Copy of Green Camp

1. SWOT analysis

1.1. Strength

1.2. Weakness

1.3. Threats - Solution

1.4. Opportunities

2. PEST analysis

2.1. Political: incentive in investment law, visa waiver program, etc.

2.2. Economic: income, minimum wage, etc

2.3. Social - cultural: events in sydney, urban, high education

2.4. Technology:online platform, etc

3. Business Structure

3.1. Hotel type: similar to camping sites with more facilities

3.2. Hotel size: 40 - standard & suites

3.3. Location: huia point lookout, Auckland, New Zealand

3.4. Hotel concept: eco friendly and modern

3.5. Facilities: restaurant, bar, eco friendly guest room, campfire area,

4. 5C analysis

4.1. Customer, company, competitors, collaborator and climate

5. Marketing

5.1. Market segmentation and target customer

5.2. USP

5.3. Distribution Channel

5.3.1. OTA,direct, global distribution channel

5.4. Launching promotion

5.4.1. Pre-opening advertisement

5.4.1.1. Social media: e-newspaper, hotel website, etc

5.4.2. Soft - opening

5.5. Pricing strategy

6. Financial

6.1. Source of finance: investor, bank, partnership, etc

6.2. Budget for 1st year

6.2.1. Loss and Profit

6.2.2. Cash Flow

6.2.3. Balance sheet

6.3. Return on investment

7. HR

7.1. Organization Hierarchy

7.2. Number of staff

7.3. Wages and Training

7.4. Recruitment source

7.5. Advertisement in order to attract the applicant

8. Vision and Mission Statement

9. Time plan

9.1. Constructing time

9.2. Time to prepare for opening

10. Market research

10.1. Customer profile

10.2. Seasonaltity/trend