WOMEN HIGH CLASS PLUS SIZE FASHION

1. Stage 1: Market Penetration

1.1. Create as many Facebook online sales pages under the same brand as possible. Each collaborator owns an account, and only receive commission when sold the product => Bulid brand awareness and reduce cost to a minimum

1.2. Research and approach potential customer

1.3. Using KOLs: Minh Thao (from Buoc Nhay Ngan Can), actress Minh Tuyen (Tuyen Map) to reach a huge community of plus size women

1.4. Viral clip on Youtube about "I'm plus size and plus beauty, plus confidence" (thanks to our fashion brand, also our Brand core value)

1.5. Stick poster at the park, the gym room, anywhere plus size women might easily notices it

2. Stage 2: Create Brand Engagement

2.1. On Facebook, beside selling clothes, post topics that bring value (boost self-confidence, guide to dress beautifully, the minigame to create huge interaction,..)

2.2. Keep profile of customer for CRM

2.3. Using key KOL: Minh Thao (from Buoc Nhay Ngan Can) to maintain Brand love

3. Stage 3: Amplification

3.1. Once having enough number of close customers, open shops at the most popular locations for them, especially on crossroads for eye-catching benefit

3.2. PR article about the Brand' shops grand opening and our big promotion