IM Checklist Volume 5: Video Marketing

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IM Checklist Volume 5: Video Marketing by Mind Map: IM Checklist Volume 5: Video Marketing

1. 1: Video Aims

1.1. The first thing you must do is figure out the reason you are creating a video. Too many people create and upload videos to sites like YouTube without first thinking about what they would like to achieve. Go through this list each time you plan on creating a new video to help you clarify the end result you want from your videos.

1.1.1. Do you know the purpose of your video?

1.1.2. Is your video aimed at building your brand awareness?

1.1.3. Is your video aimed at helping your viewers get to know you more personally?

1.1.4. Is your video aimed at building your own authority within your niche?

1.1.5. Is your video aimed at connecting with other authority leaders in your niche?

1.1.6. Is your video aimed at connecting with people emotionally?

1.1.7. Is your video aimed at going viral?

1.1.8. Is your video going to be used for an ad or commercial?

1.1.9. Is your video going to be related to a trending topic?

1.1.10. Is your video aimed at educating your viewers?

1.1.11. Is your video going to be used to sell a product?

1.1.12. Is your video part of a series of videos?

1.1.13. Is your video aimed at building your email list?

1.1.14. Is your video pre-selling a product that you are promoting?

1.1.15. Is your video reviewing a product you have purchased?

1.1.16. Does your video have a call to action?

2. 2: Video Types

2.1. There are so many different types of videos that you can create and varying the types of videos you create will also help to keep your videos interesting and more engaging for your audience. If you’re ever stuck thinking about what type of videos to create, then take a look through this checklist and think about how you can repurpose content that you may already have to create some great new videos you can share with your followers or upload to your YouTube channel.

2.1.1. Have you created a Welcome video?

2.1.2. Have you created a How-To video?

2.1.3. Have you created a ‘one problem-one solution’ video?

2.1.4. Have you created a case study video?

2.1.5. Have you created a checklist video?

2.1.6. Have you created a list of helpful resources video?

2.1.7. Have you created a top 10 tips video?

2.1.8. Have you created a Q&A video?

2.1.9. Have you created a behind the scenes video?

2.1.10. Have you created a product review video?

2.1.11. Have you created a ‘Grab Your Bonuses’ video?

2.1.12. Have you created an interview video?

2.1.13. Have you created a Free Offer video?

2.1.14. Have you created a competition video?

2.1.15. Have you created a comparison video?

2.1.16. Have you created an income proof video?

2.1.17. Have you created an inspirational video?

2.1.18. Have you created a motivational video?

2.1.19. Have you created a controversial video?

2.1.20. Have you created a RANT video?

3. 3: Keyword Research

3.1. If you’ve ever wondered why some videos rank higher in search results that others for specific search terms or you’ve wanted to improve the ranking of your own videos on sites like YouTube so that you get more engagement, views and subscribers then you need to understand how important keyword research is prior to uploading your videos. The exact algorithms that search engines like Google and YouTube use to rank videos is a closely guarded secret but there are a number of things you can do that will most definitely help with getting your videos found than if you don’t do them. I will cover some of these in more detail later but one of the first things you should do is keyword research to find out what search terms and phrases people are actually searching for. Fortunately, there are a number of places online where you can do your keyword research and some are better than others.

3.1.1. Have you used Ubersuggest?

3.1.1.1. This is part of Neil Patel’s site and it uses Google’s auto-suggest feature to identify relevant keywords.

3.1.2. Have you used the YouTube suggested search result?

3.1.2.1. When you start typing your keyword make a note of the suggested keywords that show up in the drop down of suggested searches, these are some of the most popular searches on YouTube so including these in your related video will help rank your video and get more views.

3.1.3. Have you used Google Keyword Planner?

3.1.3.1. You will need a Google Adwords account to use the Google Keyword Planner. It’s a good resource to use to find fairly broad search results for Google searches but not very useful for researching YouTube keywords.

3.1.4. Have you used VidIQ?

3.1.4.1. VidIQ is an online resource that you can use to use specifically for YouTube keyword research as well as optimise your video descriptions and tags to improve ranking, analyse your competition and find trending videos, discover what other videos your subscribers are watching so you can create similar videos. You can even share your YouTube videos on Facebook so they play full size and make the most of all those views on Facebook too and much more. You can sign up for free and there are options to upgrade for additional features. For more information visit VidIQ.com

3.1.5. Have you used SERPS Keyword research tool?

3.1.5.1. Serps is another very easy to use keyword research tool and displays results for volume, CPC and value although the volume doesn’t show results for specific locations (you can do this with Google Keyword Planner) but it is easy to click a + icon to add the keywords you like so you can build a list of them and then download them all in a CSV file

3.1.6. Have you tried using Keyword Tool?

3.1.6.1. Just creating a good video will not be enough to achieve those objectives. You need to make sure that people will be able to find the video that you have created. You need to put your video in front of your target audience. That is what Keyword Tool for YouTube will help you to achieve. Keyword Tool for YouTube helps you to find keywords that people are using while searching on YouTube.com. When doing keyword research, you need to think about what your ideal visitor is thinking and how they are feeling. People search online for a number of reasons but the vast majority of time it is to learn how to do something or to help them deal with a situation they may be in and looking for help with. Here are a few examples of what you can use within your niche specific keywords

3.1.7. Have you checked ‘How To’ keywords?

3.1.7.1. This is one of the most highly searched keywords online. i.e. “How to improve my golf swing” So think of anything in your niche that people may be asking how to do. In addition to ‘How To’ you can also add other words to be more specific such as;

3.1.8. Have you checked ‘How to Improve” keywords?

3.1.9. Have you checked ‘How to get’ keywords?

3.1.10. Have you checked ‘How to fix’ keywords?

3.1.11. Have you checked ‘How to cure’ keywords?

3.1.12. Have you checked ‘How to avoid’ keywords

3.1.13. You could also use longer keywords such as;

3.1.13.1. How to save money…and then your niche specific keyword i.e. How to save money when booking a holiday Here are a few other ideas for starting your keyword searches;

3.1.14. Have you checked ‘What to do if…..’ keywords?

3.1.15. Have you checked ‘Ways to…..’ keywords?

3.1.16. Have you checked ‘Who is…..’ keywords?

3.1.16.1. I think you get the idea. Just think about the problem someone has or the emotions they are experiencing or the difficulties they have and aim to provide the solution and they’ll love you for it.

4. 4: Recording Equipment

4.1. Which Camera will you use? Which camera will you use to record your videos? This may vary depending on the type of video you are creating and your location.

4.1.1. Will you use a webcam?

4.1.1.1. Such as a Logitech HD Pro C920

4.1.2. Will you use a Camcorder/Handycam?

4.1.2.1. Such as a Sony HD Video Recording HDRCX405 Handycam

4.1.3. Will you use a mini-cam?

4.1.3.1. Such as a Canon G7 X or the Sony RX100 IV

4.1.4. Will you use a DSLR video camera?

4.1.4.1. Such as the Canon 80D or the Panasonic Lumix Dmc-Tz80

4.1.5. Will you use a mirrorless digital camera?

4.1.5.1. Such as the Sony Alpha 7R II or the Sony A6300

4.1.6. Will you use an action camera?

4.1.6.1. Such as the GoPro Hero 4

4.1.7. Will you a professional video camera?

4.1.7.1. Such as the Sony PMW-300K1 XDCAM HD PMW300

4.1.8. Will you use a superchip camera?

4.1.8.1. Such as the Sony HXR-MC2500E Shoulder Mount AVCHD

4.2. Which Lenses? If you are using a DSLR type of camera then the standard lenses will do the job fine but if you want to go above and beyond standard then you may opt for one of the following:

4.2.1. Canon 1.4

4.2.1.1. This is great lens for both taking stills and shooting videos and has a great depth of field.

4.2.2. Sigma 18-35mm f/1.8:

4.2.2.1. This lens is perfect for studio shoots and provides sharp, wide and high quality.

4.2.3. Canon EF-S 10-18mm f/4.5 – 5.6

4.2.3.1. This is an incredible wide angled lens with image-stabilisation.

4.2.3.2. Do you have a camera stand or tripod?

4.2.3.2.1. Whenever you’re recording videos, unless you’re doing a live video whilst you’re out it’s always advisable to use some kind of stand or tripod to fix your camera to so that the video is steady. It can be very off putting for the viewer if you’re holding the camera for any length of time and the video is constantly moving around.

4.2.3.2.2. You can pick up universal smartphone stands very affordably such as the UBeesize Portable and Adjustable Camera Stand

4.2.3.2.3. Or if you have a DSLR or Action Cam and need a small tripod you could use something like the Patekfly 12 Inch Flexible Camera Tripod For GoPro/Canon/Nikon/Sony DSLR Cam/Gopro Action Cam

4.2.3.2.4. If you have a DSLR camera and you are recording talking head videos whilst you are standing in front of the camera or you are shooting off location then you may choose to go for a full size adjustable telescopic tripod such as the ZOMEI 55" Compact Light Weight Travel Portable Folding Camera Tripod.

4.2.3.3. Which Microphone will you use?

4.2.3.3.1. Depending on whether you plan to record screen capture videos, shoot talking head videos, create slideshow or animated videos as well as shooting videos in a studio or on the move will all depend on which mic will be most suitable.

4.2.4. Will you use your Smartphone mic?

4.2.4.1. This is the bottom of the food chain when it comes to mics. It can be used but the sound quality won’t be very good. You will need to be close up to your mic and in a quiet location.

4.2.5. Will you use the mic on your phone’s headphones?

4.2.5.1. You may have a mic attached to headphones that came with your phone? This may be slightly better mainly due to the mic on the headphones being closer to your mouth.

4.2.6. Will you use a headset?

4.2.6.1. If you are talking in front of your computer then you may want to use a wired or Bluetooth headset but these are generally intended for Skype calls etc. Such as a Vont Bluetooth Headset / Cell Phone Headset with Microphone If you are recording videos at your desk in front of your computer such as talking head videos or screen capture videos then you may choose to go for; The Blue Yeti USB Microphone Or the Blue Snowball iCE Condenser Microphone Another excellent addition to have for your mic when recording videos at your desk is an adjustable arm to hold your mic such as the NEEWER Adjustable Microphone Suspension Boom Scissor Arm Stand The suspension arm will reduce the noise your mic picks up from the reverberations on your desk. It’s also recommended that to increase the quality of your voice and reduce the “popping” sound that your mouth makes when speaking close up to a microphone, you place a pop filter in front of the mic, such as the Aokeo Professional Microphone Pop Filter

4.3. Do you have the right lighting equipment?

4.3.1. If you’re recording at your desk then a great little light to have to provide even lighting to your face is the YONGNUO YN300 Air LED Camera Video Light

4.3.2. If you are recording in a studio or you plan on recording Green Screen videos then you will need more lighting to light yourself and provide even lighting on your backdrop.

4.3.3. You can get full studio lighting kits with different colour backdrops included, very affordably such as the Linco Lincostore Photo Video Studio Light Kit AM169 - Including 3 Color Backdrops (Black/Whtie/Green) Background Screen

4.3.4. If you are recording videos outside then the natural lighting should be fine but just remember not to have the sun behind you or directly in front of you causing you to squint.

4.3.5. And before recording pay attention to your surroundings and what’s going on behind you. You don’t want anything distracting your viewers or any background noise that will make it difficult for your viewers to hear you. This also goes for windy conditions, if you’ve ever tried to listen to someone who’s recording a video on their smart phone and the wind is blowing over the mic it’s almost impossible to hear them.

5. 5: Smartphone Video

5.1. It’s amazing now just how much you can do all on a smartphone. You can record high quality videos, you can edit the videos, add effects, add music, create animation videos and share them with the world all whilst you’re on the go and just by using something that you carry around with you every day! Here are some points to remember as well as some great resources that you can get on your phone. Please note: The apps that I mention in this checklist are available on an iPhone but the same apps or something similar should also be available on Android devices.

5.1.1. Have you eliminated all distractions?

5.1.1.1. Remember to reduce background noise, check what’s going on behind you, turn off your ringtone and text message alerts, turn off social media notifications, you could switch your settings to Airplane Mode.

5.1.2. Have you connected a mic?

5.1.2.1. To improve audio quality then attach some kind of mic. You could use the headphones mic or invest in a wired lapel mic that has a special connection for your phone such as this Exclusive Lavalier Microphone - Lapel Microphone - IPhone Microphone - Lapel Mic for - Youtube - Interview - Vlog - Voice Dictation - Speech - Podcast - with Easy Clip-On System - Long Cord If you do not have a mic and you plan to use the mic on your phone then aim to record in a quiet location and out of the wind otherwise your viewers won’t be able to hear you. Note: Also, make sure you’re not holding your phone with your hand over the mic. I’ve seen some live videos where people are talking for ages and they’re completely oblivious that no one can hear them until they’ve finished recording the video and read all the comments

5.1.3. Are you using the forward-facing camera?

5.1.3.1. As you know you can switch the camera from forward facing to rear facing so that you can see yourself on screen. This is great to make sure you’re in shot but the camera quality is not as good as when it’s set to forward facing and you’ll also find that you may tend to start looking at yourself when you talk and not the camera lens. So, preferably use the forward facing camera and try to look directly at the camera lens when you talk so that the viewer will feel you are looking at them and not at something else.

5.1.4. Are you recoding green screen videos?

5.1.4.1. You can record great green screen videos very easily now with your smartphone. Ideally you will need a plain green or blue background that is evenly lit but this can be done with a plain white background.

5.1.5. Is the background evenly lit?

5.1.5.1. There’s a great little app you can use to check if the lighting is just right for your green screen video and it’s called Greenscreener

5.1.6. Record your Greenscreen Video

5.1.6.1. Once you have your backdrop evenly lit you can use this cool little greenscreen recorder app called Veescope This app makes it easy to adjust your lights to shoot the perfect green screen every time. Don't have a green screen or blue screen? Veescope live will work with a standard white wall, as well.

5.1.7. Edit your video

5.1.7.1. Once you have your video recorded and saved to your camera roll or if you’d like to edit any of your existing videos then you can use an app called Splice. With this App you can just tap to trim clips, adjust transitions, add slow motion effects, add background music and more to create beautiful videos you’ll love to share. It’s never been easier to edit like a pro on the go.

5.1.8. Manage your YouTube Channel

5.1.8.1. We will cover uploading and optimising your videos on YouTube but once you have your YouTube channel then you can use the official YouTube Studio app to makes it faster and easier to manage your YouTube channels on the go. Check out your latest stats, respond to comments, create and update your video thumbnail images and account profile pictures, and get notifications so you can stay connected from anywhere.

5.1.9. Optimise your channel and videos

5.1.9.1. Get more views and subscribers by optimizing your videos for organic growth and access all-things-your-channel quickly and easily using this amazing app called TubeBuddy

6. 6: Prepare To Record

6.1. Do you have a list of videos that you want to shoot?

6.1.1. Will these videos form a series of videos that follow on from each other or will they be a number of different videos on different subjects? Tip: If you create a series of videos, on YouTube you can have them link to each other which will help increase your video views and viewer retention.

6.2. Do you know what you will say?

6.2.1. Be as prepared as possible and write out a simple script or bullet points that you can refer to if you get stuck.

6.3. Do you have a clear outcome and what your viewers will learn or be able to do after watching your video?

6.4. Will you be using a teleprompter?

6.4.1. If you are working off a script then you might use a teleprompter to read the script as you appear to be looking into the camera. However, if you do choose this option you will need plenty of practice first otherwise it’ll be very obvious you are reading word for word.

6.5. Do you have a mic that records your voice without any buzzing or hissing?

6.6. Have you eliminated any background noise that will distract your viewer?

6.7. Have you turned off your phone so you don’t get any calls or text messages whilst you’re recording?

6.8. Have you closed down your email and webpages such as Facebook that will alert you when you get a new message?

6.9. Do you have screen capture software?

6.9.1. If you don’t want to be in front of the camera then you can record screen capture videos in which you share your computer screen as you talk through what you’re doing.

6.9.2. There are many options out there but one of the most affordable and excellent resources to use is Screencast-o-matic. You can use it for FREE and if you do upgrade for additional features it only costs $1.50 per month.

6.9.3. If you’re recording screen capture videos are you using a different browser so you don’t get notifications popping up on your screen every time someone posts or messages you

6.10. Have you created video slides?

6.10.1. A very quick and easy method of creating a video if you don’t want to be on screen is to create slides using Powerpoint and then just read your script and recording your audio and put them together using video editing software.

6.11. Are all of your slides the correct height and width for a widescreen video presentation i.e 16:9

6.12. Are the images that you will use high quality images and not distorted to fit the correct dimensions?

6.13. Have you timed your speech or video script?

6.14. Are you talking at a steady pace?

6.14.1. Don’t try to cut down the length of your videos by talking faster, it will just make it more difficult for people to understand or follow. Around 150-160 words per minute is about right but you don’t need to count them, just remember to talk at a normal conversational pace.

6.15. Have you planned additional shots, camera angles, use of stock video footage?

6.15.1. If you are creating talking head videos where you are standing in front of the camera, then you may want to retain your viewer’s attention by switching camera angles or adding some related video stock footage or effects.

6.16. Have you prepared the lighting?

6.16.1. Don’t prepare this on the same day as you’re shooting, it takes time to get it right and that’s time you could be shooting new videos

6.17. Have you positioned your camera correctly?

6.17.1. Aim to position the camera at eye level, don’t have the camera so it’s looking up or down at you. When you position yourself in front of the camera aim to have a small gap between the top of your head and the top of the screen.

6.18. Have you charged all of your batteries?

6.18.1. The last thing you want are your batteries to go dead in your camera, lighting or mic half way through recording a video

6.19. What will you wear?

6.19.1. Prepare what you’re going to wear and have a change of clothes as you’ll be recording a batch of videos. You don’t want to be seen in the same clothes for every video. Aim to wear solid colours and remove any jewellery or accessories that may make a noise whilst recording.

6.20. Are you something a mic and clip on to?

6.20.1. If you’re going to use a lapel mic or remote recording device then make sure you’re wearing a belt or something like a shirt that it can clip onto, especially if you’re commuting to a recording studio.

6.21. Are you recording whilst sitting down?

6.21.1. If you plan on sitting in front of the camera then make sure that doesn’t make a noise when you shift your position. Seats can make some very interesting noises if you know what I mean and your mic will pick these up!

6.22. Have you checked what’s behind you?

6.22.1. Try not to film yourself in front of a cluttered background, you want your viewers to listen to what you have to say and not spend their time checking out your bedroom to see what they can find.

6.23. Have you done your Hair & Make up?

6.23.1. Now you may be used to wearing make-up but if you’re not it may sometimes help reduce the shine on your nose and forehead if you apply a small amount of foundation and take some time to style your hair so you look nice, neat and clean.

6.24. Have you got an assistant?

6.24.1. If you can get someone to help you with the camera, lighting and your position as well as anything else you might need it will really help you focus more on what you need to do.

6.25. Have you checked your microphone prior to recording?

6.25.1. Make sure you test your mic first before recording, you don’t want to record a great shoot only to discover your video has no audio

6.26. Is there any background noise?

6.26.1. There’s nothing worse than trying to watch a video where someone is trying to teach you something and there’s so much noise going on in the background that it distracts you or you can’t hear what they’re saying.

6.27. Do you have enough memory card storage?

6.27.1. Make sure that you have enough memory and extra SD cards for the amount of filming you will be doing.

7. 7: Video Template

7.1. Once you have your main content recorded for your video, whether this is a talking head video in which you appear on screen or if you have recorded the audio version of your video script and you want to use it to create an animation or slideshow type video then it’s now time to put everything together. A good way to structure your video is to break it down into sections.

7.1.1. Does your video grab your viewers’ attention?

7.1.1.1. You only have around 6 seconds to grab your viewers’ attention or they’ll click off and go somewhere else. So don’t waste those first few seconds with an introduction. Let them know what they’ll learn or what’s in store for them if they watch your video.

7.1.2. Have you branded your video?

7.1.2.1. Now it’s a good idea to brand your video with a brief into such as an animated logo reveal and some music. Ideally this should be no longer than around 7 seconds. Note: In the video editing checklist you will find resources to create these intro and outros.

7.1.3. Have you added an Introduction?

7.1.3.1. Now introduce yourself and remind them what your video is about and encourage them to watch your video to the end because this is where your call to action will be.

7.1.4. Have you added your Main content?

7.1.4.1. This is the part of the video where you will deliver your message or provide the content that you promised and aim to do this in an easy to follow manner and at a steady pace so that people can understand it and follow along step by step.

7.1.5. Have you added a Call to Action?

7.1.5.1. You need to ensure that you add a clear call to action at the end of your video so that your viewers know exactly what to do and what to expect next. This could be a simple as “now click here to watch the next video” or “click on the link in the description below this video. If you don’t tell them then they won’t know.

7.1.6. Have you created an Outro?

7.1.6.1. Now you can add an outro the same or similar to your intro to help with branding your video and maybe display your logo or company name. If your creating YouTube videos then now would be a good time to encourage them to subscribe, if they’ve watched your video to the end then they’ve obviously enjoyed it and are more likely to want to watch more.

7.1.7. Do you have any Bloopers?

7.1.7.1. If you have made any funny mistakes in your video then you could add them here. People love watching funny out-takes and it’ll leave them feeling in a good mood and will help with connecting more with your viewers.

8. 8: Video Monetisation

8.1. Are you using YouTube video monetisation?

8.1.1. Most people already know that people make money on YouTube and that some YouTubers have made $millions but they don’t know how. You can monetise your YouTube videos with Google Ads however YouTube has recently moved the goal posts on this and you will first have to have 1,000+ subscribers and 4,000 hours of view time. You would also need to have a verified Adsense account and even when you have all of this set up you don’t actually receive very much income at all from these ads unless you have 100,000’s – millions of subscribers and video views. Fortunately there are quicker and easier options.

8.2. Are you doing Affiliate Marketing?

8.2.1. This is where you promote other people’s products and earn a commission. You have your own unique affiliate link and you can share this on sites like YouTube below the video. Don’t forget to encourage the viewer to click on the link to get more info on what you are talking about in the video.

8.2.2. Some product vendors offer 75%-100% commissions for every sale you make and you can even earn recurring commissions so you get paid every month!

8.2.3. To learn more about Affiliate Marketing then please check out our IM Checklist Volume 4

8.3. Are you doing CPA (cost per action) marketing?

8.3.1. This is similar to affiliate marketing in which you earn commissions but the visitor doesn’t have to buy anything initially, you can get paid for sending them to a sign-up form and they just entering their email address!

8.4. Are you promoting your own products?

8.4.1. If you have your own online products then you can use your videos to send tons of free traffic directly to your sales pages.

8.5. Are you promoting Apps?

8.5.1. You can even make money from promoting phone apps! Apps are generally very inexpensive so it doesn’t take much for someone to buy and you earn a commission.

8.5.2. There are apps for just about anything you can think of including games etc. so there’s plenty to choose from and should be easy enough to find something relevant to your niche.

8.5.3. You will need to join the affiliate program such as iTunes affiliate program or Google Play.

8.6. Are you promoting a local business?

8.6.1. If you have a local business you might think that there’s no point in creating videos but you’d be wrong. Not only do videos on your website help increase sales but they can also be used to direct a lot of new visitors who live locally, to your site.

8.7. Are you creating videos for local businesses?

8.7.1. This can be very lucrative and it’s surprisingly easier than you’d expect. You don’t need lots of fancy equipment. These can even be filmed using a smartphone and using video editing software to add titles etc.

8.8. Are you creating videos for live events?

8.8.1. Videographers get paid well and it can be very rewarding recording videos for special occasions or live events such as weddings, birthdays, experience days, presentations, seminars, conferences etc.

8.9. Are you creating videos for ads and commercials?

8.9.1. Businesses that need professional promo videos pay a lot of money as they know that these videos can generate a lot of sales and a good ROI so creating short video ads can be very lucrative.

8.10. Are you creating sales videos?

8.10.1. Carefully structured sales videos can make all the difference between a product launch or promotion being very successful or a complete flop! So again, product owners know this and are willing to pay well for high quality sales videos that convert more visitors into paying customers.

9. 9: Video Editing

9.1. Once you have your video content created then it’s time to edit your video to remove any mistakes and make it as engaging and professional as you can. There’s a wide range of different free and paid online resources that can help you with this as well as video editing software. In this checklist, I’ll cover what you should think about when editing your videos and provide you with a number of different resources you can use to edit your videos as quickly and easily as possible.

9.1.1. Do you need to compress the video file?

9.1.1.1. If you have a large video file then you will find that it takes forever to upload to sites like YouTube. So, what you can do is to compress the video file without losing any quality.

9.1.1.2. You can use a free site like Handbrake. Click here to watch this video tutorial

9.1.1.3. OR, You can use this sneaky little hack I found using a site called Clipchamp which allows you to compress upto 5 videos before you have to pay a subscription but I found a way around this and I’ll show you exactly how to continue using it for free! Click here to watch video

9.1.2. Have you used the YouTube Editor?

9.1.2.1. A great place to start editing videos is by using the Free YouTube Editor. The only downside to this is that you’ll need to have uploaded your videos to YouTube first but it does have a lot of great free features such as combining YouTube videos, adding music and much more… You’ll find the editor in your YouTube video settings.

9.1.3. Have you used Windows Movie Maker?

9.1.3.1. If you have a Windows computer then this free resource will help you with some basic video editing. It has some basic transitions you can use too like fading and swipes but it doesn’t have a lot of the effects other editors have. There are lots of video tutorials on how to use this tool and they can be found by searching YouTube for Windows Movie Make Tutorial.

9.1.4. How you used Apple iMovie?

9.1.4.1. If you’re a Mac user then iMovie is an excellent tool to have and can be used to create very professional looking videos with stunning effects. It’s a paid app but in many cases, you may find that your apple device comes with it pre-installed. It also comes with some amazing ready-made templates with effects and music and you can simple change the text and swap the images and videos for your own.

9.1.5. Have you used Screencast-o-matic?

9.1.5.1. This is an awesome and it’s free or to upgrade it’s only $1.50 per month! You can use it to create screen capture videos with just your screen being displayed, your screen and a small window in the bottom right corner where people can see you or a full size screen of you. You can record your video and if you make a mistake, simply “truncate” back to where the last part of the video was ok which saves you doing it all again. You can even import written scripts and read them and it’ll insert them into the video! You can find this tool at: Screencast-o-matic.com

9.1.6. Have you used Camtasia?

9.1.6.1. Camtasia is one of the most popular screen capture and editing software available but it comes at a price. If you don’t mind paying more then there are a lot of great features with Camtasia and you can find a list of them here Camtasia.com

9.1.7. Have you used Filmora?

9.1.7.1. I’ve found Filmora to be one of the quickest and easiest way to cut out mistakes, add music, add your intros and outros to your videos and you can also add effects, lower thirds and titles etc. click here to check out Filmora

9.1.8. Are You Creating Animation Videos?

9.1.9. Have you used VideomakerFX?

9.1.9.1. This software is one of the most powerful and popular all-in-one video creators I’ve seen.

9.1.9.2. You can use it to create amazing whiteboard videos with animated characters, speed drawing videos, video slides, animated titles, add background music and much more.

9.1.9.3. You can take a look at some sample videos at VideomakerFX.com

9.1.10. Have you used Powtoon?

9.1.10.1. This is a great online resource for making awesome animation videos with moving characters, animated text, you can add music or pre-recorded audio and much more… And it’s got plenty of tutorials and ready-made templates you can use visit Powtoon.com

9.1.11. Have you used Animoto?

9.1.11.1. This is a great resource for creating slideshow type videos and adding music and different video effects to really bring your videos to life and deliver your message using different text animations. You can check out a number of different examples at Animoto.com

9.1.12. Have you used Viddyoze?

9.1.12.1. If you’re looking to make some awesome video Intros and Outros for you videos to really help grab your views attention and make them take action then you’ll love these ready-made videos that you can easily edit and brand for your own. Visit Viddyoze.com

9.1.13. Have you used Videohive?

9.1.13.1. If you’re looking for anything that will help you create amazing videos whether they’re whiteboard videos, animation videos, intro or outro videos, slideshow videos and much more and you’d like ready-made templates you can use to edit yourself then you’ll find absolutely everything you’ll need here at Videohive

10. 10: YouTube Channel

10.1. Do you know who will watch your videos?

10.2. Are they mostly male or female?

10.3. What’s the average age of your audience?

10.4. What are their interests?

10.5. What do they enjoy doing?

10.6. Do you know how big your potential audience?

10.7. Do you know what type of content will you create?

10.8. Is there a lot of competition from other popular YouTube channels?

10.9. Are there many optimised videos ranking high for the keywords you will be targeting?

10.10. Are you really passionate about the content you will be creating?

10.11. Where can you see yourself going with your channel?

10.12. Is it a short-term pastime or will it be a long term online business?

10.13. Can you keep making more content and improving over time?

10.14. Where do you want to direct your viewers to? Maybe your website or other people’s websites?

10.15. Do you plan to monetise your YouTube videos?

10.16. Do you have your Channel Name?

10.16.1. Think about some of the top YouTube channels. Names like PewdiePie, PrankvsPrank, Smosh etc. These are all very unique and memorable names. Avoid long and complex names for your channel. If you are going to be your brand i.e if you intend to become an authority in your niche then it’s fine to use your real name but if you want to create a brand then think of something else you can use or take a look at other channels in your niche.

10.17. Is your name available on all other social media platforms?

10.17.1. A quick way to check this is by using Namecheckr

10.18. Do you have a domain name?

10.18.1. You will want to drive traffic from your YouTube videos to a page on your blog or website. Ideally to keep things congruent then try and register the same name for your blog/website as the one you’re using on all your social media platforms. You can register a domain name and easily build a website with GoDaddy

10.19. Do you have a nice profile image of yourself?

10.20. Do you have a logo?

10.20.1. If not you can create logo’s very quickly and easily using Canva You can find full training on how to use Canva here

10.21. Create your YouTube account and Channel

10.22. Go to https://www.youtube.com/

10.23. Read the YouTube’s privacy reminder, scroll down and click the I Agree button

10.24. In top right-hand corner click sign in

10.25. Enter your Google email address

10.26. Enter your password and click next

10.27. In the top right-hand corner click on your profile image and click on My Channel

10.27.1. You can create a channel using your name or if you want to create a channel using a brand or different name then click on the link that says: use a business or other name. You can find out more about brand accounts here: https://support.google.com/accounts/answer/7001996?visit_id=1-636513607353836933-167746243&p=brand_accounts&rd=1 Once you have created your channel you will see your channel dashboard.

10.28. Click customize channel and Add or change your profile picture

10.28.1. (You will upload or change this image in your Google account, sometimes you will find that your YouTube channel still displays the same image. Try deleting your cookies in your history or visiting your channel in a different browser and you should see your new profile picture being displayed)

10.29. Click on add channel art to upload a cover/banner for your YouTube channel

10.29.1. The recommended channel art size is 2560x1440 pixels and max file size of 6mb To create a YouTube cover/banner visit Canva. They provide ready-made templates you can easily edit or you can create your own from a blank canvas. Go to YouTube Banner Maker With Awesome Layouts - Canva For more information on creating YouTube cover art visit: https://support.google.com/youtube/answer/2972003?visit_id=1-636513607353836933-167746243&p=picker_channel_art&hl=en-GB&rd=1

10.30. Click on channel description below your channel art and add a description for your channel.

10.30.1. Remember to use relevant keywords and phrases related to your niche or interests as this will help you rank in search results.

10.31. Click on the cog icon below the bottom right hand corner of your channel art

10.32. Select your channel privacy settings – click more options link

10.33. Customise the layout of your channel – click advanced settings

10.34. Choose whether you want to allow your fans to comment on your channel

10.34.1. It’s advisable to allow them to comment as this will increase interaction and help improve video rank in search results If you plan on monetising your videos or linking out to your blog or website then there are a few things you need to do first

10.35. Click on your profile image in top right corner and then click on settings

10.36. Under additional features, click on view additional features

10.37. Click on enable monetisation

10.38. Apply for monetisation

10.38.1. Note: YouTube recently made some changes and to monetise your videos you will need over 1,000 subscribers and over 4,000 hours of watch time in 12 months. So, when you reach this then you will be able to come back to this part of the checklists to monetise your videos.

10.39. Agree to YouTube partner program terms by checking boxes and click accept

10.40. Sign up for Adsense

10.41. You will be redirected to Adsense to create an account if you don’t have one by clicking next

10.42. Choose whether or not you want to receive customised help performance suggestions via email

10.43. Select the Google account you want to use

10.44. You website url will be your YouTube channel url

10.45. Select your Country or Territory and accept YouTube’s terms and conditions

10.46. Click Create Account

10.47. Enter your details

10.47.1. Once your account is verified you will be able to monetise your YouTube videos A better way of monetising your videos is through affiliate marketing and you can find full details and 20 checklists on affiliate marketing in the IM Checklists Volume 4

11. 11: YouTube Video Upload

11.1. Upload your video to YouTube

11.1.1. Click on the upward arrow in the top right of your screen

11.2. Do you want your video to be made Public?

11.2.1. If you want your video to be found in the search results then select private but make sure you have optimised your video title, description and tags before you publish it.

11.3. Do you want your video to be made Unlisted?

11.3.1. If you don’t want your video to appear in search results then select unlisted, this can also be used if you haven’t optimised it yet. Once you have your optimisation done then you can switch it to public

11.4. Do you want your video to be made Private?

11.4.1. Select private if you just want you video uploaded to YouTube but you only want to share it with people privately

11.5. Do you want your video to be made Scheduled?

11.5.1. If you have a batch of videos that you’ve created which is a good idea, then you can schedule videos to be posted at any time in the future such as on the same time and day each week. This way you viewers will get used to your schedule and be waiting to watch your videos similar to a TV series on a specific channel.

11.6. Add a Title

11.6.1. Use keywords in your title that are relevant to the content and make it sound interesting to encourage people to want to watch your video.

11.7. Add a Description

11.7.1. Write a description of what your video is about and remember to use relevant keywords. If it’s a tutorial you could include actionable steps. You may also want to add a link in your description.

11.8. Add Tags

11.8.1. Add keywords in the tags section, include the most popular keywords and phrases that someone would type in the search box to find a video like yours. Note: A great tool you can use to find all the most popular tags and instantly optimise your video’s title, description and tags is VidIQ Upload and sync the video transcription (.txt file)

11.9. Make sure you have your video transcription saved as a .txt file

11.10. After publishing the video go to watch it and then click on the “closed caption” button under the video

11.11. Select add captions and then select transcribe and sync

11.12. Copy and paste the text from your transcription and paste it into the box

11.13. And press the sync button

11.14. Make sure you watch the video afterwards and read the captions to look for any errors which you can go into and correct.

11.15. Click on translation to set the language

11.16. Turn on or off monetisation for the chosen video

11.16.1. These are the ads that the viewer will see as your video plays. You will need to have created and verified your AdWords account.

11.17. Choose which types of ads you would like to be displayed

11.18. Click on advanced settings

11.19. Select your comments settings for this video

11.20. Select the licence type for your video

11.20.1. Normally just leave set as standard

11.21. Select your syndication and distribution preferences

11.22. Enable age restriction if you feel that your video may not be appropriate for some viewers

11.23. Choose your video category

11.24. Add your video location and language

11.25. Let people know when the video was recorded

11.26. Choose whether you want your video views visible to your viewers or not

11.26.1. If your video includes product placement advertising then check to box

11.27. Create a custom YouTube thumbnail

11.27.1. This is the image of the video that people see when browsing through the results. The more eye-catching and attention grabbing you make this image then the more views your video will receive as it will stand out from the rest and grab people’s attention! You can create YouTube thumbnails using Canva here: Free Online Youtube Thumbnail Maker: Design a Custom Youtube Thumbnail - Canva Click here for full training on how to use Canva

11.28. Click on Enhancements to change the visual effects and speed of your video or improve the quality of your video

11.29. Click on audio to add backing music to your video

11.30. Add end screen and annotations

11.30.1. These are where you can add links that send your visitors to different places such as;

11.31. Send them to watch other related videos more or a playlist in your channel

11.31.1. This will help to increase the views of your other videos

11.32. Encourage them to subscribe to your channel

11.32.1. More subscribers mean more people watching your videos as you upload them and more interaction such as comments

11.33. Promote another channel

11.33.1. Maybe you would like to let your viewers know about another channel you have?

11.34. Link to an approved website

11.34.1. You can connect with people on YouTube and then direct them to your blog or website once you have approved your site.

11.35. Add a Card

11.35.1. A card is where you see a small headline appear in the top right corner of the video and then it shows as a small info button, these display on mobile devices unlike notifications. These can also like to the same areas as above.

11.36. Add subtitles

11.36.1. These can be auto-generated but may need editing but they can be worth doing as they can help with ranking your videos

11.37. Finally remember to save all of your settings and publish your video.

12. 12: YouTube Playlist

12.1. Have you created your YouTube channel?

12.1.1. Once you have your YouTube channel set up then think about the type of videos you will be creating and sharing with others.

12.2. Do you need more than one channel?

12.2.1. You can create more than one channel or you can create multiple playlists within each channel to help structure your channel and organise your videos so it’s easier for your viewers to find what they’re looking for.

12.2.2. If you have a number of different interests or work in different niches then you may want to create a new channel for each interest/niche and within each channel have a number of different playlists for different areas of interest within the same niche.

12.3. Have you added your descriptions?

12.3.1. Remember your channel and playlist descriptions let people know what your channel/playlist is about and will also help with ranking your videos.

12.3.2. So, if people subscribe to your channel because it’s all about fishing for example, then they won’t want to see videos that are related to horse riding. It would be better to create a new channel on horse riding and optimise that channel for that niche.

12.3.3. However, several playlists can be added to your channel so, if you were covering different areas of your chosen interest or niche such as Fishing, you could have playlists like fishing tutorials, fishing equipment reviews, best fishing destinations etc.

12.4. Have you created a playlist?

12.4.1. To create a playlist, click on your profile image and click creator studio

12.4.2. Then in the left-hand column click on video manager

12.4.3. In the drop down that appears click on playlists

12.5. Click create new playlist and give it a title

12.5.1. Think of something that is relevant to all the videos in this playlist but make it sound interesting too. For example, instead of “Cake Making” it could be “How to Make Amazing Looking Cakes that Taste Delicious”

12.6. Edit your playlist

12.6.1. When you open any of your playlists you can edit the description as well as add new videos that you’ve already uploaded,to the playlist and drag and drop them in the order you would like them to appear.

12.7. Add the playlist to your channel.

12.7.1. Back in your channel, scroll down to the bottom and you will see a button that says, “Add a Section” In the options select; Single playlist for content Horizontal row for layout And then click on find playlist and select the one you want to add

12.8. Reposition your playlist

12.8.1. Once your playlist is ready then you can click on the up and down arrows on the right to move your playlist to where you want it on your channel.

12.9. Add other videos to your playlist

12.9.1. Another way to add videos you’ve already uploaded to your playlist is to click on the video to watch it, then click on edit video and in the settings click on playlists and check the box next to the one you want.

12.10. Add other people’s videos to your playlist

12.10.1. If you find a video that you like and you’d like to add it to one of your own playlists then click share and copy the video link.

12.10.2. Then go back to your playlist as explained in the first example and click add video.

12.10.3. Then you will see you have the option to add by using video url.

12.10.4. Paste in the video link you copied and that video will be added to that playlist.

12.10.5. If you don’t have many videos to begin with then this is a good way of creating content for your channel until you have more of your own content.

13. 13: YouTube Connect and Engage

13.1. Most people think that YouTube is just a site where you watch and upload videos but don’t really interact with people much. However, it is far more socially active than a lot of other sites. The huge difference and massive benefit YouTube has over other social media sites is that people really connect with you more especially if you upload videos where you are on camera. They get to see you and get to know you a lot more than sites where you just post pictures and this builds that know, like and trust factor quicker than any others. You don’t need to be anyone special or look and act a certain way, just be yourself. There are a lot of everyday people that have quite literally become famous and earn $Millions just from posting their videos on YouTube. You can also connect with other very influential people on YouTube who already have a huge following and build relationships and possible joint ventures. Here are a few ways to engage more with your viewers;

13.1.1. Create videos that encourage viewers to leave a comment

13.1.1.1. Ask your viewers questions or ask them for their feedback or ideas. People love to leave comments if they feel they are going to receive some sort of recognition.

13.1.2. Go Live on YouTube

13.1.2.1. Why not answer you viewers questions live? You’ll get a lot more questions and comments when your viewers know that they’ll get a reply right away.

13.1.3. Comment on your own video

13.1.3.1. Do this in the comments section below, this will initiate a conversation or discussion. Note: YouTube will see that your video is receiving comments and interaction and will reward you for this by improving the rank of your video.

13.1.4. Pin your comment to the top

13.1.4.1. A good way to get more subscribers is to write a comment about your video and then ask people to subscribe to your channel and pin it to the top of the comments section so it stays there and everyone sees it.

13.1.5. Reply to comments

13.1.5.1. Always aim to reply as soon as possible to people who have left you a comment on your videos, this way it’s more likely they’ll still be online. They will also appreciate your reply and you can encourage them to Subscribe to your channel.

13.1.6. Encourage viewers to subscribe

13.1.6.1. When a viewer subscribes to your channel they will see your future videos.

13.1.7. Encourage them to get notifications

13.1.8. Encourage viewers to click the bell icon when they subscribe so they can be notified when you add future videos

13.1.9. Send notifications to subscribers

13.1.9.1. When you upload a video to YouTube and you are editing your video settings, click advanced settings and check the box that says ‘Notify Subscribers’

13.1.10. The heart icon

13.1.10.1. When someone leaves you a positive or helpful comment then click the heart icon to show that you appreciate their comment. They will receive a notification to let them know you’ve recognised them for their contribution and you have appreciated their comment.

13.1.11. Use YouTube’s comment moderation tools

13.1.11.1. Filter out any silly or single word comments so that only quality comments can be seen which lead to more constructive conversations.

13.1.12. Pin comments

13.1.12.1. Pin the most useful or positive comments at the top of the thread by clicking the 3 dots and click Pin

13.1.13. Ask your audience

13.1.13.1. Ask your viewers what your next video should be? This will not only give you ideas but it’ll also show that you have their interests at heart. You can do this either in the video or in the comments section below the video.

13.1.14. Answer questions

13.1.14.1. You can create videos answering the questions that people have asked in the comments and then link to that video at the end or with a card in the videos they’re watching.

13.1.15. Reward your most loyal fans

13.1.15.1. You could provide them with exclusive videos or free downloads or live one-on-one or group video calls.

13.1.16. Upload videos regularly

13.1.16.1. The more you upload video the more of your videos will be seen and the more followers you will gain. Upload videos at different times of the day and night and make a note of when your videos get the most likes and comments. You may also think about uploading certain videos at the same time and day of the week so your subscribers start to expect and wait for your next videos. Just like how people watch a TV series.

13.1.17. Direct messages

13.1.17.1. You can send a direct message to a channel owner by visiting their channel and clicking the about tab.

13.1.17.2. Some channel owners will also provide you with their email address too.

13.1.17.3. Then look for the small speech bubble icon and click it to send a message.

13.1.17.4. You’d be surprised at some of the connections and potentially great opportunities you can gain through connecting with people in the same niche as you.

14. 14: Video Traffic – Email

14.1. Create an attention grabbing intriguing email subject line.

14.1.1. It’s worth taking time to think about what your subject line will be because if it doesn’t connect with someone right away then your email won’t even be opened. Think outside the box but make sure it’s relevant to the content of your email.

14.2. Write your email content

14.2.1. Tell a story and let the reader know why you created the video and what it’s about but make sure it’s aimed at helping them and not all about you. How will they benefit from watching your video and what will they get if they click on your link?

14.3. Will the link send them to your video on YouTube or on a page on your blog/website?

14.4. Include a thumbnail image

14.4.1. Including an image of the video will encourage them to click on it to go watch your video. If you need to then put a transparent play button over the top of the image and then hyperlink the image with the link to your video or the page on your blog.

14.5. Add a text link to your video

14.5.1. Make sure you also add a link to your video in the text content of your email and add the words “click here” or “watch video now” because some people won’t realise that they can click on the image

14.6. Schedule your emails

14.6.1. If you have a whole bunch of videos online then you can set up a whole email sequence sending people to them at a specific time and day. You could have emails sending people to a video they’ll like, on the same day every week so they get used to it and begin to expect it.

14.6.2. There are some great email autoresponders out there but one I’ve found recently has got to be the best one I’ve found yet! Click here visit MailerLite.com

15. 15: Video Traffic – Blog

15.1. Create a new blog post.

15.2. Add an attention-grabbing headline.

15.3. Add a descriptive sub-headline that briefly explains what the post is about.

15.3.1. Note: Remember to add the keywords that you’re targeting into the headline and sub-headline to improve SEO.

15.4. Go to the video that you want to add to your blog post and copy the embed code.

15.5. You can find this on YouTube by clicking the share link and then the embed link.

15.6. You can change the dimensions of the video if you want by changing the height and width.

15.7. Choose whether you want to;

15.8. Show suggested videos at the end or not

15.9. Display controls or not

15.10. Show video titles or not

15.11. Now post the video on your blog page

15.12. Include the keyword your targeting as the title on your page to improve SEO

15.13. Now write a keyword rich description all about your video what you discuss or teach in it. You may want to add bullet points or step by step instructions.

15.14. SEO (Search engine optimisation)

15.14.1. To rank your pages on search engines like Google you will need to optimise your on-page seo. Install a plugin like “All in one SEO pack” or “Yoast SEO”

15.15. Fill in your title, description and tags using the keywords that you’re targeting in this post and video.

15.16. Get Backlinks

15.16.1. Now it’s time to share your video as much as possible and post your link on other sites and platforms to get backlinks to improve ranking and get traffic to it.

16. 16: Video Traffic – Facebook

16.1. Click on the blue button on your Facebook page (This is for a page not your profile)

16.2. Then click edit button

16.3. From the button options click on “more about your business”

16.4. Then select the ‘Watch Video’ option

16.5. Then click on “website link”

16.6. Go and grab the link to your YouTube channel

16.6.1. To help increase your subscribers add the following to the end of your YouTube channel link ?sub_confirmation=1

16.7. Now add the that whole link into the ‘website link’ box on Facebook and hit finish

16.7.1. Alternatively, you could add a link directly to a specific video or better still to a YouTube Playlist where your viewer can watch a series of videos.

16.7.2. By adding that bit of code at the end of your link, when anyone clicks the link and visits your channel they will immediately see a Subscribe to my Channel box appear over your channel.

17. 17: Video Traffic – Twitter

17.1. Have you Linked your YouTube and Twitter accounts?

17.1.1. On YouTube and other similar video sharing sites, you can choose to link up your account with Twitter so that you automatically share your video on that platform as soon as it’s uploaded. However, there are pros and cons to this which I’ll explain shortly.

17.2. In your “connected Accounts” on YouTube connect your Twitter account.

17.3. Next check the box to “share your public activity to connected accounts”

17.4. Video Upload Settings

17.4.1. In your upload settings before you publish a video or if you click on edit video

17.5. Post your video thumbnail image

17.5.1. Similar to Facebook your videos won’t appear full size, they will only appear as a small thumbnail which doesn’t grab people’s attention. So, instead of this you’ll find it’s better to create a Twitter post by uploading your video thumbnail image and then adding the link to your video in your Tweet

17.6. Use Canva to create your Thumbnail

17.7. If you haven’t already used Canva, this is an excellent, free and easy to use online resource that you can utilise to create your video thumbnails and much more…

17.8. Use an attention-grabbing headline

17.8.1. Make sure the first line of your Tweet grabs people’s attention and lets them know what the video is about straight away

17.9. Remember to use Hashtags

17.9.1. Also add video related hashtags within your Tweet. This will help to give your Tweet more exposure

17.10. Add A Call to action

17.10.1. Make sure that you include a clear call to action in your Tweet such as “Click here to Watch this Video Now”

17.10.2. Don’t assume people will click on the link you include in your post. You need to tell them to do it. You could also include your link in the comments section.

18. 18: Video Traffic – Pinterest

18.1. Another great social media platform you can use to drive tons of free traffic to your videos, that you may not have thought of yet is Pinterest. Pinterest is generally used to share image posts but you can actually use it to images that drive traffic to your videos and you can even play videos right from within Pinterest itself! So, there are 2 options

18.1.1. Option 1 – Upload an image

18.1.1.1. Click on the Board which you would like to add a Pin to

18.1.1.2. Click on the + to add a new Pin

18.1.1.3. To Upload a Pin

18.1.1.3.1. Click upload or drag and drop an image from your computer, such as your video thumbnail image.

18.1.1.4. Add a link

18.1.1.4.1. Add the website link that you would like people to go to when they click on the image.

18.1.1.4.2. Note: You might even choose to add your own image but then direct traffic from Pinterest to helpful content that you’ve found on another site other than your own.

18.1.1.4.3. This might be a specific page on your blog/website where you have your video embedded or you could add your video link so when they click it, they go to the site your video is on such as YouTube

18.1.1.5. Add a description

18.1.1.5.1. Now add a brief description about the video and again, remember to grab someone’s attention by asking a question or addressing a problem they might have or some results that they might be looking for themselves.

18.1.2. Option 2 – Save from site

18.1.2.1. Play your YouTube video directly within Pinterest

18.1.2.2. Click the Save From Site tab

18.1.2.2.1. With this option, you can actually add your YouTube video link here

18.1.2.3. Then you will be asked to choose an image to be displayed

18.1.2.4. Add the description for this Pin

18.1.2.5. Choose which board you want to add it to and then when someone clicks on it.

18.1.2.5.1. Your video will play right there within Pinterest and those video views will count on YouTube too.

19. 19: Video Traffic – Instagram

19.1. The problem with Instagram is that you’re only allowed ONE link in your bio and you’re only allowed to upload videos less than 60 seconds. However, in this checklist I’ll share with you a few ways around this so you can start driving tons of traffic to your videos from Instagram.

19.1.1. Add multiple links in your bio

19.1.1.1. Ok so you can only add ONE link but that one link can provide your visitors with more than one link. So, they can see links to your YouTube channel, Your Blog, Other Social Media accounts and even products you’re promoting.

19.1.2. Set up a Linktree account

19.1.2.1. Linktree is a free tool you can use to create a neat looking list of links with your profile image being displayed at the top.

19.1.3. Watch this video tutorial

19.1.3.1. In this video, I’ll show you exactly how to set this up and how it works Watch Video Now

19.1.4. Create your Free Linktree account

19.1.4.1. Click here to visit Linktree

19.1.5. Now add buttons linking directly to your channel, playlists or individual videos

19.1.6. Create video-related images

19.1.6.1. You can use Canva to create these or use the thumbnail images you created for your videos.

19.1.7. Add the link in the description

19.1.7.1. You can add the video link in your description but it won’t be a clickable link. So, you’ll need to tell people to copy and paste the video link or tell them to click the link in your bio

19.1.8. Upload short videos

19.1.8.1. Another great way to drive traffic from Instagram is to post a short video letting people know about your latest video on i.e YouTube. You can do this by adding a pre-recorded video from your camera roll, you could add a video to your Instagram story or you could even do a short Instagram Live video!

19.1.8.2. Remember to let people know what you’re going to discuss or help them with and then tell them to click the link in your bio to go watch the full-length video for more info.

20. 20: Live Video

20.1. "One of the fastest and most effective ways to connect and build a relationship with your audience, gain authority in your niche and drive tons of traffic to anywhere you choose, is to do live videos on sites like Facebook and YouTube. You can tell your story, provide value with helpful tutorials, promote products and much more… However, for most of us the thought of appearing live on the internet can be very daunting and there are also things that you need to do to make sure everything runs smoothly. In this checklist, we’ll cover everything from preparing to go live through to making the most of the traffic you receive so you can get the results you want. Preparation First you will need to overcome any fear you may have of being in front of the camera, so that when you record your live videos, you’ll feel more focused on delivering your message and content in a comfortable and natural manner."

20.1.1. Talk out loud

20.1.2. Get used to talking out loud rather than just thinking what you’re going say in your mind. This will also help you remember what you’re going to say. So, run through a few ideas, explanations or scripts and talk about them in a normal conversational manner.

20.1.3. Talk to yourself in the mirror

20.1.4. This might sound a bit odd at first but talking outload to yourself in the mirror will allow you to see how you’ll look and sound on camera.

20.1.5. Talk into the lens of a camera

20.1.6. Whether you have a webcam, smartphone or a DSLR camera get used to talking whilst looking at the lens of the camera. The camera doesn’t even need to be on at the time, it’s just to get used to it as it feels a bit strange at first until you get used to it.

20.1.7. By looking into the lens of the camera your viewer will feel like you are talking to them and not looking at yourself or an autocue.

20.1.8. Note: If you’re using a smartphone try to look at the camera and not look at yourself that you can see on the screen. If you’ve ever seen someone doing this it feels like someone is talking to you but they can’t look at you.

20.1.9. Record a normal video of yourself

20.1.10. Get used to recording what you will talk about as a normal video so that you can save it and watch it back. This way you’ll be able to pick up anything that you might not be unaware of at first like repeating the same word a lot, poor sound quality or lighting or your position on the camera.

20.1.11. Record a live video privately

20.1.12. Practice recording live videos but set them so that they’re only visible to you and no one else. Facebook allows you to set an audience for your posts so just set it so that only you can see it.

20.1.13. Invite a friend

20.1.14. If you’re still feeling a little nervous then share your live video with a friend so they can give you feedback or invite them onto a live video so you can get used to someone asking questions or making comments as you record your video.

20.1.15. Plan Your Live Video

20.1.16. To get the best results from your live videos and get more people jumping on then plan ahead. You can just do an impromptu live video but you won’t get as many people joining you at that moment, they may watch the replay but ideally you want as many viewers as possible join you at the time you go live as this will lead to more interaction which will lead to even more people jumping on too.

20.1.17. So let people know when you plan to go live by getting in touch with them individually via messenger or by sharing a post with the link they’ll need to click on and the day and time you’ll be going live i.e Today! Going Live in 30 Minutes and remember to let them know what your live video will be about.

20.1.18. Brand Your Videos

20.1.19. Creating a video intro or having a watermark on your live videos will help people remember you or your brand. It also helps to make your videos look more professional and add to that all important first impression. You can find video editing tools in the Video Editing Checklist.

20.1.20. Live Video Software

20.1.21. You can use free live streaming software such as OBSProject.com to compile your intros, pre-recorded videos, live sections, live green screen videos and much more

20.1.22. Further Live Video Training