Richard de Ruijter

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Richard de Ruijter by Mind Map: Richard de Ruijter

1. fitness entrepreneur

1.1. TEDxTheHague local speaker

1.2. LinkedIn profile

2. back to overview map

3. get people moving

3.1. especially when they're older

4. health important thing in life

4.1. we stop eating when in danger

4.1.1. e.g. cucumbers

4.2. however

4.2.1. can't stop smoking

4.2.2. eating fat

4.2.3. getitng out of the couch

4.3. isn't that more threathening than eating cucumbers?

4.4. 2 reasons for unhealthy

4.4.1. we eat to unhealthy

4.4.2. we dont move enough

5. busy life

5.1. easy and fast food

5.2. how can i help to live a healthier lifer

5.3. people dont like to move

5.4. only 2% is disciplined

5.5. most fitness people

5.5.1. hate machines

5.5.2. hate loud music

6. 4 principles of businessmodel

6.1. 1. keep it short

6.1.1. 30 min fitness program every muscle group 1 minute

6.1.2. short and effective wat

6.2. 2. make it personal

6.2.1. background music no loud pumping music

6.2.2. personal guidance attention instructions motivational postcards

6.3. 3. be accesible

6.3.1. open next to jumbo combine excerise with shopping

6.3.2. often their in outskirst of city

6.4. 4. be part of the community

6.4.1. living room

6.4.2. all age grousp connect members jongest oldest

6.4.3. import place in neighbourhood

6.5. Nieuw knooppunt

7. story

7.1. worked at large fitiness company

7.2. convince people with a fitness membership

7.3. met anna

7.3.1. convinced her to train

7.3.2. she worked out and lost lots of weight

7.3.3. advice of doctor loose weight

7.3.4. she recovered from heart attack doctor explained she only survived due to fitness

7.4. fitness saved her life