social factors
5.1. Social influence
5.1.1. Style
5.1.1.1. Age
5.1.1.2. Icons
5.2. Establish what clothing is socially acceptable to wear in the location
6. Exchange rates
6.1. VAT
6.2. Rates fluctuating
6.2.1. Profits decrease
6.3. Pricing strategy
7. Branding
7.1. Logo
7.2. Image
7.3. values
7.4. Global recognition
7.4.1. Think globally and act locally