Story

1. Advertising

2. The techniques of storytelling

2.1. The gleaming detail

2.2. Identifying with the hero

2.3. Oral

2.4. Written

3. Story hunting

3.1. The story in your organisation

3.2. the story hunting process

3.2.1. Journalism

3.2.1.1. Accelerated intimacy

3.2.1.2. Interviewing techniques

4. Physiology

5. Evolution

6. History of the story

6.1. Mythology

6.2. Religion

7. The rationale

7.1. We are susceptible to storytelling

7.2. Emotions drive our decisions

7.3. Stories control emotions

7.4. Control the story, control the emotion

7.5. What's your story?

7.6. What can you DO with your story

7.7. Where does your story live?