My Business Idea: Context
by Holly Jones
1. Project Idea
1.1. In the middle sizes; 5,7,9,11 etc.
1.2. I anticipate in producing just 'all in one' pieces like dresses and playsuits.
1.3. Influences that made me decide on this idea was that there is no such thing as a 'perfect size'. I want to empower women.
2. What do I know now?
2.1. Developing ideas and taking on knowledge I learned in other units to then co operate into the unit I currently do.
2.2. I have really developed my career plans and am certain on what I want to do in my future.
3. Chosen Pathway
3.1. 50% Marketing, PR and Branding
3.1.1. Creating posters, brochures and adverts for the brand.
3.1.2. Creating an audience within the public to help promote the brand.
3.1.3. Creating social media sites.
3.2. 25% Visual Merchandising
3.2.1. Making the website.
3.2.2. Themes for the brand.
3.2.3. Creating the floor set out.
3.3. 25% Buying
3.3.1. Range Plan.
3.3.2. Critical Path.
3.3.3. Sourcing fabrics.
4. What influenced my choice of pathways?
4.1. My skills and knowledge of what Ive learned in the past year.
4.1.1. Materials
4.1.2. Personnel
4.1.3. Services
4.1.4. Duration